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Generation 1
After making collections of all of these pop culture staples, which was brandons dream, Han Cholo gained the license from Hasbro to make Officially Licensed Transformers Jewelry. Gearing up for the release of the many exclusives at San Diego Comic con, Han Cholo found it fitting to make their release date of the Transformers jewelry collection to go along with the release of Transformers: The Dark Knight. With the new fans of the franchise excited about the movie Brandon wanted to give something to the old school fans of the 80s Cartoon and thats just what he did. Basing the collection on Generation 1 toys, the first rollout features Optimus Prime, Megatron and Soundwave in all their glory.
Generations
Just in from SDCC 2017 is a look at the new IDW inspired Drift character that will be offered as a highly detailed non-Transforming figure from Flame Toys. Set to be the first in their Re-Edit series. The 01 Drift figure is slated to include extensive articulation with more than 50 joints. The figure features super detailing, die-cast metal weapons, LED light elements, and will offered as First and Super Color versions. See the images below of the full color production figure after the jump.
Transformers 5 The Last Knight
Just in at SDCC 2017, the amazing Transformers The Last Knight diorama display video. We know you cannot be here, so we bring the show to you with these handy videos of the actual toy displays that you can watch. The next best thing to being there. Note, use the playback speed feature on YouTube if the video moves too fast for you.
RID 2015
Just in SDCC 2017 Transformers Robots in Disguise and Rescue Bots display video. We know you cannot be here, so we bring the show to you with these handy videos of the actual toy displays that you can watch. The next best thing to being there. Note, use the playback speed feature on YouTube if the video moves too fast for you.

Transformers TV
^ click the ◁ left and right ▷ arrows to watch the previous and next clip
Transformers 5 The Last Knight
Just in SDCC 2017 Tranformers The Last Knight display video. We know you cannot be here, so we bring the show to you with these handy videos of the actual toy displays that you can watch. The next best thing to being there. Note, use the playback speed feature on YouTube if the video moves too fast for you.
Generations
We're still jammin' at SDCC 2017 with more of what you are looking for. We know you cannot be here, so we bring the show to you with these handy videos of the actual toy displays that you can watch. The next best thing to being there. Note, use the playback speed feature on YouTube if the video moves too fast for you.
Generations
It's Weibo Leak Season once again! User who broke the Arcee news earlier has now posted an image of what appears to be an Optimus Prime figure that turns into a tablet, much like last year's SDCC Tablet Soundwave! But this one seems to have a new accessory: a backpack that resembles Xiaomi's USB power bank accessory and a Laser Optimus Prime style sword attachment! Keep reading to see the photo!
Conventions Center
It's time! Hasbro has begun collecting the final votes for the Transformers Hall of Fame, with winners to be announced at HasCon 2017. Nine entrants are represented across three categories - with five out of the nine matching your top Hall of Fame choices in our voting last week! There are separate polls on Facebook and Instagram, so click through for links to both!
Generations
It appears Hasbro is fulfilling, at last, the 30 year-old dream of a young man who would come to be known as Transformers fandom legend "Headmaster" Don Ferguson, the man who asked them year after year for a certain figure to happen. A leak from one of the usual Weibo sources has revealed the trading card art for Titans Return Deluxe Arcee with Leinad! We don't know how or where this figure will be released yet, but there are some things we can make out from the art. Mainly? She's a remold. Keep reading for details!
Generation 1 Japan
Hi, Here is a quick update from www.robotkingdom.com. SDCC 2017 Exclusive Items Preorder Started! There are also a lot of items coming in next 2 weeks!
Generations
The Transformers Tribute Optimus Prime Set is now available on Amazon.com! The boxset, which features a new use of the War For Cybertron Optimus Prime mold as well as Titans Return Kup reused as Orion Pax, is only half what other retailers have marked it - $30! That's really good for two Deluxes.
Transformers 5 The Last Knight
Hasbro Pulse has updated following the Transformers brand presentation at SDCC 2017. The subject of this latest posting is to share many of the design process images that panel-goers were shown as part of the overall presentation on Thursday. From basic art to establish the desired appearance of a toy, through CAD models and all the way to the familiar grey prototype stage, we've got looks at Dragonstorm, Nitro, the brand new Bumblebee coming in wave 3, and more! We've mirrored the images, click through and take a look.
Conventions Center
Thursday afternoon following the Transformers brand panel at San Diego Comic Con, our coverage team got to spend a few minutes talking to Ashley Creedon, Senior Manager, Global Brand Marketing & Development for Transformers, and Lenny Panzica, Senior Product Designer on Transformers. The video interview covered a number of questions, including the future of the Titans return boxsets, all the way to what we can expect of the HasCon experience later this year. You can find the video of the interview below, as well as a transcription for easy reference. Click through to watch now!

Conventions Center
Click here to view the Radio Free Cybertron live stream for 7/20/2017!
Generations
Following the official Transformers product panel. The Transformers display at SDCC 2017 has been updated with many of the new goodies revealed in the panel. Set your peepers on the Prime Masters including the Leader class Hot Rodimus, Voyager class Starscream, deluxe figures and the Prime Masters toys and more in the gallery after the jump.
Generation 1
TRANSFORMERS TITANS RETURN TRYPTICON Trypticon will destroy everything and devour everyone in his path. The Titan Class Trypticon figure is the largest figure in the 2017 Titans Return universe and is also the biggest Decepticon figure ever made at 18 inches tall!
Generation 1
We are just out of the IDW Hasbro Comics panel with a look at the many current title now in print and the lead up to the massive First Strike crossover event that will be the next adventure in the Hasbro Universe. Read on for details on Transformers, GI Joe, Micronaughts, ROM, Mask and more comics coming to us from Hasbro and IDW.
Generations
At the Q&A part of the Transformers brand panel at San Diego Comic Con today, the Hasbro reps were asked about missing combiners not covered during Combiner Wars getting made. The question was met with a "stay tuned" standard non-commit answer. But you know, the real answer might have been staring us in the face all day - as well as the answer to another question or two, and Power of The Primes in addition to its Prime Masters gimmick may just turn out to secretly be Combiner Wars II. Keep reading!


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