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TFCC
In: News
Hasbro: What's new in 2008?

By jay on Sunday, July 01, 2007

We reported live from BotCon what Hasbro has in-store for the future of Transformers in 2008.

Greg Lombard begins the panel by informing the crowd no pictures will be allowed.

On panel are: Aaron Archer, Eric SebenHauer, and Payla....

- What's down in the Hasbro booth shows everything to finish out 2008.


- New Movie Toys (Allspark Power)

- The Allspark has the power to create Transformers and give them more power.

- There will be redecos and new molds

- Incinerator & Airspray shown on Hasbro Tour

- Landmine is a G.I. Joe-looking jeep for Sector 7 (Dune Buggy)

- Helicopter is a Voyager class and the others are deluxe.

- Desert Attack Brawl is a repaint

- Nightwatch Optimus Prime is a blue and grey repaint

- Robot Heroes continue with G1 an Beast Wars in 2008

- Prime is a Leader repaint

- Retailers like Robot Heroes

- 10-12 new movie toys by next spring


- Sneak Peek at Transformers Animated program

- Partnership between Hasbro and Cartoon Network

- Energon and Cybetron where on too early and didn't get new viewers. This is something they are looking to offer at a new approach to get them back into a good time slot for kids to see the show.

- Hasbro is working on major goals after CN, Eric Sebnehaluer is leading the TA staff.

- Agenda: What the new cartoon is about; Style; Tone of story; toys

- What is the new cartoon about for 2008:
- 3 part mini movie coning in January

- Production done in the United States

- New style and tone for animated series

- Reliable stories and characters

- New possibilities for toys

- Won't lose tradition but also stay current with the times

- Take new perspective to make simpler story

- Quote from press release "Set for Earth"

- Hasbro is not dumbing down the Transformers line but are focused more on humor and characters

- Tone of Story
- This series will be less robots in disguise with a story of them being more in the city setting.

- Episodic storys, but stays in overall season arc.

- Smaller cast on both sides with more character development

- Action driven with doses of humor

- Major focus on personalitiy and abilities

- Familiar and new characters

- Human super-villians and Decepticon villians

- The Transformers are more like superheroes with special powers

- Decepticons will be in the show

- Will be more of a threat and scary because they hide more

- Producer of CN said in the past the same guys always fight and they get nowhere, So Decepticons will be very tough and they will make a real impact

- Stories will be very plot driven

- Artistic style
- Highly styled and fluid animation

- More energetic and expressive

- Major focus on personality...animation is very smooth and will "blow your mind" - Eric Sebenhauer

- The transforming sequences will be different all the time. No "tazmainian devil."

- Autobots

- Optimus Prime has a helmet and visor that comes down

- There will be two different toys, one with the visor and helmet up and one down

- Earth mode Prime, he looks like classics prime. Will have a trailer this time. Goes away like in G1.

- Bumblebee is the younges and most energetic

- Bulkhead is the big green guy. He's strong - said to be like the Thing from Fantastic Four

- Prowl will be a kung-fu type character

- Ratchet - he's the medic - he is the most experienced vetran

- There are connections to the film... they want them to look like the movie for kids, but not exact

- Grimlock will be a T-Rex - Looks like classic character

- There will be two other Dinobots. "3 crazy dudes" - Eric

- Decepticons....

- Cybertronian Megatron looks dark and that he will change his form in the series

- Starscream looks like an X-Wing jet...swept forward wings...voice by Tom Kinney (Sponge Bob) and has 3 split personalities

- Lugnut is a new character which is sorta like the Incredible Hulk

- Very loyal to Megatron, has missles for hands. He's a jet in alternate mode

- Blackarachnia - looks like beast machines version.

- Has a diferent origin story... she starts as one character in the begin and then changes..."A villan you can car foe...."

- Human Characters...

- Cept Fanzone is a scientice type guy.

- Sari and Father Issice Sundac

- Sari has a new kind of interaction with Autobots.

- No annoying human side-kick telling TFs what to do

- Autobots are new to earth and they find her to help learn about the earth.

- Human Villians...

- There is a guys name The Archer... looks like robinhood.

- 2nd guy looks big like a gorilla. Some guys has wheels on feet. One looks like a "PinP"

- Spaceships - Ark spaceship...

- Looks like G1 version...sort of

- Nemesis ship is back too

- Dark purple with some kind of pointy things sticking out

- Its like 100x bigger than the ark

- Show setting

- The show is set in Detriot

- In the future

- They dont make cars anymore - now they make robots

- Sumdac tower - looks like upside down spark-plug

- The Toys...

- Animation style allow us to show more personality with each chracter

- Takara and Hasbro designed toys at the same time...they are going very fast on toys designs.

- 90% animation toys accuracy

- New Sculpting style

- No more gimmicks

- Transformation is the gimmick

- Signature weapons and poses

- Attitude and stance...

- Range of motion is great

- Showing the toys now...Prime looks a lot like toon

- He has an axe weapon

- Bumblebee looks like a mini-cooper

- Prowl is a motorcycle, gold and black

- Ratchet is a van

- Grimlock is a Voyager Class and looks less like the classic one

- Megatron looks like a vertical-takeoff space fighter with huge gun arm

- Blackarachnia looks very sexy and is very postable

- The Future...

- Working on season 2 of the animated series already

- Will be more familiar with new characters by season 2

- Possibility of a season 3 and 4

- Desire to create brand new characters. with cameos from G1 favorites

- Toys will have a mat/flat paint like Batman toys

- Cartoon now being previewed

- Very Teen Titans-type feel

- Take place in futue in 22nd century

- Autobots crash in Detroit and stumble on Allspark and are trying to protect it

- Toon produced in-house at CN

- They fight on Eath and Outer Space

- Megatron is evil looking


- Other Toys...

- Classics are back with Classics 2.0

- Sunstreaker and Sideswipe which look very slick but not as G1-ish

- "Continue realistic styling..."

- They are calling it part of Universe so they can do lots of stuff.

- Both look like Lamborginis

- Each figure has different modes

- Octane

- Triple Changer that turns into Jet and Large army Transport jey

- All are deluxe scale figures

- They are looking to so an Ultra scale toys too

- there will be 2 segments for fall 08

- First toon then Universe line (was classics)

- They want to have TFs for everybody

- Looking in to do licensing program for Universe. Add more real cars and stuff


- Q&A starts

- Universe has plans for Combiners

- They didnt do toon of movie becuase the animated series was being devloped before Movie

- Grimclok will be a voyager

- DVDs for Transformers Animated will be done at some time

- Toon toys will start in March - deluxe, voyager and movie pack

- Universie line does not have firm plans for mini-cons but maybe happen later

- They are wainting to see what Robot Heroes will do before deciding on making large scale toys....

- They want to use Beast Wars characters but nothing planned yet

- A new Ultra Magnus is coming that is NOT a repaint of Prime

- Alternators and Titanim lines will not continue due to time and expense of parts for them and not selling like they wanted

- We will likely get a jazz in Universe/Arcee is a good possibilty to

- Trailers for Prime are too expensive to make. The Animated Voyager Prime will have a tailer that becomes his giant axe weapon.

- If characters are in Toon they will not be used in Classics/Universe line

- There will be a combiner in Classics/Universe

- The proto Titaniums shown on tour will not be made becuase no molds have been made.

- Not plans for seekers in Toon, but its being talked about

- Prowl is being considered for Classics along with Ironhide, Silverstreak and Smokescreen

- Prowl will be in both the Animated line and Classics

- David Kaye is doing Optimus Primes voice

- Susan Blu (voice of Arcee) is producing the voice part of the show. This marks her return to the Transformers series since her voice production role in the Beast Wars/Beast Machines era.

- Weird Al Yankovic is doing a voice

- No plans to do BOCTON EXCLUSIVE FIGS IN CLASSICS.

- No Thundercraker

- One reason they can't do all the seekers is becuase they have to offer a variety of toys and they don't usually have enough toy space to offer them all

- They spend a lot of time on naming characters. Its difficult with trademarks and such. They try to reuse ones they already own

- The molds for the G1 Dinobots are lost so they prob won't reissue them at this time

- Classics Sunstreak and Sideswipe will have different heads

- May see some common vehicles like steam rollers, garbage trucks, etc. in the Animated Series

- There may be some Marvel/Transformers crossovers. They are working on them at a corporate level right now.

- Hasbro is very happy people are not so upset about the movie toys

- Toon Grimlock will have familiar kind of voice

- They want to expand Classics to do more than just G1 and G2 figures

- There are plans in the next year or so to do a combo of playsets and bases

- Brawl in the movie was named Devastaor by mistake. "due to a continuity issues...."

- The Animated Series will have a character named Lockdown who is alot like Boba Fett from Star Wars

- They are looking to do a Classic Galvatron That is not a redco of Megatron

- Possible Ultra Scale Classics

- Panel ends
News Story Comments
NOTICE: The TFormers comments system has been upgraded to use the TFans forums. Further comments on this news have been disabled. You can post comments on more recent stories if you Login to TFans first. If your login does not work there, you will need to register. Sorry for the inconvenience - more info

Re: Hasbro: What's new in 2008? (Score: 1)
by microclone on Sunday, July 01, 2007 @ 04:57:11 AM
the animation toy news, classics series 2, and more gen 1 reissues pushing anyones buttons?? its pushing mine. 2008 could be a great year for TF's.



Re: Hasbro: What's new in 2008? (Score: 1)
by griffin73 on Sunday, July 01, 2007 @ 05:00:15 AM
They should do a real Elita-One while they still have the trademark.


Re: Hasbro: What's new in 2008? (Score: 1)
by microclone on Sunday, July 01, 2007 @ 05:01:42 AM
ah, maybe no reissues, a shame about the dinobot moulds!!!!


Re: Hasbro: What's new in 2008? (Score: 1)
by AnneOnymous on Sunday, July 01, 2007 @ 05:19:40 AM
WOW! Lots of great news in this panel! Thanks for passing it on! True, I'm not really looking forward to the style toon they are making, but Classics are back! More G1 and Beast Wars in Robot Heroes! Just...TONS of stuff that I know I'll be getting in 08...

Awesome ^_^


Re: Hasbro: What's new in 2008? (Score: 1)
by Death-Axe on Sunday, July 01, 2007 @ 06:03:29 AM
By universe..meaning the toy line? meaning another usa only toy line? meaning hasbro are being retarded again?

Classics sounds great, but this cartoon sounds utter crap. More like teen titans with transformers fighting humans. LAME.

Give it back to japan, good animation, good story, good toys.


Re: Hasbro: What's new in 2008? (Score: 1)
by ravariousprime on Sunday, July 01, 2007 @ 06:04:52 AM
the new shows sounds pretty good so far. the new style well take some getting used to but, teen titans is an alright show. the story lines are great, so hopfully that will carry over to the new show. the toys sound great cant wait. damn im gonna be broke again... i mean still


Re: Hasbro: What's new in 2008? (Score: 1)
by lord_onixprime on Sunday, July 01, 2007 @ 07:21:54 AM
these things, 2008 is gunna rock.

VOAYAGER GRIMLOCK!!!!! finaly a decent sized figure for the titan. i want to see the figures so bad.

and finaly, transformation is the only gimick. can't wait.


Re: Hasbro: What's new in 2008? (Score: 1)
by Metal_Former (metal@former.mf) on Sunday, July 01, 2007 @ 07:40:39 AM
The Allspark has the power to create Transformers and give them more power.
Sounds like the

Matrix but with a different name.

There will be redecos and new molds
Why I am not susrprised.

Nightwatch Optimus Prime is a blue and grey repaint
Sounds interesting.

Energon and Cybetron where on too early and didnt get new viewers....this is something they are

looking to offer at a new approach to get them back into a good time slot for kids to see the

show.

I am completely happy with this! Its about slagging time the show get a decent timeslot!

Reliable stories and characters
Even kids want characters with personality and a nice story.

Won't loose tradition but also stay current with the times
Sounds fair. I don't mind innovation as long as some familiar characteristics are kept.

Hasbro is not dumbing down the Transformers line but are focused more on humor and

characters

As long as the humor is not WB-styled, I don't mind.

This series will be less robots in disguise with a story of them being more in the city

setting.

Loving that! No shame on showing what they are!

Episodic toys, but stays in overall season arc.
What? Do you mean Episodic stories?

Smaller cast on both sides with more character development
I hope the Decepticons has more personality. I hate the half morons half traitors approach the

characters has been given! >_Action driven with doses of humor
No action, no fun! XD

Human super-villians and Decepticon villians
Very nice approach!

The Transformers are more like superheroes with special powers
Don't know what to say about this. The way its written it sounds

Read the rest of this comment...


Re: Hasbro: What's new in 2008? (Score: 1)
by openwound on Sunday, July 01, 2007 @ 10:38:25 AM
The cartoon seems to be going for a comic superhero type of feel. I guess thats the only thing the studio has experience in (Teen Titans, Legion of Stupidheroes), which make sense but not a good thing in the long run for the franchise.

I hope this ends after the first 26 episode order and they decide to try a Movie Universe based cartoon. It might work better than in live action, far less humans would be good for one thing.


Re: Hasbro: What's new in 2008? (Score: 1)
by Caseymuss on Sunday, July 01, 2007 @ 12:30:06 PM
Half good news/half bad news. Good with all the wonderful Classics 2.0 stuff, bad with Titaniums done and gone.



Re: Hasbro: What's new in 2008? (Score: 1)
by Autobot_Goldbug on Sunday, July 01, 2007 @ 01:11:46 PM
Very bad news on the Classics. They should have never made the seekers Botcon exclusives. That is the reason I won't be collecting any.
The only thing I will be getting is Masterpiece Starscream.


Re: Hasbro: What's new in 2008? (Score: 1)
by nortagem on Sunday, July 01, 2007 @ 07:10:32 PM
Once again, total @$$e$ on the Classics line...making it Classics/Universe...BAD IDEA...Octane, instead of Blitzwing...BAD IDEA...not releasing the rest of the seekers...REALLY BAD IDEA!!! What idiot marketing shmucks are behind this?!? Who wants a half-@$$ed collection? ArgggGGGHHH...these morons get under my skin!


Re: Hasbro: What's new in 2008? (Score: 1)
by swoooop on Sunday, July 01, 2007 @ 08:06:47 PM
Correct me if I'm wrong but.....the classics line is being changed to the universe line....is that correct? If we get all those new figures being put under the universe line from sunstreaker to galvatron then that puts all the classics figures I have now to shame and disgrace of the toy-line change because those new figures coming out in 2008 should not be under the universe line and kept as classics because they are CLASSICS aren't they??????


Re: Hasbro: What's new in 2008? (Score: 1)
by Massdestruction on Monday, July 02, 2007 @ 02:32:44 AM
One error I noticed on your TF:Animated info, Starscream isn't the one with 3 personalities. It's Blitzwing that will have the multiple personalities as a side effect of having 3 modes: robot, tank and plane.


Re: Hasbro: What's new in 2008? (Score: 1)
by Primal-Convoy on Monday, July 02, 2007 @ 03:24:10 AM
- If characters are in Toon they will not be used in Classics/Universe line

- Prowl will be in both the Animated line and Classics

Would anyone care to explain what those two points mean?


Re: Hasbro: What's new in 2008? (Score: 1)
by slashwing on Monday, July 02, 2007 @ 04:49:56 AM
Blackarachnia is in this show cool!!


Re: Hasbro: What's new in 2008? (Score: 1)
by Massdestruction on Monday, July 02, 2007 @ 08:52:45 AM
Hasbro explained why Prowl would be allowed in both lines. They said that in the animated series he is a motorcycle and in the Classics/Universe he will be his police car self. Since the two characters will look COMPLETELY different (like Armada Sideways and Cybertron Sideways), he was able to be in both lines without any problems.


Re: Hasbro: What's new in 2008? (Score: 1)
by BlueFalcon on Monday, July 02, 2007 @ 03:31:54 PM
Waspinator is also going to be in the new TF animated series as well, but due to legal technicality, Scott McNeil won't be voicing him, oh well. overall, this is good news imo. you know what, as long as there are Transformers to collect & a new animated series, then no one really should be complaining. just be glad that we do have TFs to collect.


Re: Hasbro: What's new in 2008? (Score: 1)
by starbasetoys on Monday, July 02, 2007 @ 06:40:54 PM
Can someone who was there explain exactly what the "continuity issues" were reguarding BRAWL being named DEVASTATOR in the movie? I'd really like to know what the story was as to why this "mistake" happened.


Re: Hasbro: What's new in 2008? (Score: 1)
by Tramp on Monday, July 02, 2007 @ 09:20:57 PM
by starbasetoys on Tuesday, July 03, 2007 @ 12:40:54 AM
Can someone who was there explain exactly what the "continuity issues" were reguarding BRAWL being named DEVASTATOR in the movie? I'd really like to know what the story was as to why this "mistake" happened.


The use of the placholder name "Devastator" in the subtitle text when he is introduced was and error. It was supposed to read "Brawl", and someone screwed up. Later, Jazz calls him by his proper name, saying something to the effect of, "C'mon, Decepticon Brawl!" before attacking him. Jazz calls him "Decepticon Brawl". It is so quick you might miss it. I almost did. The continuity issue is that all of the other media, not just the toys, refer to the character by his proper name, "Brawl", and the subtitled translation of his Cybertronian speech was supposed to use that name too. Having the same character gong by two different names creates a continuity error. Only one name can be correct, and according to Hasbro, that name is Brawl, not "Devastator"


Re: Hasbro: What's new in 2008? (Score: 1)
by Blitzwing on Tuesday, July 03, 2007 @ 02:33:55 PM
Add-Ons to this:

1) There will be 2 Optimus Primes. One in Cybertronian mode (which looks like the UTAH prototype truck from the 80s) and one in Earth mode, which is a fire engine. Megatron will also have 2 figures. Cybertronian mode resembles a VTOL type alien craft. The Earth alt mode wasn't shown, but a quick showing of his earth type robot mode is very Classics looking... without all the purple.

2) Blitzwing will be in the animated series as a triple changer. He retains his robot/tank/jet forms, but also incorporates a 'split personality'. The heads are also changeable in the figure as well as on the show a'la Man-E-Faces from the He-Man series.

3) There was a mystery figure named Lockdown who was compared to BobaFett from Star Wars, which will be on the Decepticon side.

4) Ironhide is confirmed as being part of the Classics 2.0 Universe series.

Once you see the Animated figures... it will change what you thought of the series.





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