Looks like Burger King will has
again picked up the license for Transformers Movie franchise.
According to the
Burger King Holdings, Inc. Reports Second Quarter Fiscal 2009 Results. The company has revealed they will be offering a meal campaign later this year in support of the latest "Transformers: Revenge of the Fallen" movie among other properties like Pink Panther and Star Trek.
Sorry, we don't have any images or know the list of characters yet. We will update the site with more info as soon as we get it. Read the excerpt from the report:
For the third and fourth quarters, the promotional and product calendar is designed to drive traffic. Scheduled marketing initiatives include the Nickelodeon Kids’ Choice Awards, The Pink Panther 2™ Super Family Sweepstakes, SpongeBob SquarePants™, Star Trek™, Transformers™ 2 and a strong focus on a value platform. In addition, the launch of the first Whopper™ Bar at Universal CityWalk in Orlando, Fla. this quarter is expected to keep the brand in the forefront. Innovative products will continue to be introduced to satisfy guests seeking indulgent well-priced sandwiches such as the U.S. national limited time offer of the Angry Whopper® sandwich (also offered internationally) and the U.S. regional roll-out of the Steakhouse XT™, an extra thick burger. And for those seeking value-priced alternatives, the company is introducing a mini-burger platform both in the U.S. and internationally. Called BK Burger Shots™ and BK Breakfast Shots™ in the U.S., the mini-burger platform will be available for all day parts.
For those of you that recall the
previous toys, they were pretty bad compared some of the Happy Meal toys we have seen from McDonald's recent run for the Animated toys. Let's hope The King comes up with something better this time around.