Hasbro Answers Your Burning Questions Episode 6!

We have our submitted questions back from Hasbro for episode 6 of our Q&A session! We got some great answers thanks to your great questions!

Q: Over the past 25 years the Transformers' list of characters and figures has evolved exponentially, with so many characters to chose from how does Hasbro chose which ones will be made into actual figures and what is the process Hasbro goes through with the current figures that are out to decide which ones will get repaint and which ones will not?
    Hasbro: A great question! With thousands of great characters to choose from every year, we review which figures we have released in previous years along with those characters that we feel are the next deserving characters to be reimagined. We discuss each of these options as a team until we reach a consensus on how we would like to proceed.

    Part of this process also includes discussing what characters can then be released using previous or some of the newmolds as repaints. Ultimately, our guide in this decision making process is to make sure that we are consistent and true to a character's essence and not force fitting it into an inappropriate mold.
When creating the Star Wars / Transformers Crossovers line, why were the figures made out of the Star Wars characters, and not Cybertronian Robots with character pilots?
    The purpose of the Crossovers line is to transfer the Transformers play pattern into the Star Wars universe by leveraging the iconic Star Wars characters, thus the reason why these figures convert into some of the classic Star Wars characters. Additionally, these are both two separate properties, each with their own history and lore that we do not want to mix together.
The Universe line is on hiatus for now, but Hasbro has said it wants to continue "reimagining our heritage figures." Could you describe how you determine which "heritage figures" to revisit? Who typically originates the ideas, and what process do they go through before winding up on shelves?
    Every year we review which figures have been released in previous years along with those characters that we feel are the next characters that deserve to be reimagined. We try to go along the order of figures that have played important roles not only in the animation, but all forms of our entertainment (comic books, novels, etc.) The great part about our team is that not one specific person is responsible for coming up with ideas. We really try to work through this as a team, discussing the pluses and minuses for each of these options as a team until we reach an overall consensus the team feels comfortable with developing.
Thanks to Hasbro for these great answers!

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