Hasbro Answers Your Burning Questions Episode 6!

We have our submitted questions back from Hasbro for episode 6 of our Q&A session! We got some great answers thanks to your great questions!

Q: Over the past 25 years the Transformers' list of characters and figures has evolved exponentially, with so many characters to chose from how does Hasbro chose which ones will be made into actual figures and what is the process Hasbro goes through with the current figures that are out to decide which ones will get repaint and which ones will not?
    Hasbro: A great question! With thousands of great characters to choose from every year, we review which figures we have released in previous years along with those characters that we feel are the next deserving characters to be reimagined. We discuss each of these options as a team until we reach a consensus on how we would like to proceed.

    Part of this process also includes discussing what characters can then be released using previous or some of the newmolds as repaints. Ultimately, our guide in this decision making process is to make sure that we are consistent and true to a character's essence and not force fitting it into an inappropriate mold.
When creating the Star Wars / Transformers Crossovers line, why were the figures made out of the Star Wars characters, and not Cybertronian Robots with character pilots?
    The purpose of the Crossovers line is to transfer the Transformers play pattern into the Star Wars universe by leveraging the iconic Star Wars characters, thus the reason why these figures convert into some of the classic Star Wars characters. Additionally, these are both two separate properties, each with their own history and lore that we do not want to mix together.
The Universe line is on hiatus for now, but Hasbro has said it wants to continue "reimagining our heritage figures." Could you describe how you determine which "heritage figures" to revisit? Who typically originates the ideas, and what process do they go through before winding up on shelves?
    Every year we review which figures have been released in previous years along with those characters that we feel are the next characters that deserve to be reimagined. We try to go along the order of figures that have played important roles not only in the animation, but all forms of our entertainment (comic books, novels, etc.) The great part about our team is that not one specific person is responsible for coming up with ideas. We really try to work through this as a team, discussing the pluses and minuses for each of these options as a team until we reach an overall consensus the team feels comfortable with developing.
Thanks to Hasbro for these great answers!

Member Comments...

Last 10 comments - ( Read All Posts )
MikePrime - 2009-10-22 @ 6:29 pm

While I don't collect the Star War Transformers, I do wonder why Hasbro is so narrow-minded when it comes to what characters they use.

deceptikhan - 2009-10-22 @ 6:13 pm

Its news to me about the poll, but i gotta admit the questions and HOW they were answered @ Action Insider News were WAAAAY better then any ive seen here. I mean its hard to believe WE voted on the Starwars question? If we (we as in the fans/members not admins)did, it has to be we arent doing as much as we can. Lets just do a better job next time is all.

I LOVE the answers from the AINews! Im impressed and DO see how Hasbro is like a woman. :D But i have to admit the first question here was decent also. :shrug

TMan978 - 2009-10-22 @ 3:51 pm

I love that woman comparison. That is so F'ing true.

bwbm - 2009-10-22 @ 3:23 pm

After the other answers we've seen, I'm beginning to think that Hasbro is like a woman. Sometimes, these kinds of questions are not okay, but the next day, they'll gladly answer them. It's hard to judge when they actually do this back and forth kind of thing. I suppose from now on, we'll ask as many questions like that as we can.

Nguyen_Dragon - 2009-10-22 @ 3:14 pm

Someone should have asked how much MP Grimlock will cost in the states...

TMan978 - 2009-10-22 @ 3:11 pm

I hate to say it, but let's all be real there. Hasbro and doesn't do those Q&As to help get real info out. They do it because they think it makes people think that they care when they really don't. Can't you tell by the half baked answers?

Of course they are not going to divulge any real information. The fact is it is just a front or a marketing stunt or HasBLOW or whatever you want to call it. Hasbro does not care, I suggest you regard these Q&As a little more than "no comment" as someone else put it.

Lol. I was thinking the answers we got here are like the answers you get when you straight up contact them personally. Those answers are the worse. I'm gonna be honest. These answers aren't bad really. It's just nothing we didn't already know because they've answered these questions already many times. We all know they work together as a team in meetings with Tomy to choose everything they do next. Since they wanna sell ROTF, you ain't hearing bout nothing else till Botcon/toyfair.

BaCon - 2009-10-22 @ 2:32 pm

I hate to say it, but let's all be real here. Hasbro and doesn't do those Q&As to get real info out. They do it because they think it makes people think that they care when they really don't. Can't you tell by the half baked answers?

Of course they are not going to divulge any real information. The fact is it is just a front or a marketing stunt or HasBLOW or whatever you want to call it. Hasbro does not care. I suggest you regard these Q&As as little more than "no comment" as someone else put it.

Blitz-Wing - 2009-10-22 @ 2:16 pm

why do the people in charge of the "give us your questions" always pick the worst possible questions that almost nobody cares about. Why don't you pick the questions most people ask. next time let us vote on the top questions asked!

But we do. After everyone has posted their questions, we scan through the questions. We weed out questions that have already been asked in previous panels, as well as questions that may be too off topic, then post them in a poll thread. In this poll thread, members are asked to pick 3 questions that you would like to see sent to Hasbro. Therefore, as stated earlier by myself, the members here are IN FULL CONTROL of which questions get submitted to Hasbro. We have no control over the quality of the questions submitted and we do not pick the questions ourselves.

I'm not trying to cause trouble but.. what you're saying is that we're not allowed to be negative.. as long as our opinions are positive this thread can stay open?

i always thought that forums were created so that people were given the chance to voice their opinions and how they feel about certain things, what you're saying is that we're only allowed to voice our opinions if they're positive..

you need to realize that just because there are things that we don't like concerning certain threads and such, it doesn't mean we don't appreciate what the people who run this site do.

i also don't understand the whole stop being negative or i'll lock the thread threat.. is that really necessary?

and we don't pick the questions. the admins do. from the question selection aspect, the only thing i don't quite understand is why they chose two process questions and a star wars question.

Fair question. I'm not saying people cannot be negative. I don't mind negativity one bit. I can't stress enough, however, that the negative criticism needs to be CONSTRUCTIVE! I have selected 2 quotes from this thread to illustrate my point (and I'm not singling anyone out here, just trying to make my point):

THEN THEY NEED TO STOP CALLING THIS "BURNING QUESTIONS" AND CHANGE IT TO MUNDANE QUESTIONS!

I still can't believe my question didn't get chosen....now how will I ever know if Hasbro employees wipe their asses with $20 or $50 bills. I guess somethings in life are just best left unanswered.

We don't need to be throwing around insults to the people who give us their time so that we can be heard. Hasbro could just as easily pull this feature from us and we'd go back to not being heard at all. I'm not saying we should bow down to Hasbro or anything, but be mindful that this is a PRIVILEGE and not a right. A privilege, mind you, that we're not in control of.

Matrix_Holder. - 2009-10-22 @ 12:40 pm

why do the people in charge of the "give us your questions" always pick the worst possible questions that almost nobody cares about. Why don't you pick the questions most people ask. next time let us vote on the top questions asked!

Seraphim Prime - 2009-10-22 @ 11:13 am
and i'm not saying that process questions are bad questions, i just think that these sessions would be better used to asking questions about things we are concerned with. or if they have plans to make/release a certain figure in the present line (rotf).. like are you planning on releasing any human alliance figures beyond mudflap..

I actually like process questions as I find the behind the scenes workings fascinating. It's why I bore the rest of my family as I watch all the special features on DVDs. I actually get more out of them than from the "when will x be available?" "why haven't we seen y?" "why haven't you fixed this problem?" style questions that seem to regard Hasbro as some sort of company that solely exists to serve us. Although I realise that everyone may not like process questions as much as I do, so I'd agree with the idea of a range of questions.

As far as Hasbro's answers... do you expect something more than a response read off a cue card? I can guarantee you they're not going to slip out some major newsworthy answer on a forum site. They save those things for newspapers, movie trailers and conventions. We honestly should even be thankful that they'll take time out to listen to questions from forum members such as ourselves. I'm not trying to defend Hasbro or anything, but it seems like some people expect WAY more out of this than what can feasibly be delivered.

Yes and no. We should be thankful that Hasbro is willing to take the time to answer our questions. But the response we get to our questions could be better - due to actions on both ends - asking better questions would potentially get us better answers, our langauge would just need to be selected carefully. Hasbro could also do more than just answer 3 questions every two months. EG: Hasbro Australia, with a significantly smaller team, answers 5 questions per month. The answers we get are personal and more in depth than anything I've seen here or the other American TF boards.

The only way we're going to get "better questions" is if more people ask questions and, just as important, ask questions that can be fairly answered by Hasbro without making them divulge an R&D secret. It's really that simple.

Again, yes and no. As I said above, asking better questions would help the issue, but Hasbro can give better answers. They just don't.

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