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Hasbro Files Trademark for Transformers: Prime, Confirms Name of Upcoming Show

Hasbro, Inc. has filed the name "Transformers: Prime" with the United States Patent and Trademark Office and within that filing, confirms the name of the upcoming "on-going" television series.

The name has been rumored to be the title of the upcoming Transformers cartoon expected to launch on the company's joint venture cable channel, The Hub.

The filing, completed on April 7, 2010, states that the goods and services associated with this name include the following:
  • toy action figures; toy vehicles; toy robots covertible [sic] into other visual toy forms; board games; parlor games
  • entertainment services, namely an on-going animated television series.

  • The series is expected to launch with The Hub, the joint venture between Hasbro, Inc. and Discovery Communications, on October 10th.

    Via Transformers @ the Moon

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