Atlanta-based Brand Licensing Team has partnered with Hasbro for food and beverage extensions for various Hasbro properties in the U.S. and Canada.

“For Hasbro, the alignment with Brand Licensing Team made sense because of their long-term strategic approach and experience in the food and beverage industry,” says Simon Waters, senior vice president, global brand licensing and publishing, Hasbro. “We were impressed with their go-to-market plans and ideas to infuse our beloved Hasbro brands into the lives of consumers in a new way.”

Brand Licensing Team is now exploring opportunities in the food and beverage sector for several of Hasbro’s top franchises, including Transformers, My Little Pony, Nerf, Littlest Pet Shop and Monopoly.

“Our strategy will be focused on creating long-term relationships with best-in-class licensees willing to innovate against portfolio-wide opportunities,” says John Shero, managing partner, Brand Licensing Team. “The goal is to develop a delicious and balanced range of products which encourages creativity and healthy eating habits.”