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Optimus Prime AD Banned By UK's ASA For Promotion of Transformers Battle for Cybertron Slots

Who would have know that the Autobot Leader had a gambling additiction? Seems the UK's Advertising Standard Agency (ASA) were not very amused by the idea that an iconic hero should be promoting things like gambling. They have moved to ban an AD is was said to depict Optimus Prime holing a sign promotion the £30,000 / $49,401.00 cash prize to player of the Transformers – Battle for Cybertron slot machines. Read the full released below for the details.

Metro Play, the Alderney-licensed casino brand of free UK daily regional newspaper Metro, has become the second operator to have an advert banned by the UK's Advertising Standard Agency (ASA) for featuring a Transformers character which was likely to have particular appeal to children and young people.

A regional press ad, featured in the Metro newspaper, showed the Transformers character Optimus Prime holding a sign stating that players could win £30,000 playing the IGT slot game, Transformers – Battle for Cybertron.

It prompted two complaints which challenged whether the use of a character from a popular toy brand was irresponsible as the ad was likely to appeal to children under the age of 18.

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