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Transformers 5 The Last Knight
Reveal Your Shield Celebration For Transformers The Last Knight
BaCon - Thursday, April 20, 2017


HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION
Treating Fans to Five Days of Exclusive TRANSFORMERS: THE LAST KNIGHT Content and Product Reveals

PAWTUCKET, R.I., April 20 2017 – Today Hasbro, Inc. (NASDAQ:HAS), announced “REVEAL YOUR SHIELD,” a TRANSFORMERS celebration that will offer fans five days of TRANSFORMERS content and product reveals, beginning on April 24th with the release of Hasbro’s first wave of toys and consumer products inspired by the TRANSFORMERS: THE LAST KNIGHT film. Throughout the week fans will be encouraged to “reveal their shield,” using social media, TRANSFORMERS.COM or the official TRANSFORMERS mobile app to declare their allegiance to the Autobots or Decepticons.

The REVEAL YOUR SHIELD program kicks off with new content inspired by TRANSFORMERS: THE LAST KNIGHT on TRANSFORMERS digital and social channels, a video featuring a new BARRICADE action figure, and the release of on-sale dates for some of the exciting products from Hasbro’s TRANSFORMERS: THE LAST KNIGHT line. And the action won’t stop there - fans should stay tuned throughout the week for celebrations and a few surprises that will appear on TRANSFORMERS social channels, as well as new games and activities coming to Transformers.com and in the TRANSFORMERS: THE LAST KNIGHT App.

“The TRANSFORMERS brand is one of the most recognizable franchises in the world, and 2017 is a massive year for the Autobots and Decepticons,” said Tom Warner, Senior Vice President of the TRANSFORMERS franchise at Hasbro. “Our REVEAL YOUR SHIELD fan celebration will deliver a week’s worth of TRANSFORMERS content, including new material inspired by the upcoming film, TRANSFORMERS: THE LAST KNIGHT. The movie is the biggest TRANSFORMERS adventure yet, and REVEAL YOUR SHIELD is the perfect way for fans to get in on the action before it arrives in theaters on June 23rd.”

To “REVEAL YOUR SHIELD” and see all of the exclusive TRANSFORMERS news and content, please visit TRANSFORMERS.COM, Instagram/TRANSFORMERSOFFICIAL or the official TRANSFORMERS Facebook page, Facebook.com/Transformers each day next week.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

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More Transformers 5 The Last Knight News
A major part of Walmart's exclusive Autobots Unite subline during the run of The Last Knight Premier Edition, Deluxe Hot Rod never really turned up in any stores - nor did the majority of the rest of that sub-branding, which found its way to discount retailers a few months back. Premier Edition Hot Rod is now following suit, with a reported find at Ross in the Los Angeles area priced at $8.99, according to Gepard. Hot Rod was available via Walmart's website, starting at $20 and gradually rising in price as time went on. Ross distribution can be hit and miss, but at this price it may be worth keeping an eye out!
Thanks to Alfes2010 on Twitter, we have some (literally) in-hand photos of the quad barrel shotgun accessory that was the subject of the latest TakaraTomy marketing campaign in Japan. Customers buying 4000 yen worth of qualifying Transformers merchandise at participating retailers would receive the quad barrel shotgun, itself a reuse of one of Hound's many weapons originally from the Age of Extinction toy, painted in Optimus Prime inspired deco. You can click through to see Alfes2010's photos showing a few different figures using the special weapon.
Planet Iacon has shared some in-hand images of the TakaraTomy Quad-Barrel Shotgun Japanese campaign exclusive. The "Quad-Barrel Shotgun" is a movie replica from "Transformer The Last Knight", a gun that Optimus Prime used while brainwashed in the violent fight scene against Bumblebee. Check out the exclusive weapon along with the poster and accompanying literature below.
So it's generally accepted that Transformers: The Last Knight One-step Changers (known as Speed Change Transformers in Japan) aren't the most impressive of figures. But, what about one that is made from the ground up by one person, entirely out of cardboard? Thanks to DIY Japan on YouTube, we can now answer this question: it is much, much cooler. Click through to see the video!
Dengeki hobby announces transformers quad barrel shotgun gift campaign starting April 21 at participating retailers you can receive one with any purchase of Takara tomy transformers products of 4000 yen or more. It is a limited quantity item. It is the gun that Optimus prime used in the last knight in the fight scene against bumblebee when prime was brainwashed.












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