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Transformers 5 The Last Knight
Reveal Your Shield Celebration For Transformers The Last Knight
BaCon - Thursday, April 20, 2017


HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION
Treating Fans to Five Days of Exclusive TRANSFORMERS: THE LAST KNIGHT Content and Product Reveals

PAWTUCKET, R.I., April 20 2017 – Today Hasbro, Inc. (NASDAQ:HAS), announced “REVEAL YOUR SHIELD,” a TRANSFORMERS celebration that will offer fans five days of TRANSFORMERS content and product reveals, beginning on April 24th with the release of Hasbro’s first wave of toys and consumer products inspired by the TRANSFORMERS: THE LAST KNIGHT film. Throughout the week fans will be encouraged to “reveal their shield,” using social media, TRANSFORMERS.COM or the official TRANSFORMERS mobile app to declare their allegiance to the Autobots or Decepticons.

The REVEAL YOUR SHIELD program kicks off with new content inspired by TRANSFORMERS: THE LAST KNIGHT on TRANSFORMERS digital and social channels, a video featuring a new BARRICADE action figure, and the release of on-sale dates for some of the exciting products from Hasbro’s TRANSFORMERS: THE LAST KNIGHT line. And the action won’t stop there - fans should stay tuned throughout the week for celebrations and a few surprises that will appear on TRANSFORMERS social channels, as well as new games and activities coming to Transformers.com and in the TRANSFORMERS: THE LAST KNIGHT App.

“The TRANSFORMERS brand is one of the most recognizable franchises in the world, and 2017 is a massive year for the Autobots and Decepticons,” said Tom Warner, Senior Vice President of the TRANSFORMERS franchise at Hasbro. “Our REVEAL YOUR SHIELD fan celebration will deliver a week’s worth of TRANSFORMERS content, including new material inspired by the upcoming film, TRANSFORMERS: THE LAST KNIGHT. The movie is the biggest TRANSFORMERS adventure yet, and REVEAL YOUR SHIELD is the perfect way for fans to get in on the action before it arrives in theaters on June 23rd.”

To “REVEAL YOUR SHIELD” and see all of the exclusive TRANSFORMERS news and content, please visit TRANSFORMERS.COM, Instagram/TRANSFORMERSOFFICIAL or the official TRANSFORMERS Facebook page, Facebook.com/Transformers each day next week.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

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More Transformers 5 The Last Knight News
Furio Tedeschi has posted to his Facebook page, sharing a high res image of his concept for Optimus Primal for The Last Knight. Of course this idea never made it in the final film, which just invites all sort of speculation as to what stage of development this existed in and what context it might have been intended for use. However, short of a comprehensive behind the scenes guide book to the movie, which seems just a bit unlikely, we'll probably never get to find out these answers. But it's still fun to look at the pictures! Click through for the full resolution image.
Paramount Home Media Distribution has officially announced that it will release on 4K Blu-ray 3D Blu-ray and Blu-ray director Michael Bay's blockbuster's Transformers: The Last Knight. The groundbreaking adventure will also be available as part of the Transformers' 5-Movie Blu-ray Collection. All four releases will be available for purchase on September 26.
Coming to us from Kevin Liu, we've got our first look in video at the Deluxe Cogman figure from The Last Knight. This video covers transformation from car to robot, which has a couple of unexpected turns along the way that make the process look interesting to do. And of course we get good overviews of both modes as well as a quick showing of some alternate head choices on Cogman's "transtector". The video is in Chinese, but it's a great look at the toy. You can find it embedded in the full post below!
From chuckdawg1999 on our forums, we have a look at Wave 3's brand new Deluxe Bumblebee. While Chuck highlights the relative smallness of the robot mode (and bad use of packaging space in the Premier Edition boxes) what really seems to stand out is the involved transformation from car to robot as demonstrated in this video. You can check it out yourself, click through now to watch the video embedded below!
Thanks to the Toy People blog, we've got a really nice quick photo shoot of Cogman from the Premier Edition lineup. By all indications, Cogman is likely to be the last new Deluxe in the lineup for The Last Knight, which honestly doesn't make good odds for helpful distribution. But there will be a TakaraTomy option for this figure which while more expensive, may be a more sure way to get this figure. And you can check out the mirrored photos from Toy People below to help you decide if the effort or potential extra cost to obtain Cogman will be worthwhile!











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