Surely many of you have read Roger Ebert's review of Transformers: Revenge of the Fallen, which to put it lightly, was scathing. We won't bore you with his actual review, which begins with, "Transformers: Revenge of the Fallen is a horrible experience of unbearable length, briefly punctuated by three or four amusing moments." So, obviously, Ebert didn't like the film, and he felt the need to defend what he thought of the film and what he thought of others who wrote to him or directed something towards him that disagreed with him. His message to you? You're wrong. Read more.

Bobbing up through the online reports of record ticket sales to Transformers: Revenge of the Fallen are the multiple and heartfelt stories about its negative racist stereotypes and other offensive content. These reports are not unjustified, nor should they be ignored – especially by parents. Click here to read the editorial.

The worst thing Hasbro and its retail partners can do is to put the product in our hands and then, upon our attempt to exchange legal tender for it, jealously snatch it back in the name of a poorly regulated and inconsistently applied street date policy. However, that is exactly what is happening.

Thanks to Goktimus Prime who is running a project called the Universal Counting Method. This was created for the purposes of an annual survey poll that asks collectors how many Transformers they own. For this poll to work there is a need for a common method of counting Transformers in order for comparative data to work. The UCM purely exists for the purposes of comparing TF collections for the poll.

There is always much excitement and anticipation when dealing with an upcoming line. As the rumors turn into prototype shots and eventually leak out as finished production shots before being given a glimpse of the final boxed figure, the anxiety seems to grow. At what point, though, does that anxiety turn into insanity? Read the full blog.

2007 has came and went. As we look forward to 2008, this blog takes a step back and reviews all the events of 2007. To remember just a wild ride 2007 has been, click here for the full article.

When a new line was slated to arrive, we would see slight variations of a figure from one auctioneer to another or even from various periods of development. One would be have a packaged version of the figure while another would have a loose version. However, it seems things have changed with Transformers: Animated. Read the full blog.

Okay, so I really need to clarify what a lot of people in the fandom are thinking: our Britain friends will not be getting Transformers: Animated on their television screens. This is simply untrue. Read on and I'll tell you why.

The Encore line from Takara is continuing to build steam with releases upcoming in the next few months. The next release includes a love it or hate it mold, which shared duties with Ironhide and Ratchet. In this blog, we'll look into the first release of the two characters, Ironhide. Read the rest of the blog here

Jazz was one of the first wave in the original Generation 1 lineup. While having several iterations throughout the years, Takara is again readying a reissue of the first Jazz to compliment the Encore series in 2008. This article will give some background on Jazz, as well as the figures released in relation to the G1 figure and how the Encore series may affect the value of the original. Read More