Victory Hill Exhibitions announced today plans to roll-out a new strategic initiative with Hasbro and its iconic TRANSFORMERS franchise. Set to open in 2016, The Transformers Experience will be a revolutionary new walk-through exhibit featuring 3D stereoscopic technologies, advanced robotics, dynamic multimedia and projection mapping, intricate sets and engaging performances. Audiences will be taken on a journey that will enable them to witness the sheer spectacle of these life size sentient, living robotic beings. Read more.
The numbers are in from the latest Hasbro Q3 2015 Earnings Report with word that Transformers sales declined over one-third. Furby, My Little Pony and Littlest Pet Shop also saw declines. Hasbro CEO Brian Goldner responded to a question about shirking shelf space. Citing the decline in sales due mostly to this being an off-year from the movie. Sales are actually better than expected thanks to the new Robots in Disguise cartoon, new product lines, and other Transformers related initiatives such as licensing and games. Read on for more details and quotes.
Hasbro CEO Brian Goldner gave a presentation at the Global Consumer Conference 2015 yesterday, outlining the company's plans. Much was made of Star Wars, naturally, but Goldner also had the chance to elaborate a bit on the plans for the Transformers Cinematic Universe. Apparently one of the ideas under consideration is a Bumblebee standalone movie. Keep reading for more details!
The official BotCon Twitter has posted stating that the registration system is not ready and will not be ready until after the US Memorial Day holiday weekend. This would put registration as likely beginning on Tuesday, May 26th - roughly three weeks before the actual start of the convention. Keep reading for the Tweets.
Transform and Roll Out the Sales! That's what is said to have surprised investors on Hasbro's earnings report of a 10% lift in quarterly boys product sales. This is despite the fact that many retailers profits have been slowed by the strong US Dollar. Hasbro cited their stable brand Transformers and other entertainment tie-ins such as Marvel as their leaders in sales last quarter, according to Forbes magazine.
Cartoon Network will unleash TRANSFORMERS: Robots in Disguise on Saturday, March 14 at 6
p.m. (ET/PT) with a special one-hour premiere event. The latest installment in the iconic
franchise features an all new animation style, and builds upon the lore of the iconic
Transformers franchise filled with great humor and lots of fun adventure for fans of all ages.
The new series begins as Bumblebee must step up to be a leader in the years after we left the
Autobots in Transformers Prime.
Just in is a but of news from the WorldScreen we have news of Hasbro Studios comments made at the NATPE conference about putting their focus Transformers Robots In Disguise and 4 Other Lead Brands in 2015. Fans will be happy to know two of those Brands are Transformers with RID AND Rescue Bots being named in addition to Littlest Pet Shop, and My Little Ponyand. What's a little bit discouraging is Hasbro seems to be focusing on event an younger base. Read on for the full comments from Hasbro Studio's Gustavo Gomez at NATPE
The official Transformers.com site has been updated with a fresh new coat of Robots In Disguise 2015! The Age of Extinction has passed and along with the New Year comes a new cartoon that goes back to the G1 animated roots, talking Bumblebee and all. On the newly madeover site fans can join the chase. Its Bumblebees turn to take the lead and save Get the scoop on the show characters, toys, games, and Combiner Wars now at Transformers.com
The New York Times' Dealbook reports that Hasbro has ended talks with Dreamworks about the possibility of acquiring the company. The big kicker is said to have been a 5% drop in Hasbro's stock price when the acquisition rumor went public - significant because Hasbro was seeking to pay a combination of cash and company stock for the studio. Also, as some predicted, Disney seems not to have taken kindly to the idea of Hasbro buying their biggest animated competitor. Keep reading for more details!
Deadline has posted a story that says Dreamworks Animation and Hasbro have begun talks about the possibility of a merger. The new family entertainment powerhouse would be called DreamWorks-Hasbro.
Following the smashing success of "Transformers: Age of Extinction," Hasbro Studios is expanding to promote their pop culture properties. Bringing in Josh Feldman, formerly of Genre Films. He is reporting to the entertainment division where he will be focused on developing the many properties Hasbro has into TV and Movies projects that are said to feature "live-action and animation" as well as brand development and licensing. Read on for more details from the report on Deadline Hollywood.
MichaelBay.Com reports that Age of Extinction has become the top-grossing movie of the year worldwide, with a total of $750 Million. However it's not yet the top-grossing movie domestically
- a title that still belongs to Captain America: The Winter Soldier with $250 million. With a drop to #2 in its third weekend and a halving of its box office take every week to date, it remains to be seen if TF4 will have what it takes to overtake a film with a point of view and a conscience. Click through to see the quote and get a link to Box Office Mojo's stats page!
The good news is Hasbro has finally gotten back to reporting profits. The bad news is tt is no longer a man's world as the toy maker was lifted by the soaring sales on girls toys such as My Little Pony and the Nerf Rebelle lines. This is an interesting turn of events considering their showcase boys property is set to roll out the Transformers Age of Extinction movie line starting next month. Read on to see the details on Hasbro's earning reported by the Providence Journal.
After the election results from last night, many of us are scratching our heads after experts warned us of very close race that didn't turn out that way at all. So take what your are told with a bowling-ball of salt as rumors about the Hasbro acquisition by Disney are pushing stock prices up 6.8%. Hasbro's advisors are denying the events and other analysts are second guessing the deal as not making much sense due to Hasbro's need to cut ties with Disney's competitors.