2017 is a landmark year for Hasbro, as were delivering record innovation, and telling more stories than ever within our brands across toy, game, entertainment and digital experiences, said John Frascotti, President, Hasbro, Inc. In addition to releasing two major motion pictures inspired by our globally popular brands, TRANSFORMERS and MY LITTLE PONY, were adding exciting innovation into our NERF and HASBRO GAMING brands, as well as introducing entirely new brands such as HANAZUKI to our fans and families around the world.
Hasbro today launched a new integrated marketing campaign celebrating Hasbro Stories and the meaningful connection consumers around the world feel toward Hasbro and its brands. Hasbro is home to many of the worlds most iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as hundreds of the most popular gaming brands of all time.
Hasbro, Inc. today launched SPARK Hasbro, a web portal designed to inspire consumers to create and share with Hasbro their own new ideas for toys and games. Through this site, anyone age 18+ in the U.S. can register to submit ideas to Hasbro that they believe will change the future of play. The site also features an interactive demonstration of how ideas could go from the inventors imagination to becoming a real Hasbro toy or game.
Hasbro's quarterly earnings report is in, and the third quarter of 2016 represents the highest quarterly revenue and earnings in the company's history. While their relatively recent acquisition of the Disney Princesses license is the star here, effectively doubling their revenue in the Girls' Toys category, Boys' Toys have had a good year as well, with Transformers cited as one of the brands experiencing growth. Not bad for a non-movie year. Keep reading if you like numbers!
Hasbro is making its awaited return to Comic-Con International in San Diego, California. The companys portfolio of brands will be represented in and around the convention, and will include TRANSFORMERS, MY LITTLE PONY, G.I. JOE, MICRONAUTS, VISIONARIES, PIE FACE and WIZARDS OF THE COAST as well as partner brands including DREAMWORKS ANIMATIONS TROLLS, YO-KAI WATCH, alongside STAR WARS, MARVELS AVENGERS, DISNEYS MOANA, DISNEYS ELENA OF AVALOR, DISNEYS DESCENDANTS, and more.
Hasbro today announced that it has acquired Boulder Media, a multi-award winning Irish animation company based in Dublin. Boulder has produced a variety of award-winning series for Cartoon Network, Nickelodeon, Disney and BBC. As a wholly-owned subsidiary, Boulder will continue to produce animated series on behalf of third-party clients, in addition to producing animation projects for Hasbros best-known brands.
Following the news in April about the registration of "Hascon" by Hasbro, for what most are assuming their plans for a new officially run fan focused convention for Transformers, and other properties.
We learn today from the gents at TF@Moon that the company registered the name "Hasbro-con" on May 12th along with the domain name "www.hasbro-con.com" to go with it.
This all we know about Hasbro's plans following the last Transformers BotCon and GI Joe conventions this year.
Power up, energize and roll to the rescue as the fourth season of TRANSFORMERS RESCUE BOTS premieres on Discovery Family Channel with back-to-back episodes on Saturday, April 23 at 8 AM ET/7 AM CT and 8:30 AM ET/7:30 AM CT. Additionally, the animated series will introduce new characters the first-ever female Rescue Bot Quickshadow voiced by Alex Kingston (ER) and Chickadee voiced by Kristen Schaal (Bobs Burgers). TRANSFORMERS RESCUE BOTS will also celebrate its 100th episode milestone this season.
Thanks to Twitter user Nic Hughes who has posted an image of the official Hasbro letter confirming this will be the last BotCon produced by the Fun Publications group. Rumors have been going around ever since Pete Sinclair hinted at it earlier this year. The convention which had been a mainstay for fans every year seems to have experienced a decline in recent years. It is not known if, who, or when another official Transformers dedicated event will take its place at this time.
What collector hasn't dreamed of designing Transformers? For those with the right background in product design, this could be a dream come true. Hasbro is posted a job listing for a "Product Designer, Transformers Job" to work out the Pawtucket, RI Headquarters. They are looking for somoene with a strong focus on toy concept creation and development, excellent technical design skill, organized project management, and collaborative teamwork. Read on to see the full job description.
Victory Hill Exhibitions announced today plans to roll-out a new strategic initiative with Hasbro and its iconic TRANSFORMERS franchise. Set to open in 2016, The Transformers Experience will be a revolutionary new walk-through exhibit featuring 3D stereoscopic technologies, advanced robotics, dynamic multimedia and projection mapping, intricate sets and engaging performances. Audiences will be taken on a journey that will enable them to witness the sheer spectacle of these life size sentient, living robotic beings. Read more.
The numbers are in from the latest Hasbro Q3 2015 Earnings Report with word that Transformers sales declined over one-third. Furby, My Little Pony and Littlest Pet Shop also saw declines. Hasbro CEO Brian Goldner responded to a question about shirking shelf space. Citing the decline in sales due mostly to this being an off-year from the movie. Sales are actually better than expected thanks to the new Robots in Disguise cartoon, new product lines, and other Transformers related initiatives such as licensing and games. Read on for more details and quotes.
Hasbro CEO Brian Goldner gave a presentation at the Global Consumer Conference 2015 yesterday, outlining the company's plans. Much was made of Star Wars, naturally, but Goldner also had the chance to elaborate a bit on the plans for the Transformers Cinematic Universe. Apparently one of the ideas under consideration is a Bumblebee standalone movie. Keep reading for more details!
The official BotCon Twitter has posted stating that the registration system is not ready and will not be ready until after the US Memorial Day holiday weekend. This would put registration as likely beginning on Tuesday, May 26th - roughly three weeks before the actual start of the convention. Keep reading for the Tweets.
Transform and Roll Out the Sales! That's what is said to have surprised investors on Hasbro's earnings report of a 10% lift in quarterly boys product sales. This is despite the fact that many retailers profits have been slowed by the strong US Dollar. Hasbro cited their stable brand Transformers and other entertainment tie-ins such as Marvel as their leaders in sales last quarter, according to Forbes magazine.
Cartoon Network will unleash TRANSFORMERS: Robots in Disguise on Saturday, March 14 at 6
p.m. (ET/PT) with a special one-hour premiere event. The latest installment in the iconic
franchise features an all new animation style, and builds upon the lore of the iconic
Transformers franchise filled with great humor and lots of fun adventure for fans of all ages.
The new series begins as Bumblebee must step up to be a leader in the years after we left the
Autobots in Transformers Prime.
Just in is a but of news from the WorldScreen we have news of Hasbro Studios comments made at the NATPE conference about putting their focus Transformers Robots In Disguise and 4 Other Lead Brands in 2015. Fans will be happy to know two of those Brands are Transformers with RID AND Rescue Bots being named in addition to Littlest Pet Shop, and My Little Ponyand. What's a little bit discouraging is Hasbro seems to be focusing on event an younger base. Read on for the full comments from Hasbro Studio's Gustavo Gomez at NATPE
The official Transformers.com site has been updated with a fresh new coat of Robots In Disguise 2015! The Age of Extinction has passed and along with the New Year comes a new cartoon that goes back to the G1 animated roots, talking Bumblebee and all. On the newly madeover site fans can join the chase. Its Bumblebees turn to take the lead and save Get the scoop on the show characters, toys, games, and Combiner Wars now at Transformers.com