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Generation 1
Generation 1




MASTER BUILDER MB-03 FEILONG Master Builder MB-03 Feilong stands 8.90 inches tall and transforms from robot to two-headed dragon. Feilong is made of ABS plastics and metal alloy and features a high level of pose-ability and comes armed with a blaster.




About a year ago, Toys Alliance revealed MAS-01, a licensed, large-scale figure of G1 Optimus Prime. Recently they've posted a teaser on Facebook showing off what will be the second entry in their Mega Action Series. Probably coming as no surprise, Optimus is followed by Megatron. The image now is semi-obscured, and only shows the upper half of the figure's body clearly, but it's easy enough to see that the design basically follows what MAS-01 was doing, using the G1 design with some reimagining. No further details are revealed, but we expect to see more soon. Click through for the full image!




STAR WARS THE BLACK SERIES 40TH ANNIVERSARY Celebrate 40 incredible years of Star Wars action and adventure with vintage Star Wars figures, featuring classic design and packaging! Since 1977, Star Wars has captured the hearts of millions with iconic characters, impressive vehicles, and a galaxy of stories that has passed the test of time over and over again.




Gizmodo is reporting on a new licensed Transformers product. Winning Solutions is produced a Transformers-themed version of Monopoly, based around common concepts of G1, like using popular characters in place of properties, or making game pieces shaped like Unicron and the Matrix instead of a hat. With a very attractive styling and mapping of the game to Transformers-relevant elements, this seems like an ideal themed edition of Monopoly. Until you discover the price in excess of $500. But don't worry, you can fold it up into a framed art piece to hang on the wall! Find mirrored pictures and link to the article below!








In partnership with Kabam, check out the latest trailer for the new mobile game TRANSFORMERS: Forged to Fight. Realities collide in this all-new, epic 3D action-fighting game. See the exciting teaser trailer now and sign-up for game updates! Check out the special edition Toy Fair trailer just up on YouTube.




Following the Rodiums Statue from Imaginarium Art, we have a first look at their next project that is to be a Coronation Starscream sculpture. The digital rendering is pretty slick, showing the Seeker leader wearing his crown, sitting on his throne, and surrounded by rockets. With the caption reading: "Starscream Coronation WIP! Get The Ceremony Going!" Read on to see the image for more details.




2017 is a landmark year for Hasbro, as we’re delivering record innovation, and telling more stories than ever within our brands across toy, game, entertainment and digital experiences,” said John Frascotti, President, Hasbro, Inc. “In addition to releasing two major motion pictures inspired by our globally popular brands, TRANSFORMERS and MY LITTLE PONY, we’re adding exciting innovation into our NERF and HASBRO GAMING brands, as well as introducing entirely new brands such as HANAZUKI to our fans and families around the world.




Soldier Story Toys have added more images of their officially licensed Transformers Generation 1 Unicron Table Lamp to their group page. Get a better look at the light up statue stands over 2 feet tall includes light up features through out the piece including Unicron’s body and the faction symbol projection that is better demonstrated in these images. Read on for more details and the new images below.




It's one of those "death and taxes" things: When an Optimus Prime exists, it's an inevitable outcome that it will, sooner or later, get an evil deco. Or become Ultra Magnus - and sometimes both! But in this case, Prime 1 Studio has fulfilled one of these obligate conclusions with the reveal of a promotional photo set of a Nemesis Prime edition of their stylized G1 Optimus. This has a Decepticon emblem adorned base, but otherwise features the same extras as Optimus in blaster and axe options to go along with the black paint job. We have the images mirrored below, click through to see!




Medicom presents new Bearbrick figures from Transformers Age of Extinction! These unique collectibles feature the classic Bearbrick shape but with character-specific paint application. The figures include new versions Age of Extinction Optimus Prime, Nemesis Prime and Starscream.




TRANSFORMERS GENERATIONS TITANS RETURN LEADER SIX SHOT - The Transformers battle explodes into uncharted territory when the Titans Return! To control an ancient race of giant, city-sized warriors called Titans, the Transformers must harness the power of Titan Masters, smaller robots that give bigger bots enhanced abilities in battle. Join the battle with Transformers Generations Titans Return figures!




Just up on the official Hasbro Pulse site we have a new installment that takes a look Transformers Figure designs from the past. Hasbro touched base with their very own Hasbro Senior Product Designer on Transformers, Sean Carmine Isabella to get insights on how and what elements from classic toys like Starscream and Blur were re-imagined for Robots in Disguise.




There's another officially licensed Transformers statue in the works from Imaginarium Art. They have just posted a new image to their official group page of a digital render of the new Rodimus Prime statue. The highly detailed sculpture shows the Autobot depicting the iconic position where he holds the Matrix in 1986 The Transformers The Movie. No details on pricing just yet. Read on to see the preview image for a full look.







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