For the first time in history, the Hasbro, Inc. Transformers brand is inviting fans of all ages around the globe to help create a new Transformers character that will be forever added to the TRANSFORMERS world. In anticipation of the Transformers’ brand 30th anniversary in 2014, the “Fan Built Bot” Poll kicks off today, and will run through May 5th on Transformers.com/vote. Hasbro invites fans to vote daily to shape this new Transformers character. The new character will be made into an action figure featured in the “Thrilling 30” line of toys to celebrate the anniversary.

Home to many of the most well-known and beloved toy and gaming brands such as TRANSFORMERS, MONOPOLY, MY LITTLE PONY and PLAY-DOH, Hasbro, Inc. (NASDAQ: HAS) announces highlights of its toy and gaming offerings for the 2012 holiday season today.

The NFL satire site ProFootballMock.com ran a mock article today about how Cleatus the Robot, who is the mascot for Fox's NFL series, was suspended indefinitely for having an affair with an underage Bratz doll. No, I'm not making this up. So why post it here? Well, it seems that Cleatus hangs out with a certain other robot who would only identify himself as O. Prime. Gee, wonder who that is? If you have a sense of humor, you can check out the article here. You'll find O. Prime's quote 2/3 down.

Hasbro, Inc. (NASDAQ: HAS) is set to arrive at Brand Licensing Europe (BLE) in London on October 16 to showcase its global powerhouse brands, including TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP, TONKA, and FURBY. Positioned as the No. 7 global licensor, based on annual retail sales, Hasbro continues to expand its retail presence in new and emerging markets throughout Europe with innovative and trend-forward licensing programs across many licensing categories.

Congratulations to Felix Baumgartner and the Stratos team for an amazing and historic job well done! May outer space bring all people of the world closer to inner space. Transformers fans know that space is more than meets the eye, and surely Join in celebrating this momentous event by posting a congratulations to Felix and the whole Stratos Team. Hooray for Victory!

The Transformers Masterpiece Optimus Prime will cost $99.99 when the figure arrives exclusively at Toys R Us, according to jru42287. The Toys R Us employee dug up this information in the retailer's computer system and dug up the UPC (0 653569 77631 4) and SKN (863856) numbers for the figure that is based on Takara Tomy's MP-10 Convoy Version 2. Current import prices for the Takara version are more than double the Toys R Us price at around the $250 USD range. Unfortunately, the information available within the product entry does not include an availability date, similar to Hasbro staying mum on the release at San Diego Comic Con 2012. See the proof for yourself after the break.

Hasbro, Inc's released their earnings for the second quarter today and has reported that their net income has dropped 25% when compared to the same period last year due to soft game sales and a drop in the boys' segment. The company reported that sales in the games and boys' segments each dropped eight percent in the quarter, with the latter category dragged down by Transformers and Beyblades. The bright spots are Marvel products due to the high profile Marvel films out this year and Entertainment...Continue reading...

Update: Rust in Peace Cliffjumper is now out of stock.
Today just after noon Eastern (9am Pacific Time), this year's Hasbro SDCC exclusive toys went live on HasbroToyShop. And within minutes nearly all were sold out. Taking many by surprise, the high-end Jem doll was the first to sell through, literally in just a matter of seconds after posting. This was followed in quick succession by the majority of other items from this year's offering, with the hottest items gone in under five minutes. As of the time of this posting, Rust in Peace Cliffjumper is still in stock, as well as the SHIELD Super Helicarrier. Both of these can be found in HTS' Exclusives menu.

Many were happy to learn that Hasbro is pulling a LEGO by offering their upcoming KRE-O Kreon Micro Changers singles in blind packs, but what if you do not want them? Well, it's simple: cheat. Fishformers, who has already spotted the preview wave, or wave 1, has revealed that despite being blind packs, the bottom of the front of package has a product number that is associated with each character. The six figures, along with their numbers, are Crankstart, A1010 (214510); Galvatron, A1008 (214518); Scorponok, A1011 (214511); Spinister, A1007 (214517); Sunstorm, A1009 (214519); and Waspinator, A1012 (214512).

Hasbro Toy Shop's booth has completely sold out of their San Diego Comic Con 2012 Transformers Generations Fall of Cybertron Bruticus stock as of yesterday afternoon and H.I.S.S. Tank Shockwave as of today. These sets will not be sold today. Cliffjumper still appears to be available, and will most likely not sell out at the show, similar to the Transformers Prime Matrix of Leadership Optimus Prime from last year. Continue reading...

Super7 teams up with Hasbro to bring the most popular Japanese giant robots of all time to the Super Shogun format! OPTIMUS PRIME and other Autobots and Decipticons will be realized as jumbo-scaled, 24” tall retro-bot complete with rocket punch! These will be among the largest TRANSFORMER collectibles ever produced! As part of this multi-year licensing agreement, Super7 will also produce TRANSFORMERS merchandise in a variety of categories, including Designer Japanese Vinyl Figures, retro-themed Glassware, Designer T-Shirts, and Limited Edition Art Prints! Stop by Super7’s booth (#4729) at the San Diego Comic Con for teasers of what is to come in 2013.

The Linkin Park Soundwave exclusive that was revealed yesterday at the Transformers Brand Panel at San Diego Comic Con 2012 will be sold through the band's affiliate store additional hobby channels, Hasbro tells us in an interview. When asked about the distribution channels for the figure that is limited to 2000 pieces, Jerry Jivoin tells Tformers that a "limited quantity" will be sold through Suru, a shop owned by band member Joe Hahn located in Los Angeles as well as "hobby channels"...Continue reading...

Last Updated: Friday, July 13, 2012 at 5:30 AM PT
Tformers reported live from the Hasbro brand panel at SDCC 2012 where the company offered up the latest product from Transformers Prime, KRE-O, Generations, and more! There were some disappointments, like Breakdown not being mentioned for potential release, but also some surprises, like Transformers Prime First Edition toys would make it to Toys R Us shelves in November and there will indeed be a Transformers Generations Voyager Grimlock! Hop into the full article for a full recap and images!

Mimoco, Inc. maker of the MIMOBOT® and MIMOMICRO™ lines of designer USB flash drives and card readers has San Diego Comic-Con fever! They are debuting 18 new MIMOBOT characters and begin shipping their newest product line, MIMOMICRO™ at their dual Comic-Con booths (#4936 and #2913M in the Star Wars™ Pavilion). From DC Comics to Star Wars, Hasbro to Adventure Time, the MIMOBOT collection has just been refreshed. Read full press release

UPDATE: Big Bad Toy Store has posted images of some of the figures mentioned in this article. See full article. The preview wave of Transformers KRE-O Kreons Micro Changers that were first teased earlier this week will be blind packed in a case of eight (8), according to retailer Entertainment Earth. Wave 1, or as Hasbro billed it, the Preview Wave, will release in August 2012 with twelve (12) brand-new figures including Waspinator, Sunstorm, Galvatron, Spinster, Crankstart, and Scorponok. BBTS has also posted images of three of the first three figures. The set is available for pre-order for $23.99, which is in-line with purchase eight Micro Changers at retailer at $2.99 a piece. Continue reading...