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Victory Hill Exhibitions announced today plans to roll-out a new strategic initiative with Hasbro and its iconic TRANSFORMERS franchise. Set to open in 2016, The Transformers Experience will be a revolutionary new walk-through exhibit featuring 3D stereoscopic technologies, advanced robotics, dynamic multimedia and projection mapping, intricate sets and engaging performances. Audiences will be taken on a journey that will enable them to witness the sheer spectacle of these life size sentient, living robotic beings. Read more.

The numbers are in from the latest Hasbro Q3 2015 Earnings Report with word that Transformers sales declined over one-third. Furby, My Little Pony and Littlest Pet Shop also saw declines. Hasbro CEO Brian Goldner responded to a question about shirking shelf space. Citing the decline in sales due mostly to this being an off-year from the movie. Sales are actually better than expected thanks to the new Robots in Disguise cartoon, new product lines, and other Transformers related initiatives such as licensing and games. Read on for more details and quotes.

Transform and Roll Out the Sales! That's what is said to have surprised investors on Hasbro's earnings report of a 10% lift in quarterly boys product sales. This is despite the fact that many retailers profits have been slowed by the strong US Dollar. Hasbro cited their stable brand Transformers and other entertainment tie-ins such as Marvel as their leaders in sales last quarter, according to Forbes magazine.

The New York Times' Dealbook reports that Hasbro has ended talks with Dreamworks about the possibility of acquiring the company. The big kicker is said to have been a 5% drop in Hasbro's stock price when the acquisition rumor went public - significant because Hasbro was seeking to pay a combination of cash and company stock for the studio. Also, as some predicted, Disney seems not to have taken kindly to the idea of Hasbro buying their biggest animated competitor. Keep reading for more details!

Deadline has posted a story that says Dreamworks Animation and Hasbro have begun talks about the possibility of a merger. The new family entertainment powerhouse would be called DreamWorks-Hasbro.

The good news is Hasbro has finally gotten back to reporting profits. The bad news is tt is no longer a man's world as the toy maker was lifted by the soaring sales on girls toys such as My Little Pony and the Nerf Rebelle lines. This is an interesting turn of events considering their showcase boys property is set to roll out the Transformers Age of Extinction movie line starting next month. Read on to see the details on Hasbro's earning reported by the Providence Journal.

After the election results from last night, many of us are scratching our heads after experts warned us of very close race that didn't turn out that way at all. So take what your are told with a bowling-ball of salt as rumors about the Hasbro acquisition by Disney are pushing stock prices up 6.8%. Hasbro's advisors are denying the events and other analysts are second guessing the deal as not making much sense due to Hasbro's need to cut ties with Disney's competitors.

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