Even with all the flack over the "Transformers The Last Knight" box office sales. Fans buying power helped Hasbro beat Wall street's estimates with a lift from their related Hollywood properties making it to screens this summer. According to CNBC, the franchise brand, Transformers, along with Nerf toy sales aimed at this summer were their leaders in revenues. Unfortunately, Hasbro's overall sales were most modest in the last year and half, which took a bit of sheen off Hasbro's progress as an entertainment media company.
2017 is a landmark year for Hasbro, as we’re delivering record innovation, and telling more stories than ever within our brands across toy, game, entertainment and digital experiences,” said John Frascotti, President, Hasbro, Inc. “In addition to releasing two major motion pictures inspired by our globally popular brands, TRANSFORMERS and MY LITTLE PONY, we’re adding exciting innovation into our NERF and HASBRO GAMING brands, as well as introducing entirely new brands such as HANAZUKI to our fans and families around the world.
Hasbro today launched a new integrated marketing campaign celebrating ‘Hasbro Stories’ and the meaningful connection consumers around the world feel toward Hasbro and its brands. Hasbro is home to many of the world’s most iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as hundreds of the most popular gaming brands of all time.
Hasbro, Inc. today launched SPARK Hasbro, a web portal designed to inspire consumers to create and share with Hasbro their own new ideas for toys and games. Through this site, anyone age 18+ in the U.S. can register to submit ideas to Hasbro that they believe will change the future of play. The site also features an interactive demonstration of how ideas could go from the inventor’s imagination to becoming a real Hasbro toy or game.
Hasbro today announced that it has acquired Boulder Media, a multi-award winning Irish animation company based in Dublin. Boulder has produced a variety of award-winning series for Cartoon Network, Nickelodeon, Disney and BBC. As a wholly-owned subsidiary, Boulder will continue to produce animated series on behalf of third-party clients, in addition to producing animation projects for Hasbro’s best-known brands.
Following the news in April about the registration of "Hascon" by Hasbro, for what most are assuming their plans for a new officially run fan focused convention for Transformers, and other properties.
We learn today from the gents at TF@Moon that the company registered the name "Hasbro-con" on May 12th along with the domain name "www.hasbro-con.com" to go with it.
This all we know about Hasbro's plans following the last Transformers BotCon and GI Joe conventions this year.
What collector hasn't dreamed of designing Transformers? For those with the right background in product design, this could be a dream come true. Hasbro is posted a job listing for a "Product Designer, Transformers Job" to work out the Pawtucket, RI Headquarters. They are looking for somoene with a strong focus on toy concept creation and development, excellent technical design skill, organized project management, and collaborative teamwork. Read on to see the full job description.
Victory Hill Exhibitions announced today plans to roll-out a new strategic initiative with Hasbro and its iconic TRANSFORMERS franchise. Set to open in 2016, The Transformers Experience will be a revolutionary new walk-through exhibit featuring 3D stereoscopic technologies, advanced robotics, dynamic multimedia and projection mapping, intricate sets and engaging performances. Audiences will be taken on a journey that will enable them to witness the sheer spectacle of these life size sentient, living robotic beings. Read more.
The numbers are in from the latest Hasbro Q3 2015 Earnings Report with word that Transformers sales declined over one-third. Furby, My Little Pony and Littlest Pet Shop also saw declines. Hasbro CEO Brian Goldner responded to a question about shirking shelf space. Citing the decline in sales due mostly to this being an off-year from the movie. Sales are actually better than expected thanks to the new Robots in Disguise cartoon, new product lines, and other Transformers related initiatives such as licensing and games. Read on for more details and quotes.
Transform and Roll Out the Sales! That's what is said to have surprised investors on Hasbro's earnings report of a 10% lift in quarterly boys product sales. This is despite the fact that many retailers profits have been slowed by the strong US Dollar. Hasbro cited their stable brand Transformers and other entertainment tie-ins such as Marvel as their leaders in sales last quarter, according to Forbes magazine.
The New York Times' Dealbook reports that Hasbro has ended talks with Dreamworks about the possibility of acquiring the company. The big kicker is said to have been a 5% drop in Hasbro's stock price when the acquisition rumor went public - significant because Hasbro was seeking to pay a combination of cash and company stock for the studio. Also, as some predicted, Disney seems not to have taken kindly to the idea of Hasbro buying their biggest animated competitor. Keep reading for more details!
Deadline has posted a story that says Dreamworks Animation and Hasbro have begun talks about the possibility of a merger. The new family entertainment powerhouse would be called DreamWorks-Hasbro.
The good news is Hasbro has finally gotten back to reporting profits. The bad news is tt is no longer a man's world as the toy maker was lifted by the soaring sales on girls toys such as My Little Pony and the Nerf Rebelle lines. This is an interesting turn of events considering their showcase boys property is set to roll out the Transformers Age of Extinction movie line starting next month. Read on to see the details on Hasbro's earning reported by the Providence Journal.
After the election results from last night, many of us are scratching our heads after experts warned us of very close race that didn't turn out that way at all. So take what your are told with a bowling-ball of salt as rumors about the Hasbro acquisition by Disney are pushing stock prices up 6.8%. Hasbro's advisors are denying the events and other analysts are second guessing the deal as not making much sense due to Hasbro's need to cut ties with Disney's competitors.
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