Thanks to Twitter user trafes20120505 who has posted some new product listings for Takara Tomy's Transformers GO! series that will be bringing the Transformers Prime Beast Hunters to Japan. The listings for the upcoming releases through to September 2013 show the announced products and a number of new releases G08 - G21 that will be coming in August and September of 2013. Read the full liste compiled below for more details now.

In the season-three premiere episode, the survival of Optimus Prime is in doubt after Megatron’s destruction of the Autobot base on Earth, while the separated members of Team Prime try to reconnect after being scattered to the wind to prevent detection. The final 13 episodes will see Optimus Prime and his team face their greatest challenge yet in a new foe dedicated to the destruction of the Autobots — and potentially, planet Earth.

Hasbro today at the New York Toy Fair will be giving a overall presentation for their Star Wars, Marvel, G.I. Joe, and Transformers lines. Over the course of the next hour or so we will be bringing you live updates from this presentation followed by images from the Hasbro showroom with all the new products on display. Be sure to update your browser often over the course of this next hour as we will be updating this page often with information.

Polygon Pictures Inc., Japan's leading CG production house, said it plans to establish a joint company with a Malaysian digital animation studio to produce the third season of the animated TV series "Transformers Prime." Polygon Pictures and Silver Ant Sdn. Bhd. plan to form Silver Ant PPI Sdn. Bhd. in January that will Produce Beast Hunters in Malaysia.

Weakness in its boys and preschool categories globally and the stronger dollar pushed toy maker Hasbro Inc.’s third-quarter net income down by 4 percent. But the Pawtucket, R.I.-based company’s adjusted results topped Wall Street’s forecasts on Monday, and it remains confident heading into the critical holiday season, which is when toy makers can earn up to 40 percent of annual revenue. The softest category was boys, which was hurt by expected drop-offs in sales of Transformers and Beyblade, a spinning top game.

The Transformers Prime Arms Micron AM-16 Jet Vehicon could be a Takara Tomy exclusive mold and will not see a United States, release, similar to AM-12 Breakdown. PoweredConvoy of the AllSpark offers an image of the copyright information of the Jet Vehicon figure that only references Tomy (Takara Tomy is noted only as Tomy outside of Japan). Most figures that will be available by Hasbro somewhere down the line will typically reference the company in this area as well. Continue reading...

The Hub has announced that Transformers Prime will return with brand-new episodes on Saturday, August 25, 2012! With the Season 2 hiatus following the four-episode cliffhanger of Bulkhead's devastating attack, we will finally get to know his fate. It is unknown when the new episodes will air, but the original timeslot was 8:30PM Eastern/5:30PM Pacific. The channel currently airs reruns at 3PM Eastern/Noon Pacific.

Hasbro, Inc's released their earnings for the second quarter today and has reported that their net income has dropped 25% when compared to the same period last year due to soft game sales and a drop in the boys' segment. The company reported that sales in the games and boys' segments each dropped eight percent in the quarter, with the latter category dragged down by Transformers and Beyblades. The bright spots are Marvel products due to the high profile Marvel films out this year and Entertainment...Continue reading...

Hasbro UK plans to release Transformers Prime Deluxes Kup and Rumble when wave 5 hits in September, about the same time as the United States release, according to Kapow Toys. There is some conflicting information, as product listings from Kapow as well as site sponsors TFSource and Big Bad Toy Store list the figure as Ironhide, although at BotCon 2012 and San Diego Comic Con 2012 all reference Kup. Continue reading...

Update: Rust in Peace Cliffjumper is now out of stock.
Today just after noon Eastern (9am Pacific Time), this year's Hasbro SDCC exclusive toys went live on HasbroToyShop. And within minutes nearly all were sold out. Taking many by surprise, the high-end Jem doll was the first to sell through, literally in just a matter of seconds after posting. This was followed in quick succession by the majority of other items from this year's offering, with the hottest items gone in under five minutes. As of the time of this posting, Rust in Peace Cliffjumper is still in stock, as well as the SHIELD Super Helicarrier. Both of these can be found in HTS' Exclusives menu.

Hasbro Toy Shop's booth has completely sold out of their San Diego Comic Con 2012 Transformers Generations Fall of Cybertron Bruticus stock as of yesterday afternoon and H.I.S.S. Tank Shockwave as of today. These sets will not be sold today. Cliffjumper still appears to be available, and will most likely not sell out at the show, similar to the Transformers Prime Matrix of Leadership Optimus Prime from last year. Continue reading...

Hasbro has no plans right now to release their own version of Transformers Prime Voyager Breakdown, the company tells Tformers.com in an interview after the Hasbro Transformers Brand Panel. The company knows that the mold is available, says Aaron Archer, the Vice President of Hasbro Design, but was "not made to the same standards." He did not elaborate on this, but he claims that the figure is in "no man's land" cost-wise. This may be that converting the Arms Micron ports may be too costly for the company. Continue reading...

Last Updated: Friday, July 13, 2012 at 5:30 AM PT
Tformers reported live from the Hasbro brand panel at SDCC 2012 where the company offered up the latest product from Transformers Prime, KRE-O, Generations, and more! There were some disappointments, like Breakdown not being mentioned for potential release, but also some surprises, like Transformers Prime First Edition toys would make it to Toys R Us shelves in November and there will indeed be a Transformers Generations Voyager Grimlock! Hop into the full article for a full recap and images!

Activision has just put out a press release announcing that San Diego Comic Con 2012 attendees (our coverage starts tonight!) will be the first public group to get some hands-on time with Transformers Fall of Cybertron multiplayer as well as Transformers Prime game. Unfortunately the Fall of Cybertron single player campaign will be a stage demonstration only...Continue reading...

San Diego Comic Con 2012 begins Wednesday with a preview night, and we will be there live all weekend to bring you Transformers- and non-Transformers-related things here at Tformers and ENewsI.com. So what can we expect to see this weekend from Hasbro and others in regards to Transformers? we break it down after the jump.