Greg Mooradian to Head Allspark Pictures - Paramount and Hasbro to Take On Marvel Studios
Just when many wondered if the Comicbook Movie party was running out. Paramount and Hasbro are doubling down on their plans for Allspark Pictures. According to Variety Online, starting in 2018 the studio will be headed by Greg Mooradian, currently at Fox 2000, who produced films for Paramount prior to 2013 including films such as “Teenage Mutant Ninja Turtles”, “G.I. Joe” and “Transformers.”
The much bigger news is Paramount wants to take a bigger role in the Hasbro property productions. Moving from their current role in distribution to helping finance and develop a full-fledged studio with productions to rival Disney's Marvel Studios.
Hasbro has hired seasoned veteran Greg Mooradian to oversee the company’s film division, Allspark Pictures, as it attempts to create a full-fledged movie studio. As president of Allspark, he will oversee film and television production starting in January. Sources say the company has been making an effort to raise money to start its own studio for some time, and is trying to attract funding in the nine-figure range in order to properly develop its own slate of films. The hope is to transform itself into an industry player to rival Marvel Studios.
The company currently has a deal with Paramount. It wants to expand that relationship so that Paramount isn’t just distributing its movies, but is also partnering on financing films and developing projects.
There’s a longstanding relationship between the companies. Paramount has successfully made films based on Hasbro characters like Transformers and G.I. Joe. Those franchises will not be a part of the new pact. Paramount develops any movies featuring these characters, with Hasbro serving as a producer.
WHAT, No Transformers or G.I. Joe? What about the Cinematic Universe? Seems a bit odd considering those are Hasbro's only Superhero franchises. Are they really expecting My Little Pony to stand up to the Hulk? It will remain to be seen what is going to unfold. With Disney holding all the cards. It may very well be a matter of Paramount and Hasbro having no one else to work with, but each other.