Hasbro Appoints Stephen Davis to Chief Content Officer

Pawtucket, R.I., November 12, 2014 -- Hasbro, Inc. (NASDAQ: HAS), a global branded play leader, today announced the appointment of Stephen Davis to the newly created role of Executive Vice President, Chief Content Officer, effective immediately.

In this new role, Davis will be responsible for developing content for Hasbro's brands across multiple platforms, reporting to John Frascotti, President, Hasbro Brands. He will retain oversight of the Company's Los Angeles-based Hasbro Studios, the global licensing and publishing teams, in-house commercial production at Cakemix Studios and he will manage Hasbro's ongoing interest in the Discovery Family channel together with Frascotti.

"During the past several years, we have been steadily building our omniscreen storytelling capabilities, globally reaching kids and families everywhere that they are consuming content," said John Frascotti, President, Hasbro Brands. "Today's appointment not only recognizes the tremendous vision and momentum that Steve has brought to Hasbro Studios and to Hasbro, but also reflects the decision to closer align storytelling to the transformative work our teams are doing to bring branded play to life around the world."

Additionally, Davis will work closely with Hasbro's President & Chief Executive Officer Brian Goldner to oversee the Company's recently announced film label, Allspark Pictures, as well as franchise films such as Transformers that are produced in partnership with major studios.

"Allspark Pictures is an evolutionary step in our entertainment strategy that allows us greater control of the film process and an increased opportunity to reach multiple audiences including and beyond young children," said Hasbro President & CEO Brian Goldner. "In Steve's newly evolved role, we will work together to leverage our extensive experience in TV and film production to develop fresh and compelling movies based on select Hasbro brands for our global audiences."

The first two films to be produced under the Allspark Pictures banner are Jem and the Holograms as a live action film and a My Little Pony animated feature film.

"Storytelling is the power behind successful brand building," Davis said. "Using great stories and great characters to drive innovation in all that we do is an important strategic differentiator for Hasbro. I look forward to ensuring that our stories continue to connect and engage with today's consumers around the world, in all forms and formats – across digital, television, animated and live action films."

Davis has led Los Angeles-based Hasbro Studios, the company's global TV and short-form development, production and international distribution unit, since its launch in 2009. With the expansion of his portfolio three years later, Davis gained responsibility for all of Hasbro's global film activities, and assumed responsibility for its Global Licensing & Publishing division in 2013. Prior to joining Hasbro, Davis was CEO of Family Entertainment Group LLC, which, under his direction, was engaged in the development, production, revitalization and distribution of family entertainment content for the traditional and digital space.

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios is responsible for entertainment brand-driven storytelling around Hasbro brands across television, film, commercial productions and short-form. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.

Hasbro Studios

Hasbro Studios is responsible for entertainment brand-driven storytelling for Hasbro across television, film, commercial productions and short-form content. It develops, produces and distributes TV shows based on Hasbro's world class brands, including TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP and FAMILY GAME NIGHT. Many of these shows air on Discovery Family Channel and on networks in more than 180 territories globally. Since its formation in 2009, the studio has received nine Daytime Emmy wins. On the film side, the studio has developed and produced a number of features based on Hasbro's brands. In addition to partnering with leading studios, the Company intends to make movies based on new and existing Hasbro brands for audiences globally through the Allspark Pictures film label. Films in development or planned for release include CANDY LAND (Sony), G.I. JOE 3 (Paramount), JEM AND THE HOLOGRAMS (Universal & Allspark Pictures), MAGIC: THE GATHERING (21st Century Fox) and an animated featured based on MY LITTLE PONY (Allspark Pictures).

© 2014 Hasbro, Inc. All Rights Reserved.