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Hasbro Seeking Brand Manager For Global Brand Marketing in Transformers

A posting has been discovered on Hasbro's job site advertising an opening for Brand Manager, Global Brand Marketing based out of the Pawtucket headquarters. While qualified persons will view this as a potential employment opportunity, for fandom members this may raise a question of if changes are occurring for the Transformers brand team that we've just started getting used to over the last two years and what impact it may have on the Transformers brand as we know it currently. Keep reading for more information and a link to the listing in case you think you have what it takes, or just want to know what such a position looks for.

The Transformers team well known to fans over the course of several years starting in the mid and late 2010's largely moved on the other projects, but since taking on the Transformers brand the current team has made efforts to reach out to the fan community and has made their intentions with the brand clear. It will remain to be seen if this reflects any internal changes at Hasbro or will otherwise impact the state of things as it currently stands.

Description

Summary:

A creative, detail-oriented, marketing executive sought to develop global marketing assets and deliver innovative and integrated marketing programs to propel the growth of TRANSFORMERS.

This role will be relied upon to partner with cross-functional teams (Digital Marketing, Brand Publicity, Brand Creative Services, Hasbro Studios and Advertising Agencies) on all phases of marketing plan toolkit development. This role will collaborate with regional marketing counterparts on local execution and adaptation of plans and assets to ensure consistency and successful growth from brand expressions

The successful candidate will be proactive, collaborative, creative, responsive and a team leader and member with strong creative acumen with analytic based judgment.

Primary Duties and Responsibilities::

Under the general direction of the Director, Global Brand Marketing:

Develop integrated global consumer communications strategy:

- Develop extensive, insightful category plans for the brand, ensuring the brand has a meaningful long term consumer position and achieves maximum volume profit/growth.
- Work with cross-functional teams to execute marketing plan toolkit development including TV & Digital. advertising, short-form entertainment content, digital games, point-of-sale materials, PR initiatives.
- Analyze sales data of current Transformers line at retail, competitive trends in the marketplace and seek out new consumer insights to provide analysis and make recommendations to Product Development team for future brand development.
- Contribute to the overall entertainment and licensing strategy of the brand through development of successful relationships with internal design staff and external partners.
- Partner with Hasbro Studios developing new entertainment focused on revenue and profit growth.

Primary Duties and Responsibilities:: (continued)

Create go-to-market template to deliver global marketing to regional level:

- Provide timely and consistent communication of brand activity and executions to internal business partners.
- Partner with regional marketing teams to understand business needs, retailer trends & challenges, share best practices, identify growth opportunities, and provide strategic guidance on localization of marketing plans.
- Act as point person/key liaison on all licensing related business matters; Identify brand expansion opportunities and partner with Hasbro Licensing division to find best-in-class licensing partnerships.
- Oversees regional merchandising activities relative to category plan.

Education and Experience Requirements:

- Minimum of 4 years of progressive experience in consumer packaged goods marketing, preferably supporting a global brand.
- Bachelor’s Degree in Marketing, Advertising or related field. MBA preferred.
- Functional experience and/or knowledge will include:
- Thorough understanding consumer trends and best ways to reach consumers.
- Expertise at implementation of a fully integrated marketing program.
- International experience and global perspective.

Critical Skills

- Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.
- Expertise in transforming a strategy and vision into actionable plans.
- Ability to manage and mentor direct report.
- Ability to collaborate and influence cross-functionally.
- Expertise in developing world class, leading edge media, licensing, advertising and promotions campaigns.
- Intermediate to advanced proficiency with Microsoft Office applications.
- Well developed, verbal, written and presentation skills.

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