No one can deny, Hasbro have been putting pedal to the metal rolling out a TON of new Transformers Age of Extinction products this year. According to the latest report from MarketWatch, Hasbro's Transformers sales increased 32% to bring a hefty $335.8 million in sales for the last quarter. This was backed up by strong sales for My Little Pony as well, but didn't help Hasbro meet Wall street expectations due to weak sales from games and pre-school products that are losing out to the mobile apps market. Read on for more details on Hasbro's latest earnings.
Still, sales fell short of analysts' estimates amid softness in the company's games and preschool categories.
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Revenue climbed 8.2% to $829.3 million.
Analysts polled by Thomson Reuters had projected earnings of 36 cents a share and revenue of $839 million.
Hasbro's results come amid continued difficulty in the toy industry, as children turn more to electronic games and consumer electronics.
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Hasbro's boys' product sales--including such brands as Transformers, which had a new feature film in theaters--jumped 32% to $335.8 million in the quarter.
Imagine what their profit would be if they actually distributed it even better? :tfevil
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