Transformers Daily News Source for Transformers 5, Titans Return, Robots in Disguise, Combiner Wars, Generations, Third Party, G1, Beast Wars, Reviews, Comics, Games & More Than Meets the Eye!
TFormers Transformers News and Reviews
facebook twitter Pinterest Tumblr Google+ youtube podcast rss
Generation 1
Hasbro's Transformers and Dawson Racing Join for Exciting IMSA LMP2 Racing Team
DragonX76 - Thursday, September 07, 2017


The father and son duo of Ian Dawson and Simon Dawson today announced the launch of their new team called Dawson Racing, a division of the D3 brand. With 45 years of sports industry experience and their passion for motorsports as the driving force behind the company, their new business now encompasses the third generation of Dawsons' with Simon's son's birth in June 2008.

In addition, they're further excited to announce that Hasbro will join them for the creation of the D3+Transformers Racing Team for 2018 and beyond.

The team will field a new 2018 Le Mans Prototype 2 (LMP2) class car in the International Motor Sport Association (IMSA) WeatherTech SportsCar Championship series as part of a three-year program commencing in 2018. The popularity of the Transformers toy line will be significant with Transformers-themed livery.

"We are very pleased to collaborate with D3 and the Dawson family to be part of this exciting racing program," said Tom Warner, senior vice president, Transformers franchise. "We're always looking for innovative ways to be more than meets the eye and connect Transformers with families and fans of all ages. We are excited to team up with a first-class racing team and series with a brand that has a natural fit for cars and fans of all ages."

"From the minute we met the Hasbro people, we knew this was the partner we were looking for to introduce D3 to the world through their immensely popular Transformers line," Ian Dawson, CEO of D3. "I have been working on giving new opportunities to young drivers and engineers who are looking for a way to progress their talents in motorsport and with Simon's commercial awareness and interest in the business we developed a vision."

"We sought to bring a franchise entertainment brand like Transformers into the primary position so we could create a stable, long-term platform for others to collaborate with, and we could not have secured a better company than Hasbro to bring real family values to the sport at the highest level. We know this is going to be an exciting, competitive and fun partnership for all involved. Every kid out there is going to want to go the races to see the Transformers race cars and to be a part of the support programs we plan to create at each venue."

"We are delighted to have the new D3+Transformer Racing team coming to IMSA in 2018 and beyond," said Scott Atherton, President of IMSA. "This team introduces a new sponsor to our sport that has a natural fit and growing demographic – kids asking parents to bring them to races, which we are seeing more and more. We welcome Hasbro and D3 to the Prototype field of the WeatherTech Championship. Not only will this team be popular with the kids but the adults as well, especially for the Transformers promotional activities they plan to activate surrounding our races."

The D3+Transformers Racing team's one show car will be making their first official appearance at HASCON in Providence, R.I. September 8th -10th. This will be the first time all the Hasbro brands are under one roof for an interactive and hands-on Hasbro play experience. From fan favorites to family fun, grown-ups and kids alike will celebrate the power of play at the first-of-its kind "con"vention. The D3+Transformers show car will be part of the wildly popular Transformers exhibit, complete with actual Transformers, providing a great introduction into the combined world of racing and toys.

Stay tuned for the D3+Transformers Racing driver line-up and other information to be announced at Petit Le Mans at Road Atlanta in early October.

Transformers from Hasbro has been a beloved brand for more than 30 years, spanning action figures, films, animated shows, comics, games and more.

Reported by DragonX76

TFormers Member Comments

NO COMMENTS YET - Start the Coversation by Posting Yours Now!

»  POST A COMMENT ON THIS STORY - CLICK HERE!  «
     (Membership Required)

More Generation 1 News
Just up via Amazon. We have details and official images on the Transformers Authentics figures featuring popular Transformers characters at a 4.5-inch scale. Experience the excitement of Transformers conversion play with the Transformers Authentics figures. They change from robot mode to alternate mode and back in just 3 easy steps. Choose a side and collect other Transformers Authentics figures to stage epic Autobot vs. Decepticon battles.
Just up on PreviewsWorld Variants Checklist, we have a look at the IDW Publishing Transformers Optimus Prime #14 comic book incentive covers. Get a look at the prviously seend art work by Andrew Griffith and the newest B cover by Casey Coller. Read on for the full details Transformers Optimus Prime #14 on.
The holidays are here and Santa's got all kinds of deals for you. The latest one is from Hasbro Toys Shop who are offering 30% off one single item at checkout on HasbroToyShop.com on December 6, 2017 till 11:59 p.m. ET - ONLY. Read on for the full details below.
Just up on their facebook page, a new G1 Skywarp Statue has been revealed by Imaginarium Art. The new products shows Skywarp with a quote from the episode Countdown To Extinction - “Don’t worry. We’ll make them regret undooming themselves”. Something tells us there's going to be a whole bunch of Seekers coming our way. Read on to see the image now.
It’s our biggest Cyber Monday Sale yet and it starts NOW! Loved Black Friday? You won’t want to miss our deals today, with huge savings up to 50% off over 30+ items , like Fans Hobby MB-01 – MB-05 for only $89.99 each & MMC PS-05 Girder and PS-07 Artifex for $49.99 each. Save here: https://tfsource.com/cyber-monday/












Swoop
Generations Power of The Primes Deluxe Class Figure
Dreadwind
Generations Power of The Primes Deluxe Class Figure
Lost Light Issue 11
Generations IDW Comic Book
Dinobot Slug
Generations Power of The Primes Deluxe Class Figure

Prime Master Micronus with Cloudburst Decoy Suit - TFormers Power of The Primes Gallery

Free Comic Book Day 2018 - Look! It's Unicron!

Hang It Up Optimus Prime! Transformers G1 Pinata Rolls Out The Candy

RADIO FREE CYBERTRON




ENI
About
Entertainment News International (ENI) is the popular culture network for fans all around the world. Get the scoop on all the popular comics, games, movies, toys, and more every day!
Sites
Action Figures
Entertainment
Marvel
 
Podcasts
Star Wars
Transformers
Links
Support
© 2017 Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and or owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. To have it removed right away, please [ Contact Us ].