Not Optimus Prime, not Transformers Prime. Just "Prime." In a bold move, Hasbro is attempting to secure the exclusive trademark rights to use the word "Prime" in reference to "toy robots convertible to other visual toy forms." Are more Primes on the horizon? Is this a pre-emptive move to make sure nobody can Machine Robot Rescue them on a key term in the modern Transformers mythos? No way to tell, but keep reading to see the details of the filing by way of Transformers@TheMoon!
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