HASBRO STUDIOS AND MACHINIMA PREVIEW “TRANSFORMERS: COMBINER WARS” DURING CANNES LIONS FESTIVAL
Panel featuring Hasbro Chief Content Officer Stephen Davis and Machinima Chief Executive Officer Chad Gutstein unveiled first-look images and plot details from the forthcoming digital series
Included among the reveals will be the announcement of a TRANSFORMERS: COMBINER WARS Prelude Series launching on June 28
Los Angeles CA, JUNE 23, 2016 –Hasbro Inc. and Machinima co-hosted a panel during the Cannes Lions Festival offering Transformers fans a first glimpse of TRANSFORMERS: COMBINER WARS, a new animated series debuting August 2nd on social entertainment platform go90™ in the US, AMC Networks International Iberia in Spain and Portugal and in other territories to be announced at a later date. TRANSFORMERS: COMBINER WARS, developed and produced by Machinima, marks the first time the iconic franchise has launched a digital-first series.
Moderated by OMD CEO Monica Karo, the fireside chat with Hasbro Chief Content Officer Stephen Davis and Machinima CEO Chad Gutstein unveiled plot details and never-before seen images (link below) from the highly-anticipated series. The discussion covered the 30-plus year legacy of the Transformers franchise and the new creative partnership between Hasbro and Machinima. The pair shared details on the development process behind TRANSFORMERS: COMBINER WARS, as well as insights into how the two companies’ combined forces to reimagine the iconic Transformers IP for today’s social-first, content-driven landscape.
Additionally, Davis and Gutstein announced that a prelude series to TRANSFORMERS: COMBINER WARS will launch on June 28 on YouTube, Facebook and go90. The four-episode PRELUDE TO THE COMBINER WARS will help prepare fans for the full series by revealing the current state of Cybertron from the distinctive points-of-view of four characters.
“Machinima is known as a leader of the digital content space and has tremendous creative talent within their network. We are excited to partner with them to tell a new kind of Transformers story for the digital generation,” said Stephen Davis, Chief Content Officer of Hasbro. “The writers, artists and voice actors working on this series are all true fans of the franchise, and their love for these characters really shines through in COMBINER WARS.”
“Transformers is one of the most beloved franchises in the world and Machinima is thrilled to work with Hasbro to bring Transformers: Combiner Wars to today’s social video platforms,” said Chad Gutstein, CEO of Machinima. “Our audience loves these characters and COMBINER WARS has been a true ‘for the fans, by the fans’ effort. We can’t wait to give fans a preview of the series during Cannes.”
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer products licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
Machinima is the most notorious purveyor and cultivator of fandom and gamer culture. The FIRST! Many2Many programing service (M2M), we create, curate and celebrate the best fandom and gamer content across multiple video platforms. As one of the largest online video platforms in the world, Machinima programs to a community passionate about video games, animation, movies, TV, and the other endless forms of pop culture. With a focus on scripted, topical and gaming programing, and a talent network of thousands of programmers, Machinima reaches over 170M viewers each month.