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Generation 1
SDCC 2014 - Hasbro Transformers Panel Live Report - New Products News and More
BaCon - Thursday, July 24, 2014

Tformers is live on the ground at SDCC 2014 covering all the news as it happens. Get ready for the Hasbro Transformers Panel report that we will be publishing live The panel is complete! Read on for our report and slides from the event. Brand Panel

Jerry Joivin
Sarhara Carol
Sean Isabella
John Barber
Mike Vogel
Jeff Kline

Hasbro loves Transformers fans!

Has gone beyond a toy brand into a life style brand with new products in food and other partnerships like Oreo.

Transformers App for the Age of Extinction news and movie details.

Activision Rise of The Dark Spark game.

Transformers Universe game out now.

A brand for all ages, kids and adults with great stories and products that span generations of fans. Something for everyone when it comes to story and play. Hasbro wants to create a life long generation of fans.

Are you Autobot of Decepticon? Audience cheers for each faction.

Rescue Bots

New Dinobots figures and 2-packs.

Here Mashers to mix and match your own characters.

Battle Masters for head to head action play.

Angry Birds bring fun and silliness to robots that battle. Game has pices that can compete, race and crash.

Kre-O construction figure. New editions allow tranforming without being taken apart. Anniversary set shown.

Age of Extinction figures are all about quick change and fast play for fans of all ages to enjoy the "quick play action" with movie characters. Showing Stomp and Chomp Grimlock and Mega One step Bumblebee,

Construc-Bots many characters to build and play with.

Movie Generations Toys

Hasbro continues to build the Generations line with more coming for dedicated fans. All movie figures now out for 2014.

WalMart Bumblebee and Stinger 2-pack

Target Silvernight Optimus Prime

Target AOE Silvernight in the fall.

Evolution 2-pack with Prime and Grimlock

Amazon First Edition Optimus Prime

Hasbro are working to get more Grimlock toys in stores.

TRU Masterpiece Prowl and Sunstorm.

Thrilling 30 Toys!

Hall of Fame Pink Arcee. Big demand for Hasbro to finally make this!

SDCC 2014 Exclusives

G1 Dinobots Set remade from AOE Dinobots figures with Ark playset. Recolored in G1 colors.

Amazon Exclusive G1 colors Slog figure as the 5th dinobot.

Knights of Unicron Toys

Hasbro wanted to do something to dedicate the great music in the original TF movie. A whole new way to think of TFs focused on music. First TFs with wigs!

Kirk Hammet Guitar and CD Sampler

Special edition Nuclear Blast guitar edition ESP guitar. Kirk will be here on Saturday to giveaway the guitar.

Generations Combiners Wars

New line will re-imagine past combiners are new next level figures. Sturdy and posible. Main figure is a voyager that will allow other deluxe figures to connect with figures. They can be swapped around and added in many ways.

New IDW story theme will be made to go along with the Combiner Wars to develop the characters for the series. Hasbro and IDW are co-developing the story of the toys in comics and offer origins of Superion as well as new stories for the subsequent figure releases.

Superion will be six deluxe figures with one voyager and deluxe figures that will be sold with add-on legends figures that will make the weapons and other features. Such as Poweglide as weapon.

They combiners can be mixed up. Will come with collector cards.


Deluxe Wave 1

Alpha Bravo

Wave 2

Air Raid
Dead End


Optimus Prime - can combine with others for DIY
Motormaster - repaint of Optimus Prime

Waves coming in Spring of 2015 packed in with IDW comics.

Brand Entertainment

Rescue Bots - Pre-school
Robots in Disguise - Teens Spring 2015

Mike Vogel and Jeff Kline give details and sneak peeks from Hasbro Studios.

Season 3 Rescue Bots show focuses on why strange things happen at Griffin Rock.

Video shown of Rescue Bots Dinobots transforming and walking around set. Space bridge at the end!

Transformers Robots in Disguise 2015

A new Transformers story that is continuity with Prime, BUT it is not immediately after the timeline.

Polygon will be working on the new RID cartoon with an 2D look but merges concepts with 3D as well.

Showing videos that was posted earlier with full sound. Just music, no dialog was featured in this clip. We will have this up soon as well.

CGI limits the number of characters in the show. So they wanted to mix in more Anime style with lots more characters and humans as well. The cartoon will air sometime in 2015. Lots of character reveals and videos will be released in the future.

New RID 2015 Products

One Step


Legion Wave 1

Strong Arm - fembot autobot police
Optimus Prime

Warriors Assortment


Lots more to come in the coming year and into 2015.

Questions and Answers

Generations line will follow themes in the future, but no plans to do more game characters from FOC.

Will there be more mini-series episodes in RID? It all depends on how many people watch the show. If lots of people watch, they will do more special eps.

END OF PANEL - Slide images will be posted in a bit. Check back!

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