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It's a Wednesday night in the middle of July, and that means it's time for the San Diego Comic Con Preview Night! Our team at the show is hard at work snapping photos of the Transformers displays currently staged at the Hasbro booth. It doesn't seem like any surprises have been snuck in just yet, but that should hopefully change by early tomorrow afternoon after the Transformers panel. We'll be covering that event as it happens, so keep right here with us for all the latest on the anticipated first reveal of Power of The Primes! And click through for our gallery below!




One of the great tragedies of Transformers Animated is that it never had a proper ending. Top UK Fan convention TFNation is aiming to correct that with the announcement of their exclusive fan comic! Co-written by Transformers historian Chris McFeely and Allspark Almanac author Jim Sorenson with a trio of great artists, Trial & Error closes out the Animated story with a new 60-page story exclusive to TFNation. Keep reading for details!




Hasbro's website has posted listings for their San Diego Comic-Con 2017 exclusives, with a new piece of info! The page for Primitive Skatebording Optimus Prime - along with a handful of others such as Star Wars Black Series Grand Admiral Thrawn - state that the items will be "available to order" on August the 14th. We seem to have our HasbroToyShop release date! The listing also announces that orders will be limited to one per household. Keep reading for more!




This is it! We've collected the combined winners across our TFormers Polls plus the Twitter polls to determine the 12 most popular toys released in 2017. This round will determine not only the winner in each of the three categories, but the final vote counts will determine our top three answers for Hasbro to be added to the Hall of Fame totals across all fansites! Click through to vote!




TFCon is happening now in Toronto! One of the biggest fan-run Transformers conventions and currently the biggest Transformers convention in North America by default, TFCon is also one of the major outlets for unofficial third-party offerings. Photos are beginning to hit Twitter from the dealer room, and we've mirrored some of Twitter user @dogcades' images here to give a good idea of what all is to be seen there. Keep reading!




This is the last round before the finals, and today we're mixing things up a little bit. We want to know your favorite larger Titans Return figure, be it a Voyager or Leader, your favorite Robots In Disguise Combiner, and lastly, your favorite "Big Box" toy or set from the four $100+ products on offer this year. Keep reading for the polls!




The votes for Round 2 have been recorded, and the finalists moved onto the final round on Saturday! Now, we want to know your favorite Titans Return Deluxe, another of your favorite Robots In Disguise Warriors, and the best Transformers: The Last Knight Leader! Keep reading to see all three polls!




The second day of our Transformers Hall of Fame 2017 Toy Of The Year voting is now live! Today you'll be voting for the best Titans Return Legends-class figure, the first of two selections of Robots In Diguise Warriors, and the best Transformers: The Last Knight Voyagers. Keep reading for the polls!




It's time for the annual Transformers Hall of Fame voting, and we want you to help us choose our Toy of the Year nominees, with the winner to be announced at HasCon! Each day between now and Friday, we're going to run an Elimination Vote to determine our finalists, with the final three nominees being chosen by you on Saturday to send along to Hasbro! Keep reading for details!




Entertainment Weekly has posted the big surprise item presumably replacing the old GI Joe and the Transformers boxsets in this year's SDCC offerings: IDW's Revolution! Transformers fans get a Generations Leader-class Jetfire sans chrome, and Hasbroverse fans get Matt Trakker, Action Man, GI Joe's Roadblock, ROM Spaceknight and a Dire Wraith, some small Micronauts, and even a GI Joe-scaled Leoric from Visionaries! Keep reading to see!




Hasbro just released a bunch of details for HASCON, including brand experience activities for Transformers, My Little Pony, Nerf, Magic: The Gathering, Dungeons & Dragons, G.I. Joe, Star Wars, Marvel and Play-Doh! As you may already know, HASCON is Hasbro’s first-ever family convention that’s taking place on September 8-10, 2017 at the Rhode Island Convention Center and Dunkin’ Donuts Center in Providence, RI. Read on for the full details.




The official scheduling website for San Diego Comic Con has added Hasbro's Transformers panel to their listings. The event will take place on its typical Thursday, the opening day of the show, July 20th from 11:00am to 12:00pm Pacific Time. The description of the panel is what gets our interest though, as it reveals that next years Generations iteration Power of The Primes will be shown off to the public. This lines up in timing with Combiner Wars, which debuted at SDCC 2014 ahead of its retail debut at the beginning of 2015, much as we expect to see Power of The Primes on shelves in early 2018. Keep reading for the full panel info!




The official HasCon website has posted its schedule, and we've got a pretty good idea now of the amount and type of Transformers content to look forward to! From behind-the-scenes looks at IDW, Transformers: The Last Knight and Hasbro's Transformers team to a look at the looming Titans Return animated mini-series, there's a respectable amount of panels to visit for Transformers fans. Keep reading for more info!




Hasbro just announced some stellar additions to its first-ever HASCON FANmily™ Event on September 8 – 10, 2017, including panels, meet & greets and autograph sessions with James Gunn (writer and director, GUARDIANS OF THE GALAXY VOL. 1 and 2) and Stan Bush (singer, “The Touch” from TRANSFORMERS: THE MOVIE). HASCON will also feature a headline performance by Multi-Platinum GRAMMY® Award-Winning singer-songwriter Daya!




Hasbro, Inc. announced today, fan favorite Transformers’ character Bumblebee and classic couple Mr. and Mrs. Potato Head will take part in the Bristol, Rhode Island’s annual Fourth of July Parade. The parade is part of the oldest Fourth of July celebration in the United States, first established in 1785.



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