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Were the live action Transformers movies directed by Michael Bay good or bad for Transformers? That’s the question that I put to a number of respected collectors and community members, and not just in regards to Transformers toys, but the general health of the brand and the people who now count themselves as fans.




Here comes the Pony factor! Word is just in from Deadline that Paramount are to bring some new writers what will give the Transformers Cinematic Universe a woman's touch. Just announced are writers Christina Hodson and Lindsey Beer. Christina Hodson as worked on The Fugitive and The Eden Project. Lindsey Beer has worked on properties such as Dig, Short Circuit, and the new Wizard of Oz for Warner Bros. Read on to see more.




The webmaster for Seibertron.com reports having found a couple cases of Kre-O Micro Changers at Dollar Tree! The wave in question is Age Of Extinction Wave 2, which features almost entirely G1 and Beast Wars-inspired Kreons. This isn't an entirely unprecedented thing, as Hasbro's Beyblade spinoff toyline Beywarriors has also been appearing in Dollar Tree stores. Keep reading for a photo of what was found and list of what's in the wave!




Hasbro CEO Brian Goldner gave a presentation at the Global Consumer Conference 2015 yesterday, outlining the company's plans. Much was made of Star Wars, naturally, but Goldner also had the chance to elaborate a bit on the plans for the Transformers Cinematic Universe. Apparently one of the ideas under consideration is a Bumblebee standalone movie. Keep reading for more details!




According the Deadline, some of the new writers for the Transformers Cinematic Universe are already sharpening their pencils. Word is coming down that get guys behind Marvel's "Ant-Man" script are packing their bags for a trip back to Cybertron to lift the lid on the origins of our beloved robots. Read for more details.




Deadline Hollywood report, following the new of Akiva Goldsman joining the fold to take Transformers into an Expanded Universe. We have news Paramount have just signed deals with "Walking Dead" Writer Robert Kirkman, "Iron Man" writers Art Marcum and Matt Holloway, "Pacific Rim 2" Zak Penn, and writer Jeff Pinkner of "Amazing Spider-Man 2" and "Lost" This is major news for the Transformers, as it will clearly open up the franchise to many new ideas from established writers. Read on for more details.




Prime 1 Studio have posted a teaser on their official page about new additions to their Transformers statues lines, Jazz! Keeping with their focus on the Transformers Movie characters, they will be introducing the new "Transformers Museum Masterline" series that draws from all four of the theatrical films. Read on to see the teaser and more details.




Hobbybase have posted an image of the Prime 1 Studio Premium Megatron & Optimus Prime Transformers Busts out of the box. The latest of their high-end statues are now shipping in Asia. Get a look at both of the Transformers: Dark of Moon character sculpts out of the box in all their super-detailed glory after the jump.




Perhaps emboldened by the amazing success of Marvel's take on a shared continuity for its increasingly numerous movies and now TV projects, Hasbro has made known their plans to try this approach with the Transformers movie series. But what can we expect from this direction, and how might it affect Transformers 5? Keep reading for some thoughts.




In what may be remembered as the least surprising news of 2015, it sounds like Michael Bay will be returning again for the next installment in the Transformers film series. At CinemaCon, Vice Chairman of Paramount Rob Moore was said to have "promised" theatre owners attending the event that Bay was already in the process of developing the next Transformers movie. It was previously reported that Bay had opted to take on a different project which would keep him from directing a fifth Transformers movie. Keep reading for more!




Entertainment Weekly confirms that Hasbro has hired writer Akiva Goldsman to head up the writing team that will work on expanding the Transformers movie world into a broader cinematic franchise. CEO Brian Goldner revealed this in Hasbro's quarterly earnings conference call yesterday, and added that Transformers 5 is expected in 2017. A director is not mentioned, and while Michael Bay was named in connection with the project in rumors it's entirely logical that the financially successful director would be consulted on what "his" franchise would do next. Keep reading for more info!




Genetic of TFND has come through again with a huge gallery of photos of Optimus Prime Ultimate Edition, the most heavily equipped and painted version of Transformers 1-3 Optimus Prime you will ever see. It has a ridiculous amount of equipment, all storable in its Murder Truck mode. And even articulated fingers - keep reading to see it all!




Hasbro has just added five Spanish-language Transformers ads originally shown in Latin American markets to their YouTube channel. Ranging from Beast Hunters to Age of Extinction up to the present day with Robots In Disguise, several of these seem to be ads we've seen before, though some - the Construct-Bots and Titan Hero ads - are new to us. If you're curious about what the differences are or what Lockdown fighting Optimus Prime looks like in a lower polygon count, keep reading to see!




The TransformersAsia Facebook page has posted a wealth of images of the new Ultimate Optimus Prime, showing off what almost has to be the definitive version of Optimus as he appeared in Transformers (2007), Revenge Of The Fallen, and Dark Of the Moon. Featuring comparisons to the previous APS-01 release, Ultimate Prime features lots more paint and a tremendous loadout of weapons. The figure's due for release on April 24th but in the meantime you can keep reading to see the mirrored gallery of 43 images!




Cinematic Universes are a Thing right now, with Marvel and Star Wars leading the way. Now, according to Deadline, Paramount is looking at their biggest movie property with an eye towards more varied (and frequent) releases. To that end they're enlisting writer Akiva Goldsman, whose credits range from the drama A Beautiful Mind to the well-received TV series Fringe ...to Batman Forever and Batman and Robin. This should be interesting. The story also hints that Michael Bay may unsurprisingly be returning for Transformers 5 after his current movie project - or at least that TF5 won't go ahead until that project is complete. Keep reading for more details!



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