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Nouveau Eyewear has sent us a press release announcing that Transformers-themed frames for prescription eyeglasses are now available at Costco Optical! Designed for kids ages 4 and up, these look miles better than any glasses frames available when I was a kid. My Little Pony-themed frames will also be available for girls' glasses - Keep reading for the full press release and photos!

Entertainment Earth's exclusive Platinum set is in stock now! Featuring Voyager class Grimlock as previously seen in Japan as TAV30 along with a more heavily-painted Warrior-class Bumblebee, the set is priced at $59.99. That's a fair bit less than most places charge for TAV30 alone! Keep reading for more info from the product page.

Showmasters, the runners of the London Film & Comic Con, have announced today that Hasbro will be making their Comic Con Exclusives available in Europe through the show! This is an exciting opportunity for UK fans to get a hold of the upcoming Titan Wars boxset, the GI Joe And The Transformers Rattler Powerglide/Soundwave HISS set, and possibly even Fortress Maximus if rumors are true! Keep reading to see the announcement!

UPDATED! Entertainment Earth has Groove in stock as of this writing - link inside! This is maybe a little bit too much Mayhem, yes? At midnight last night, with no advance warning, all the major online retailers stocked Combiner Wars Groove, the much-anticipated Deluxe-sized version of the Protectobot! ...and it's already sold out through most if not all of them. Boo. For more information on the figure and links to the order pages in case our sponsors can restock, keep reading!

After leaking out early through a variety of sources the Fan-Built Combiner, Victorion, is now officially available! Combiners Pyra Magna, Stormclash, Skyburst, Dust Up, Jumpstream, and Rust Dust are available in a boxset for the SRP of $99.99. Keep reading for a list of our coverage to date and links to purchase your own copy of the figure!

Now you can help fight actual fires with an unofficial Inferno figure: MakeToys has announced that every Hellfire purchased through their web store will have one hundred percent of its purchase price donated to the Red Cross' relief funds for victims of the Fort McMurray fire in Alberta, Canada. The fire has displaced over 80,000 people and destroyed 2400 buildings, most of them homes. Keep reading for more information on MakeToys' contributions to the relief effort and a link for the purchase of Hellfire.

HasbroToyShop has a sale going on eBay today, offering prices that are only slightly below retail on a lot of current or recent figures - but prices that work out pretty well with the free shipping offered on most of the figures. Keep reading for an idea of what's for sale, and a link!

30 years ago, you may have had a G1 Grimlock under your Christmas tree. But this July, Hallmark is offering the next-best thing: a G1 Grimlock in Dino Mode to hang on your Christmas tree! He'll run you $16 for a fairly compact, non-transforming Dinobot. Keep reading for more details!

Twitter user @crasis has posted an image of Combiner Wars Sky Lynx - and something has changed. While previously Sky Lynxes were found with a fully extended neck, this new example has the beast mode's neck collapsed - and the packaging is clearly designed around this configuration. Why the change? We'll probably never know, but keep reading to have a look for yourself!

ToysRUs and TakaraTomy sure do love their giveaways. Courtesy of Autobase Aichi, we now know that the latest subject is a recolor of Prime Arms Micron AM-26 Smokescreen's crossbow Mini-Con, S.2. You'll be able to get the figure if you spend 3,000 Yen and up at a Japanese ToysRUs... well, we can't tell quite when, but it seems like it's timed to coincide with the release of the TAV-40 and TAV-41 Mini-Con Battle Packs, as shown in the ad. Keep reading to see!

Target's website has listed the Planet of Junk Clash Platinum Edition boxset! If you missed the decade-old Classics Rodimus or its Battle in Space reissue and both the Junkions, you can pick them up now with premium paintjobs for $75 from Target's website. Keep reading for the link!

The official BotCon Twitter has responded to a question concerning the souvenir figures available at the show. Details are of course being kept a surprise, but the assortment is said to include 4 individual souvenir figures and a troop-builder 3-pack for a total of $295 USD (or average of $42 per figure). We'll find out the identities of these figures in about a week, but until then keep reading to see the original Tweet!

The group TFND on Facebook reports on an interesting occurrence: Hasbro Asia is giving away Combiner Wars Deluxe Groove! The figure, formerly unique to Unite Warriors UW03 Defensor, is being offered to ToysRUs shoppers who spend NTD $1799 (about $55 USD) on Transformers products. There's no indication this points to a wider release of Deluxe Groove - but we can hope. Keep reading to see the photos and the original post!

Timed perfectly to coincide with the release of G2 Menasor, Hasbro Toy Shop has a great new promo code in effect. With it you'll be able to get 20% off your purchase, and free basic shipping even without meeting the minimum order amount. Menasor and Superion are both in stock as of this writing, along with a selection of other existing figures in Generations and Robots in Disguise. The code is valid through March 31st, so you have some time to go through and catch up. Keep reading for the coupon code!

We've just launched our Spring Sale sale today at HobbyLink Japan ( and would appreciate it if you could make your visitors aware of the sale. Below you will find more detailed information about the sale.

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