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Honestly, RAC should probably have saved this one for near the end, because this is one of the most important ones. Cincinnati' s Kenner Products got into the toy business alongside the Baby Boom, and ultimately wound up defining action figures and play for the Baby Boomers' children in the 1970s and `80s. But their contribution to Transformers would come later, as a division of Hasbro, in the late `90s. Keep reading for more!

Last Friday, RAC covered the Five products or assortments we expect to see at New York Toy Fair 2018. This week, he continues on with the less-likely things: things we're pretty sure exist and will be released eventually, but may be far enough in the future to be more likely at SDCC or NYCC. What all does that include? Keep reading to find out!

Today, as RAC was thinking about the impending Toy Fair and what we do and don't know about the future of Generations, a thought came to him: what if it doesn't have one beyond Power of the Primes wave 3 and 4? As sad as he is to say it, it would make a lot of the information we've gotten recently make more sense. Keep reading for his rundown of what we're looking at, and what it might mean.

With the reveal of TakaraTomy's version of Power of The Primes came both disappointment, and word of a new drive to bring the Transformers brand closer together across the global market. Power of The Primes was the first case where this was made a specific talking point, but the recent The Last Knight line showed much the same philosophy, featuring toys unchanged from the Hasbro releases. For better or worse, this trend looks like it's here to stay, and a good sign of that is Japan's Winter Wonderfest. Keep reading to find out more!

The first brand we think of with Transformers is very likely Hasbro. But Hasbro contains multitudes: the combined work, knowledge, & ideas of the most prominent toy companies of the 20th century. And in one way or another over the years, a great many of those brands have touched Transformers and added to it in some way or another. In the first of a series of spotlights on these subdivisions within Hasbro that cover various areas of the toy market, RAC looks at perhaps the most successful and influential brand to contribute to Transformers: Playskool! Keep reading for a brief history of the imprint.

Toy Fair 2018 in New York happens two weeks from now, and you all know what that means: it's time for the speculative listicles! In the first of three such articles running every Friday until Toy Fair, RAC explores the things we're likely to see: things we know are in the near future thanks to an endless stream of leaks from distributors and "Awesome" Inside Sources. Keep reading for the rundown!

It's been a contentious issue over the last couple of Prime Wars installments, and it's only getting more intense. We can see the appeal of stickers to solve budgetary problems, but we can also see the stickers peel - often before we've even bought the toy! In this editorial, RAC goes over the hows and whys of stickers and cites the remarkable consensus growing in a consensus-resistant collector community: Hasbro, Please Stop. Click through for thoughts on this sticky situation.

Wrapping up his Best Of 2017 series, RAC looks back at the things that excited him more as news stories than anything else this past year. A lot of those come down to toys that didn't necessarily make his Best Of list for the year, but did unfold in interesting ways news-wise. Pour yourself a bowl of Trypticon's Titan Master Crunch and keep reading to see the best news of 2017!

2017 was a year. It occupied 12 pages of a traditional calendar, or even more if you had a weekly or even one of those fancy-learnin' word-a-day calendars! And during that year, things relating to the Transformers happened. Some more positive than others, or more fondly looked back on. Not everything was a winner, after all. Thus, I'll memorialize the year that was with some of my best remembered times in Transformers - in no particular order since I'm bad at chronology sometimes as well as weighing priority of a memory over others. I am literally the best at lists.


2017 is over - perhaps mercifully, depending on how your 2017 went. But whatever your year was like, one constant remains: there were some good Transformers figures this year! RAC has compiled a list of his five favorites - and two honorary mentions. Keep reading to see his favorites as he switches from third- to first-person writing!

Happy Holidays from the staff at Tformers.com! We hope you have a great Christmas and have a great time with friends and family! We at Tformers will be celebrating good cheer with food, drink and robots! We hope you will do the same and look forwards to much good Transformers news, reviews and more in the year ahead.

I'm ExVee; my name is Chris. If you read Gizmodo, or know people that do, you probably heard about a photo of a small piece of deco work on the brand new Power of The Primes Jazz, which says in a Cybertronic font "MAGA". It's a font whose development is credited to longtime super-fan Jim Sorenson, and which has been used on Transformers toys here and there for a while now. One notable use was on Titans Return Seaspray where it was used to inscribe the name Alana inside the forearms, referencing Seaspray's love interest from an episode of the G1 cartoon. What you may not know is, I'm the one who took that original photo, with only the best of intentions. But, we all know where that can lead you. Keep reading...

It's that time again! The first Power of the Primes Deluxes are hitting now at certain Target stores, and so it's time to take a look at what exactly we're getting. Short version: Dinobots, Jazz, half of a G1 Powermaster power couple, and Combiners are back. Keep reading for what's in the wave!

Happy Halloween! Today we've dug up the Halloween Horrorcons, the one and only attempt Hasbro ever made to make Halloween-themed Transformers toys. Who were they, what were they, where were they supposed to be available... and why don't you have any? We'll take a look at that after the jump.

TFCon USA's Third Party Panel just finished earlier this afternoon. We can't show you any of the slides that were displayed since the TFCon organizers do not release them to the majority of sites that might be interested in carrying them afterward, but we can sum up the presentation pretty quickly: Lots of things that have already been shown off, and more of the same things everyone is doing or has done already. Few new reveals, and most were only shown as concept art or renders. At least one report from the event noted booing from the audience at the end of the presentation. It seems not to have been a good day for unlicensed products. Keep reading to find out more...


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Toy Fair 2018 Transformers News!



Toy Fair 2018 - Official Images Power of the Primes Transformers Figures #NYTF
Toy Fair 2018 - Official Images Power of the Primes Transformers Figures #NYTF

IDW's Transformers vs. G.I. Joe Series Gets Deluxe Package Edition
IDW's Transformers vs. G.I. Joe Series Gets Deluxe Package Edition

The Devastation Of Online Transformers Video Game Offerings Explained
The Devastation Of Online Transformers Video Game Offerings Explained

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