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Cityneon Holdings Limited and Hasbro Inc. announced today that following years of research and significant development, the Transformers Autobot Alliance interactive exhibition will open its doors in December 2017 in Chong Qing, China’s Shin Kong Place. The collaboration finds one of the most iconic entertainment brands, Transformers, at the center of an interactive walk-through attraction featuring familiar characters from the famed franchise such as Optimus Prime, Bumblebee, and Windblade.

D3+Transformers Racing Unveils New Race Car for 2018 Competition at Petit Le Mans! The brightly colored red, black and white race car with the large Transformers Autobot shield on the nose was impressive at the highly attended press conference at the final race of the IMSA 2017 season. Read on for more info!

It is that time of year again when the annual Transformers Hall of Fame nominees are chosen by you to the Transformers fans! This year we have 12 promising choices lined from different series in for the Favorite Robot Character (Non Movie) Poll. That is where you come in. We need your help in narrowing this down to the top three characters. Those will be sent onto Hasbro. Where they will take a grand tall of votes from many sites with the winner announced at HasCon. Vote now through Saturday at midnight on the Poll after the jump.

Happy July 4th 2017 from everyone here at TFormers.com - wishing all the people of the world a great day in celebration of your freedom and independence.

Carnival Imagination will serve as the venue for the first-ever “Carnival Playtime” event featuring fun activities and games inspired by the MY LITTLE PONY and TRANSFORMERS brands. “Carnival Playtime” will take place on three- and four-day voyages of the Carnival Imagination departing Long Beach July 13 to September 17.

How would you like to hang with Optimus Prime and Bumblebee on the high-seas? Well, soon you will be able to on the “Carnival Playtime” that is a new partnership with Carnival Cruise Lines and Hasbro. Passengers will be able to engage in all sorts of games and characters that are inspired by the Transformers and My Little Pony, on board the cruise ship itself. According to the report on Carnival Cruise Lines. Fans will can get on board the special four-day trip between July 13 to September 17, departing out of Long Beach, California.

From March to May 2017 Optimus Prime, Megatron, Bumblebee and the Rescue Bots will invade the African continent for the first time in Transformers Animatronics at Emperors Palace. Following a massively successful Latin American tour, visitors can look forward to breath-taking sculptures, made from wrecked cars, on display against the scenery of the legendary planet, Cybertron, that will be brought to life through eye-popping performance technology.

With the news already slipping out days ago, we have the official new here from Hasbro about their ‘Power of Primes’ fan vote that formally begins on January 23rd! They have sent us the full details on the polling that will be setup to chose between tree different candidate groups defined as Honor, Chaos, and Order. From which four finalists will be declared, and a final voting round will be held in Feburary to name the winner. Read on for the official details below.

Today Hasbro, announced the “Power of the Primes” fan vote, an upcoming event that will place the fate of Cybertron directly in the hands of Transformers fans around the globe. Beginning on January 23rd, 2017, fans will be able to visit Transformers.com to cast their vote to help determine which character will join the ranks of Optimus Prime, Rodimus Prime and other Cybertronian legends. The fan-voted Prime will be featured in the Transformers Generations toy line and brand’s Prime Wars Trilogy storytelling in 2018.

TFCon Chicago is almost here, and quite a few companies are showing up to have fun! Among the unexpected publishers... are ThreeA, makers of the upcoming Premium Scale G1 Optimus Prime figure. They'll be bringing along a striking print by artist Ashley Wood that is based on the figure. This print will be limited to 45 pieces and they don't mention the price in the press release, so I wouldn't expect it to be cheap. Keep reading to see the image!

Its hard to believe they are not in there already, but what's long overdue has finally happened. The National Toy Hall of Fame have chosen Transformers as one of the finalists for 2016. Competing with quite a few other well known toys, strangely enough even Bubble-Wrap leads the list among other toys such as Rock Em Sock Em Robots, Uno card game, Fisher Price Little People, Nerf, Clue board game, Pinball, Swing, Care Bears, Coloring Book, Dungeons & Dragons. Can Transformers beat the wrap for the win?

Our good friend Joe Moscone has let us know that he's once again working to raise funds for charity from the collection of toys he's built up over the years. Working a decade as PR representative for Hasbro's many toy lines such as Transformers, GI Joe and Star Wars. He's collected enough that he's able to turn his love of toys into something that can help others. Through the joys of toy collecting, you can help too. Read on about how to involved with Joe's cause, The Greg Olsen Foundation, to support hospitals and doctors helping others. 100% of all money raised goes to the cause from the auctions they have running now through June 13th! Read on for the details from, Joe.

Optimus Prime Wants Your Votes! We just got the official word that the Transformers Hall of Fame voting will go live today at 2:30pm Eastern Time! Fans will be able to vote for their favorite choices on the Transformers Facebook page today. Transformers fans have a chance to vote on their choices for the newest inductees to the Hall of Fame including: Favorite Transformers Character, Favorite Real World Musical Act, and Favorite Underrated Transformers Character. Voting begins 2:30 PM EST today - Click Here - VOTE NOW!

Hello! Big news regarding the Official Transformers Collectors’ Convention taking place at the Galt House in Louisville, Ky April 7-10 . BotCon General Admission Walkin’s can now order a General Admission package online so they have their Saturday ticket and access to Judd Nelson in advance! Check out the fulle details and photos that you can read about after the jump.

Fans will have two opportunities to hear what’s in store for the future of the AUTOBOTS and DECEPTICONS on Thursday, July 9 during Comic-Con International in San Diego. At 11:00 a.m., TRANSFORMERS devotees can attend the TRANSFORMERS GENERATIONS: MORE THAN MEETS THE EYE panel to get a sneak peek at the upcoming TRANSFORMERS GENERATIONS COMBINER WARS action figures and a Q&A with the Hasbro brand team as well as members from the IDW and Activision teams.

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