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We've learned from Variety today of a suit that was filed by Hasbro against DC Comics over the use of Bumblebee. Hasbro is accusing DC of trademark infringement based on at least one toy in the DC Super Hero Girls line of the DC hero character Bumblebee. Hasbro succeeded in late 2015 in registering a trademark on the name Bumblebee in the by now familiar field of toy action figures, vehicles, and robots convertible into other forms. The suit claims the possibility of causing brand confusion and/or being deceptive to consumers, as is fairly standard in this type of proceeding. Read on for more info!


The keen-eyed trademark watches at Transformers@The Moon have reported on Hasbro's latest Transformers trademark: Cybertronics. What does it mean and what is it for? We won't know for a while, most likely, but it's a toy-related trademark. Could be the tagline for a new action-feature, could be a subline of some sort... or it could even be the subtitle of the animated series to follow Robots In Disguise. All we can tell you for sure is that, had it been registered 10 or so years ago, it would've been spelled with an X. Keep reading for info on the trademark!

Artist Aaron Archer, former Hasbro toy designer and head of the Transformers brand, has posted to Instagram that he was recently present to celebrate the retirement of TakaraTomy's Hideaki Yoke. Yoke has been one of the guiding forces behind the Transformers brand since its inception, whose work goes as far back as Diaclone and Microman. Keep reading for more info on this key figure in Transformers!

THE TRANSFORMERS -THE MOVIE 30th ANNIVERSARY EDITION Featuring All-Star Voice Cast of Peter Cullen, Eric Idle, Judd Nelson, Leonard Nimoy, Robert Stack, Frank Welker and Orson Welles as UNICRON Renowned Classic Animated Movie Adventure Remastered FROM A BRAND-NEW 4K TRANSFER OF ORIGINAL FILM ELEMENTS and Debuts for the First Time on Blu-ray™! Collectible LIMITED EDITION 30th Anniversary Steelbook,Special Two-Disc Blu-ray™ and DVD Arrive in Stores Everywhere September 13, 2016 From Shout! Factory

Just out of SDCC 2016 is the IDW & Hasbro revolution panel that gives us an overview of what's coming in the epic project that combines the universes of Transformers, GI Joe, ROM, Micronauts, and MASK. Read on about the expansive story where many characters converge and expand.

The Hollywood Reporter has posted a story on the Hasbro Cinematic Universe writer's room, which will be getting underway shortly! It's headed, once again, by Akiva Goldsman (Batman & Robin, Batman Forever, The Da Vinci Code) with such noteworthy authors as Michael Chabon (The Amazing Adventures of Kavalier and Clay) and Bryan K. Vaughan (Runaways, Saga). Keep reading for the full roster!

Seen previously as a grey prototype at a hobby show in Hong Kong, tonight we have a quick pair of full color images for Ultra Magnus from the Ultimetal line. You might remember the Ultimetal Optimus Prime, a large scale figure with removable armor parts to show detailed internal structures, and which by itself cost in the neighborhood of $1000. Ultra Magnus of course adds full Magnus armor on top of a recolor of that Optimus body, making a very impressive piece, but one whose potential price tag is staggering to even think about! Keep reading to see the new photos.

The Spacebridge is this week offering up perhaps the greatest piece of memorabilia connected to the original Transformers cartoon. Having been in their possession for years, they now have at auction a complete collection of the production storyboards from Transformers The Movie, laying out every shot, and even featuring many deleted scenes. From a starting price just under $100, within its first few hours it has already passed the $1000 mark, and is sure to keep climbing. Keep reading to see the mirrored example images, and get a link to the auction if you want to try and own this yourself!

ASM has posted photos from Soap Studio at Toy Fair this weekend, giving us a first look at the G1 cartoon inspired vinyl figures of Optimus Prime, Bumblebee, and Spike Witwicky. Uncolored prototypes of these were shown some while back, with these new samples featuring simple, bright coloring that evokes the cartoon. The tags on the display indicate these are expected to be available in March. We've mirrored one of the photos for your convenience, so click through to check that out and get a link to the full gallery at ASM!

Toys Alliance has posted a new image to their Facebook page announcing Mega Action Series MAS-01 Optimus Prime! A large, non-transforming figure, this Optimus Prime is articulated and will feature light-up features. An image is available giving a brief glimpse of the grayscale prototype, but a really great look at an illustration by the artist of the IDW book formerly known as Robots In Disguise, Andrew Griffith! Keep reading to see.

Currently in Japan, Comic Market (Comiket) 89 has just wrapped up. Among the many fan produced items for all sorts of properties being sold at the event was a Transformers artbook, called More Than Just A Geek Spark. Masabon1980 obtained a copy of this book and has shared many images from it on his Photobucket account. We've mirrored a few lower resolution copies of the images, but there's lots more to see, so keep reading for the previews and a link back to the originals, plus some info about a few of the artists represented in this book!

From Toy Soul 2015 in Hong Kong, 52Toys has shared a couple photos of a color display of Heroes of Steel Optimus Prime, one of the growing number of licensed, non-transforming figures cropping up these days. At last report the figure was due for release early in 2016, and while it will be pricey, earlier colored prototype shots show that it has some moves to back up the price tag. Click through to see the new photos!

Known to Transformers fans for figures based on the designs of Dark of The Moon, high end figure maker 3A has posted an update to their blog entitled "More Than Meets The Eye" showing just an Autobot insignia and the text "Generation 1" with a date of 2016. This may be welcome news for fans looking for more possible avenues for figures of this type beyond things like Hot Toys, though it remains to be seen exactly what style these theoretical G1 3A figures may take.

If you're a fan of classic G1 box art, you might want to have a look at Hobby Lobby. Right now they're carrying a large print featuring cropped versions of several of the battle scenes as originally found on the backs of G1 packaging. While perhaps not quite as enticing as a large print of a specific scene, at the reported price of $20 for a canvas print in the 24 inch range, enthusiasts for this particular art will likely still be interested. Also seen was a smaller Bumblebee cutout for $11. We've got pictures, so click through and check it out!

After a surprisingly long wait since its official announcement over the summer, Platinum Edition Trypticon is finally in stock on the US Amazon site. Coming in at just under $164 at the time of this writing (and thus more than qualifying for free shipping) this beats out some of the early estimated that had Trypticon hitting $200 or more, and may make this a good alternative to putting together a nice vintage copy. The listing link is below, so keep reading!

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