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The closure of ToysRUs provokes a lot of emotions - sadness, frustration at the circumstances, and in some a misguided sense of satisfaction stemming from their latter-day pricing habits. But at some point in our lives a great many of us were ToysRUs Kids. And so longtime Transformers fan and ASMzine proprietor Phil Zeman has created the site I Didn't Want to Grow Up, which is accepting submissions of your stories and reminiscences of visiting what was once the premiere source of action figures for children and collectors. Click through for a link!

Following their line of highly detailed Transformers movie toys. Jada Metals have revealed at Toy Fair 2018 they have obtained the licsense to to Transformers Generation 1 toys as well. Read on for details on a new Optimus Prime Truck and their new micro series.

Toys Alliance has shared out some new photos of their MAS-02 Megatron figure on Facebook. The licensed, highly detailed, non-transforming Megatron figure is the followup to MAS-01 Optimus Prime (imagine that) and is shown in a few poses, but these photos seem more about showing off the finished look of the figure. The post also advises that due to manufacturing delays, the release window for the figure is now projected around the start of March 2018. You can check out the new photos below!

Pop Culture Shock Collectibles is pleased to announce we have now secured a licensing agreement with Hasbro Inc. We are excited about the opportunity to team with Hasbro in creating collectibles based on characters from properties like TRANSFORMERS, DUNGEONS & DRAGONS, MAGIC: THE GATHERING, G.I. JOE and MY LITTLE PONY to name a few. Stay tuned for further details!

We've learned from Variety today of a suit that was filed by Hasbro against DC Comics over the use of Bumblebee. Hasbro is accusing DC of trademark infringement based on at least one toy in the DC Super Hero Girls line of the DC hero character Bumblebee. Hasbro succeeded in late 2015 in registering a trademark on the name Bumblebee in the by now familiar field of toy action figures, vehicles, and robots convertible into other forms. The suit claims the possibility of causing brand confusion and/or being deceptive to consumers, as is fairly standard in this type of proceeding. Read on for more info!

The keen-eyed trademark watches at Transformers@The Moon have reported on Hasbro's latest Transformers trademark: Cybertronics. What does it mean and what is it for? We won't know for a while, most likely, but it's a toy-related trademark. Could be the tagline for a new action-feature, could be a subline of some sort... or it could even be the subtitle of the animated series to follow Robots In Disguise. All we can tell you for sure is that, had it been registered 10 or so years ago, it would've been spelled with an X. Keep reading for info on the trademark!

Artist Aaron Archer, former Hasbro toy designer and head of the Transformers brand, has posted to Instagram that he was recently present to celebrate the retirement of TakaraTomy's Hideaki Yoke. Yoke has been one of the guiding forces behind the Transformers brand since its inception, whose work goes as far back as Diaclone and Microman. Keep reading for more info on this key figure in Transformers!

THE TRANSFORMERS -THE MOVIE 30th ANNIVERSARY EDITION Featuring All-Star Voice Cast of Peter Cullen, Eric Idle, Judd Nelson, Leonard Nimoy, Robert Stack, Frank Welker and Orson Welles as UNICRON Renowned Classic Animated Movie Adventure Remastered FROM A BRAND-NEW 4K TRANSFER OF ORIGINAL FILM ELEMENTS and Debuts for the First Time on Blu-ray™! Collectible LIMITED EDITION 30th Anniversary Steelbook,Special Two-Disc Blu-ray™ and DVD Arrive in Stores Everywhere September 13, 2016 From Shout! Factory

Just out of SDCC 2016 is the IDW & Hasbro revolution panel that gives us an overview of what's coming in the epic project that combines the universes of Transformers, GI Joe, ROM, Micronauts, and MASK. Read on about the expansive story where many characters converge and expand.

The Hollywood Reporter has posted a story on the Hasbro Cinematic Universe writer's room, which will be getting underway shortly! It's headed, once again, by Akiva Goldsman (Batman & Robin, Batman Forever, The Da Vinci Code) with such noteworthy authors as Michael Chabon (The Amazing Adventures of Kavalier and Clay) and Bryan K. Vaughan (Runaways, Saga). Keep reading for the full roster!

Seen previously as a grey prototype at a hobby show in Hong Kong, tonight we have a quick pair of full color images for Ultra Magnus from the Ultimetal line. You might remember the Ultimetal Optimus Prime, a large scale figure with removable armor parts to show detailed internal structures, and which by itself cost in the neighborhood of $1000. Ultra Magnus of course adds full Magnus armor on top of a recolor of that Optimus body, making a very impressive piece, but one whose potential price tag is staggering to even think about! Keep reading to see the new photos.

The Spacebridge is this week offering up perhaps the greatest piece of memorabilia connected to the original Transformers cartoon. Having been in their possession for years, they now have at auction a complete collection of the production storyboards from Transformers The Movie, laying out every shot, and even featuring many deleted scenes. From a starting price just under $100, within its first few hours it has already passed the $1000 mark, and is sure to keep climbing. Keep reading to see the mirrored example images, and get a link to the auction if you want to try and own this yourself!

ASM has posted photos from Soap Studio at Toy Fair this weekend, giving us a first look at the G1 cartoon inspired vinyl figures of Optimus Prime, Bumblebee, and Spike Witwicky. Uncolored prototypes of these were shown some while back, with these new samples featuring simple, bright coloring that evokes the cartoon. The tags on the display indicate these are expected to be available in March. We've mirrored one of the photos for your convenience, so click through to check that out and get a link to the full gallery at ASM!

Toys Alliance has posted a new image to their Facebook page announcing Mega Action Series MAS-01 Optimus Prime! A large, non-transforming figure, this Optimus Prime is articulated and will feature light-up features. An image is available giving a brief glimpse of the grayscale prototype, but a really great look at an illustration by the artist of the IDW book formerly known as Robots In Disguise, Andrew Griffith! Keep reading to see.

Currently in Japan, Comic Market (Comiket) 89 has just wrapped up. Among the many fan produced items for all sorts of properties being sold at the event was a Transformers artbook, called More Than Just A Geek Spark. Masabon1980 obtained a copy of this book and has shared many images from it on his Photobucket account. We've mirrored a few lower resolution copies of the images, but there's lots more to see, so keep reading for the previews and a link back to the originals, plus some info about a few of the artists represented in this book!

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Toy Fair 2018 Transformers News!

Transformers Studio Series Deluxe & Voyager Figures Making Early Appearances At KS & WA Stores
Transformers Studio Series Deluxe & Voyager Figures Making Early Appearances At KS & WA Stores

Transformers: Lost Light #16 Full Preview - Cyberutopia!
Transformers: Lost Light #16 Full Preview - Cyberutopia!

Various Transformers Video Game Titles No Longer Available For Digital Purchase Via Steam And PSN
Various Transformers Video Game Titles No Longer Available For Digital Purchase Via Steam And PSN


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