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"ROBOT! CAR! ROBOT! CAR! ROBOT!" Hasbro has posted a new 15-second TV spot to their YouTube channel showing off Kre-O Battle Changers! In the spot, Grimlock is extremely excited about the idea of fully-transforming brick Transformers - which, let's be honest, is what Kre-O should've been from the outset. Keep reading to see the ad!

Japanese retailer Red Mercury has added a number of product pages for imported Hasbro products. Besides wave 1 Combiner Wars and RID figures, they've offered up some surprise Kre-O listings. Besides the transforming Battlechangers seen in promo materials in 2014, we've got package pictures of Custom Kreons and construction sets based on the new RID series designs. With dwindling retailer support it's unclear how available these will be in North America, unfortunately. But Kre-O seems to keep pushing on, so there may still be a chance! Click through to see all the pictures!

Thanks to Hobbybase who have posted an image of the 2015 Transformers KREO figures that we saw last October at the New York Comic Con. Get a look at what should be hitting stores soon including the Customs Steel Jaw, Grimlock, Bumblebee and Optimus Prime along with Sideswipe Roadway Rundown, Strongarm Capture Cruiser, Bumblebee Disc Demolisher, Optimus Prime and Underbite Jetpack Takedown.

The official Transformers Facebook page has updated with official looks at the first wave of Kreon Warriors. This assortment features Optimus, Bumblebee, Megatron, Starscream and Shockwave in various "costumes", themed as ninjas, gladiators, soldiers, pirates and more. Each figure has deco elements implying vehicle attributes with some connection to their setting, like military Shockwave having main battle tank details or "Wiseguy Bumblebee" looking vaguely like a 40's gangster car. Click through to check out the images of the whole opening lineup!

Jacquelyn Orenza has posted more images to Facebook, this time of the new third wave of the Custom Kreon assortment. This wave focuses on the Age of Extinction Dinobots and their knightly status, and features a variety of weapons, helmets and other accessories that look like they'd have been right at home in the Dungeons & Dragons Kre-O line. Keep reading to see!

Facebook user Jacquelyn "Quelynn" Orenza has posted photos of the new Kre-O Battle Changers! Optimus Prime, Starscream, Bumblebee, and Grimlock are Kre-O mini-kits that transform without needing to be reassembled - finally! This is pretty much what what a Transformers brick set should always have been. And each set even comes with a matching Kreon - keep reading to see!

Continuing in to 2015 is Transformers Kre-O! Next year's product line will feature new building models that transform without disassembly, as well as more products focusing on the always popular Kreon character minifigures. We've got a gallery of photos from the Hasbro fan media event press kit and a full rundown of everything Kre-O has coming as we head in to 2015. Click through to check it out!

Thanks to the official Transformers facebook page. We have a reminder for all Canada fan. Stop by Toys"R"Us Canada locations on this Saturday, September 27th to pick up a free make-and-take exclusive KRE-O Elite Transformers Optimus Prime figure set!

It's taken a while and we've had some interesting side-trips - wouldn't give up Kreons for the world - but we're finally getting the Transformers building product we all dreamed of: buildable brick Transformers that change modes without having to be rebuilt. Keep reading for the first promotional images of the upcoming Kre-O Battle Changers!

The Hobbybase has reported via Facebook that the series 2 2014 Microchanger assortment has updated packaging that no longer includes the individual codes that so far have been able to be used to quickly and accurately identify the contained minifigures prior to purchase. Hobbybase has advised that sets they sell will be opened to ensure full assortments, but in normal retail situations, it appears you're now on your own!

The Taiwanese Facebook page for Kre-O has posted images of an upcoming bagged set, Elite Optimus Prime. This 43-piece set allows you to couple a Kreon body and head with longer, more articulated limbs. The proportions are a touch wonky, but the Kreon's gigantic, childlike melon of a head balances things out nicely. It also comes with a 3mm-compatible version of Prime's Ion Blaster, which should go nicely with your Big Lots Legends Prime. Click through for photos!

Thanks to our pal Ender who was able to score one of Kre-o Dinobot Ride sets Toys R us is giving out tomorrow. Get a first look at the Toys R Us Exclusive Transformers Age of Extinction Figures with Kreon Optimus Prime and Grimlock in the gallery for the full preview now.

Party like it’s 1984 with this “Yearbook” edition of 30 of your favorite AUTOBOT and DECEPTICON KREONS, all in unique G1 and G2 decos!

Thanks to Hasbro who have released new images of the SDCC 2014 Transformers Kreon Class of 1984 G1 Collection exclusive figures. We have a first look at the third of the San Diego Comic-Con Transformers exclusives. Get a look at this pack of 30 figures. The set features an array of Autobots and Decepticons as well as add-on accessories from the 80s like a boom box and copy of TFTM soundtrack. The set will be offered at $59.99 USD at SDCC 2014 with a limited number being offered on Hasbro Toy Shop after the show.

The parade of press kit images continues! Now we're bringing you the Kre-O, Kreon, and Hero Masher Jetfire images distributed in the press materials following today's Hasbro Brand Panel at Botcon. This is just the start of a large quantity of new product images, so keep watching right here and stay with us for the rest of the weekend for more Botcon coverage!

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