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Toys R Us Moves Forward With Bankruptcy, But The End Isn't Here Yet
ExVee - Monday, September 18, 2017


Two weeks ago we brought you news of Toys R Us looking at options to address debts coming due at the start of the new year. Today we have a followup, as Bloomberg reports the retailer is planning to file for Chapter 11 bankruptcy protection. This sounds alarming, but is not an automatic death sentence, and this act could allow the toy store to continue operations for several years - ideally enough to get out from under its debts. Reportedly some suppliers had pre-emptively reduced shipments to Toys R Us, but at last word, Hasbro was maintaining normal business, so Transformers availability should continue as usual for the time being. Click through for a link to the original article.


Toys ‘R’ Us Plans Bankruptcy Filing Amid Debt Struggle

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More Transformers BLOG News
We're excited to launch a new feature this week, called "Why, Transformers?" - or "WhyTF?" for catchier branding purposes. This new video series features Eric Crownover (aka EricCrowbar) joining Chris (aka ExVee) to discuss a question each week around a topic of interest. For the first episode, Chris and Eric talk about why we believe there were once going to be as many as four Titans Return box sets, and why we ultimately only got two - even though those two that came out look to have performed significantly better than the Combiner Wars sets. Click through to watch the episode right now!
While this is not a matter specifically relevant to Transformers, the future of one of the major toy retailers will undoubtedly have echos in our neck of the woods. CNBC is reporting that Toys R Us has engaged legal counsel to help find a solution to help address its current debt load, said to be around $400 million. Bankruptcy protection is noted among the options that are possible in this scenario, though no course of action has been decided so far. Find out more below!


Via ICv2, we've learned that IDW, publisher of Transformers comics, among a wide range of licensed Hasbro properties, is reporting a loss of $1.8 million, which is being described as a serious drop from the same time last year where the end of quarter showed a profit level of $81,000. From the article, no specific area seems to be put under scrutiny for leading to the current outcome, with many factors of circumstance cited as potential contributors. For our particular corner of IDW, we probably wouldn't expect to see major shakeups in the Hasbro-verse just yet, but a continued decline might lead to re-examining the current directions in various areas.
As a person with no conventional artistic skills, one of the ways I like to express myself from time to time is by digitally recoloring photos of toys to be other things - Photoshopping! What-If Wednesday is a new occasional feature where I'll share my "what if?" recolors, either inspired by my own ideas, or sometimes from other source media. Our first What-If Wednesday takes on the Headmaster Bludgeon concept seen in the Magna Convoy comic this week, which we get only a limited view of. How might it look and work as a toy? Keep reading and find out!
Earlier this week, Vanderbilt University published an article summarizing the results of a research project undertaken recently. The researchers were studying facial recognition, specifically the ability of people to recognize someone else's face. Challenging the common conclusion that capability in this is based on gender, the researchers brought in some special tools: Transformers. The essential theory being that the childhood associations of facial feature and structure - such as one might get from their toys - inform processing in later life. Find out more below!











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