Hasbro Press Release for OTFCC 2004

ADVISORY/Hasbro Celebrates 20 Years of the TRANSFORMERS Brand at the Official TRANSFORMERS Collectors' Convention in Chicago

--(BUSINESS WIRE)--

Convention expected to draw thousands of fans from around the world

WHAT:

Thousands of TRANSFORMERS fans from all over the world will converge on the Chicago area on July 31 and August 1 to celebrate the 20th anniversary of the original ROBOTS IN DISGUISE at the Official Transformers Collectors' Convention. The event is co-sponsored by Hasbro, Inc. (NYSE: HAS), marketers of the TRANSFORMERS brand, and organized by 3H Productions, Inc.

Convention activities include: fan art display room and contest/auction; dealer tables featuring hundreds of vintage and current TRANSFORMERS merchandise for sale; a panel and presentation of the latest TRANSFORMERS products by Hasbro; panels with special celebrity guests from the toy, comic book, and television industries, including voice actors from every TRANSFORMERS animated series aired in the U.S; and a live-action script reading featuring voice actor guests and two lucky convention attendees.

Information about the Official Transformers Collectors' Convention can be found at www.otfcc.com.

WHEN:

Saturday, July 31 from 9 a.m. to 6 p.m. Sunday, August 1 from 9 a.m. to 5 p.m.

WHERE:

Donald E. Stephens Convention Center 5555 N. River Road Rosemont, IL 60018

WHY:

In 1984, the TRANSFORMERS brand took the world by storm with its compelling saga of the ROBOTS IN DISGUISE, and quickly became a childhood rite of passage with a tremendously successful toy line from Hasbro and Takara, comic book series, television program and animated feature film. Twenty years later, a new generation of kids has discovered the excitement of the TRANSFORMERS brand and the legendary characters, such as OPTIMUS PRIME and MEGATRON, which truly are "more than meets the eye."