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Generation 1
Hasbro Buys Sunbow Media Licenses of Brands
bwbm - Wednesday, May 14, 2008

Hasbro, Inc. announced today that they have purchased over 1,000 episodes of classic programming featuring some of the most established brands, including G.I. Joe and Transformers.

These properties were produced by Sunbow back in the day and were most presently owned by TV-Loonland.

"As we deliver new immersive entertainment experiences to audiences worldwide, it was extremely important that we had the rights to fully control the usage of our intellectual properties," said Brian Goldner, Hasbro’s Chief Operating Officer.

Read the full press release.

last 10 shown - scroll to view more   TFormers Member Comments
Beast Megatron
9:24 pm

This is fantastic news for fans. Hasbro now has control over the various Japanese G1 series. Here's hoping to a Headmasters DVD box set in the states! 
Lord Madhammer
9:06 pm

Only if they were produced by Sunbow. 
Not Letting The Acronym Go
9:01 pm

Soooo... American release of the Japanese shows? 
Lord Madhammer
8:16 pm

This is as it should be. Hasbro not owning the rights to Transformers is like Michael Jackson owning the Beatles' catalog. 
7:56 pm

This is good. Hasbro is already going to be making cartoon based G.I. Joe boxed sets, which will include DVDs. Isn't Hasbro's 25th anniversary G1 Prime going to come with a DVD MTMTE? G.I. Joe will be perfect to market with the new movie next summer. The old cartoon will be a nice refu... read more 
6:46 pm

Any one else thinking 25th anniversary?  
4:52 pm

Hopefully this means I'll finally be able to enjoy G1 without enduring the Rhino with the catapult and all the other retarded sh*t those DVD's make you sit through. 
4:30 pm

this couldn't be better timed, I missed the original rhino dvds due to being a poor college kid, but now that I have a real job I decided to buy them up. I got season 1 and 2 part 1 last week. I swear hasbro must have just been sitting on this for the last few weeks just to screw with me. 
3:46 pm

I'm almost willing to bed that this is so Hasbro can package the original cartoon episodes with the Universe/Classics 2.0 figures and 25th GI-Joe figures, having the episodes highlight the character they come with. 
3:38 pm

FYI, has The G1 Toons up for legal viewing. But even Michael will tell you: 
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