Just in are new official images of the Transformers Universe 25th Anniversary Optimus Prime action figure. Get a look at the beefed up Generation 1 figure reissued for the 1/4 mark with accessory Autobot Shield / voice box with the voice of Peter Cullen himself, DVD pack-in and sweet gatefold packaging. Check out all the images now in the gallery.

For million of years, the only constant in the lived of the citizens of Cybertron has been change. Millions of years of war have left much of the once beautiful machine world a jumbled chaos of shattered metal and melted slag. Throughout it all, only one robot stands like a bulwark against which the tide of chaos breaks, and washes back. Optimus Prime is the greatest commander of the Autobots and the symbol of the best they have to offer - honor, compassion, justice. He is the ultimate warriors against the evil of Megatron, and the best hope Cybertron has of ever achieving peace.

He emerged like a savior from the darkest time of the war; an unknown, chosen to lead, and ganted the power and wisdom of every leader that had come before. Those before the war he been a simple archivist, the power of the Autobot Matrix of Leadership Transfigured him. He became a warrior powerful enough to oppose even the unstoppable Megatron. Motivated by the love of peace and honor he had learned in his study of the history of his world. If there is a victory to be won. It is Optimus Prime who will lead the Autobots to it.