Transformers 4: Age of Extinction - Transformers Sponsor 2014 Toy Fair: Optimus Prime to Welcome Visitors
By BaCon on Tuesday, January 14, 2014
Thanks to Industry Blog, Toy News, who have posted news that a replica Optimus Prime truck will be on hand to welcome visitors at the UK Toy Fair in Olympia. With 2014 set to be a big year for the Transformers brand’s 30th anniversary, it is also the year Transformers: Age of Extinction movie from Paramount Pictures is released. Hasbro's Transformers is said to include extensive branding that will "Take Over" the Toy Fair event. Read more below.
Replica Optimus Prime truck to welcome visitors, while extensive branding is planned at Olympia.
2014 is set to be a big year for the Transformers brand. Not only is it the brand’s 30th anniversary, but the highly anticipated Transformers: Age of Extinction movie from Paramount Pictures is released in the summer and Hasbro is launching an innovative Transformers product range in support.
To kick-start this blockbuster year, Transformers will be sponsoring the 2014 Toy Fair at Olympia.
The replica Optimus Prime truck will be keeping a watchful eye over the attendees at the main entrance and guests will be able to have their photo taken in the cabin.
Extensive Transformers branding will also be present at the entrance of Olympia as well as on the internal doors, stairs, walls, selected floor spaces and goody bags. The first film trilogy will also be playing on the Hasbro stand.
While the details of the new toy range are currently under wraps, Hasbro has revealed that it will be launching an extensive range of products in its toy and action figure line inspired by the film. There will also be a wide range of licensed products available.
The Hasbro stand number is 620 (Gallery). Tours will be taking place every day throughout Toy Fair on the hour, every hour, from 10am-4pm (excluding noon).
Get the scoop on all the Transformers updates as they happen right here at Tformers.com. The best resource for all your Transformers news and reviews every day.
Calibre Toys have updated their Transformers 4 Age of Extinction product page with audio clips for their Optimus Prime and Bumblebee Talking Coin Banks. The fans will recognize the voice of Optimus Prime as none other than Peter Cullen. What's a bit of a surprise is we hear the voice of Bumblebee that sounds to be played by the same Transformers Beast Hunters Prime actor, Will Friedle. Give them a listen now at calibretoys.com
Michael Bay will be getting a taste of his own medicine when the L.A. satire company 30 Minute Musicals takes on Michael Bay's summer blockbuster with "Trans4mers." The show that has just opened at the Hudson Backstage Theatre serves up a bevy of song and dance based on the movies fans both love and hate. The show features actors playing up the human and robot characters as well as the director of the three moves. Watch a clip from the show below.
This week on Radio Free Cybertron: MP-21 Bumblebee prototype revealed, thoughts around the new Transformers Age of Extinction teaser, Botcon 2014 Cannonball opinions, Q&A with Rob Springer, Comic News from Aimee Morgan, plus lots of inappropriate statements from Exvee and HeyMickey!
Thanks again to TheAgabyss who has posted an update on the many Takara Tomy Transformers: Lost Age releases we saw images of yesterday. The fans in Japan will be getting a lot of remakes to go with their Transformers Age of Extinction figures line. We now have more details from Twitter that breaks down the product number and figure name along with some notes that we've gathered to better describe what's what. Also, the update lets us know the bulk of the toys will be released on May 17 and June 21, 2014. Not May 3rd as originally posted.
The official Transformers facebook page have posted the official images we first saw at Toy Fair. Following the new Treaster Trailer #2, it seems proper to give another look at the Transformers Age of Extinction characters toys. See the official images of the voyager scale figures from the Transformers: Age of Extinction Generations line including Galvatron, Evasion Mode Optimus Prime, Hound and Grimlock that will be available in May 2014.