Transformers 4 - Hasbro Reveal Plans to Reinvent Brand with New Characters and More
Jack - Tuesday, September 11, 2012
Thanks to Hasbro who have posted a webcast on the UBS Best Of Americas 2012 Conference where Hasbro's Brian Goldner; President and Chief Executive Officer and Deborah Thomas presented their plans for the coming 2013 and beyond. Not least of which was a little bit of priming for the Transformers 4 movie as well all the other the brand related entertainment initiatives they have planned. Check out the details and highlights below:
UBS Best Of Americas 2012 Conference Details
A video was presented covering Hasbro brands and the The Hub network
Plans to expand into entertainment began in 2000 with Movies, TV, Games and licensing lead by the Transformers franchise.
Transformers 4 was announced for a movie release in 2014.
Toy sales were weak on DOTM due to same characters in all three movies.
Transformers 4 movie will have a new line up and story to go with them.
Transformers is trying to appeal to children as well with Rescue Bots show and toys.
Goldner mentions the decline in toys sales after three movies is common and again cites Hasbro's vision to reinvent the brand for Transformers 4.
Get the scoop on all the Transformers updates as they happen right here at Tformers.com. The best resource for all your Transformers news and reviews every day.
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A domestic release of DOTM Leader Sized Prime and a DOTM Leader Sized Megatron would have sold well. Instead we only recieved a DOTM Leader Sentinal and Ironhide. Sentinel can't even stand on his own two feet and I really like the Ironhide, but no Megatron update? Not even going to mention th... read more
Let's see, toys we had for DotM: Lots more BB, a couple Primes, another Ratchet & Ironhide, another SS, & tons of non movie characters. Missing: a new Soundwave, no Dino/Mirage, no Que/Wheeljack, no Leadfoot (all of whom were in the movie and never represented with similar molds) ... Why... read more
It wasn't the same characters that was the problem with DOTM, it was the quality, and shrinkage that caused it, not to mention the butt load of Bumblebee's they made that no one wants, plus the Kreo junk. Definitely give me new characters, and the good deluxe size at the DOTM price point
Hopefully BB is absent from the 4th movie since the previous human characters will be gone.
Prime, The Movie.
Good news: Looks like TF: Prime will live on thru 2013 Bad news: Ouija? As a movie? Seriously?? Altered for perceived accuracy
TakaraTomy has posted new images of their Metal Collection (AKA MetaColle) figures of Transformers: Dark Of The Moon Optimus Prime and Bumblebee! Due out at the end of March, these diecast metal figures are small but only run 1,080 Yen each. (The size is more more pronounced when you realize the average height for a Japanese man is five feet, seven inches and the odds are against that hand being terribly big.) Keep reading to have a look!
TakaraTomy has released a second, commercial for their Transformers: Movie THE BEST Series toyline! It features some of the same stop-motion animation from the first, longer TV spot... but isn't Japanese toy commercial stop-motion animation always worth a second look? Answer: yes. Yes, it is. Keep reading to see the video mirrored here!
Just in from Taobao seller zairj2010, We have a packaged image of a "Movie The Best" MB04 Shockwave from Takara Tomy.
This is one of the four figures that are said to be reissued in the Japan starting in Feburary 4th. Read on to see the images below.
This week on Radio Free Cybertron: It's our big year end episode! We recap 2016 in terms of toys, media, events and major announcements. We also review our 2016 predictions from the beginning of the year. What were the biggest news items of the year? What were our favorite toys? Find out in this ginormous episode of Radio Free Cybertron, featuring a special Being Awesome segment from Rob Springer!