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Age of Extinction
Transformers 4 - Hasbro Reveal Plans to Reinvent Brand with New Characters and More

By Jack on Tuesday, September 11, 2012

Thanks to Hasbro who have posted a webcast on the UBS Best Of Americas 2012 Conference where Hasbro's Brian Goldner; President and Chief Executive Officer and Deborah Thomas presented their plans for the coming 2013 and beyond. Not least of which was a little bit of priming for the Transformers 4 movie as well all the other the brand related entertainment initiatives they have planned. Check out the details and highlights below:

UBS Best Of Americas 2012 Conference Details
  • A video was presented covering Hasbro brands and the The Hub network

  • Plans to expand into entertainment began in 2000 with Movies, TV, Games and licensing lead by the Transformers franchise.

  • Transformers 4 was announced for a movie release in 2014.

  • Toy sales were weak on DOTM due to same characters in all three movies.

  • Transformers 4 movie will have a new line up and story to go with them.

  • Transformers is trying to appeal to children as well with Rescue Bots show and toys.

  • Goldner mentions the decline in toys sales after three movies is common and again cites Hasbro's vision to reinvent the brand for Transformers 4.

Stay tuned to Tformers.com for more details as they are made available. Your best resource for all the Transformers news and community every day.

Transformers Poll
How do you like Hasbro using all new characters for the Transformers 4 movie?
5 - Great
3 - Okay
1 - Terrible
0 - Do Not Care

   Votes: 839  -  Poll Results

Facebook Social Comments

last 10 shown - scroll to view more   TFormers Member Comments
2:05 pm

A domestic release of DOTM Leader Sized Prime and a DOTM Leader Sized Megatron would have sold well. Instead we only recieved a DOTM Leader Sentinal and Ironhide. Sentinel can't even stand on his own two feet and I really like the Ironhide, but no Megatron update? Not even going to mention th... read more 
1:42 am

Let's see, toys we had for DotM: Lots more BB, a couple Primes, another Ratchet & Ironhide, another SS, & tons of non movie characters. Missing: a new Soundwave, no Dino/Mirage, no Que/Wheeljack, no Leadfoot (all of whom were in the movie and never represented with similar molds) ... Why... read more 
12:53 am

It wasn't the same characters that was the problem with DOTM, it was the quality, and shrinkage that caused it, not to mention the butt load of Bumblebee's they made that no one wants, plus the Kreo junk. Definitely give me new characters, and the good deluxe size at the DOTM price point 
11:12 pm

Hopefully BB is absent from the 4th movie since the previous human characters will be gone. 
10:37 pm

Prime, The Movie. 
9:25 pm

Good news: Looks like TF: Prime will live on thru 2013 Bad news: Ouija? As a movie? Seriously?? Altered for perceived accuracy  
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