Ultimate Transformers News Source for Combiner Wars, Robots in Disguise, Age of Extinction, G1, Generations, Third Party, Reviews, Comics, Games, & More!
TFormers Transformers News and Reviews

facebook twitter Google+ youtube podcast rss
Age of Extinction
Transformers 4 - Hasbro Reveal Plans to Reinvent Brand with New Characters and More

By Jack on Tuesday, September 11, 2012



Thanks to Hasbro who have posted a webcast on the UBS Best Of Americas 2012 Conference where Hasbro's Brian Goldner; President and Chief Executive Officer and Deborah Thomas presented their plans for the coming 2013 and beyond. Not least of which was a little bit of priming for the Transformers 4 movie as well all the other the brand related entertainment initiatives they have planned. Check out the details and highlights below:

UBS Best Of Americas 2012 Conference Details
  • A video was presented covering Hasbro brands and the The Hub network

  • Plans to expand into entertainment began in 2000 with Movies, TV, Games and licensing lead by the Transformers franchise.

  • Transformers 4 was announced for a movie release in 2014.

  • Toy sales were weak on DOTM due to same characters in all three movies.

  • Transformers 4 movie will have a new line up and story to go with them.

  • Transformers is trying to appeal to children as well with Rescue Bots show and toys.

  • Goldner mentions the decline in toys sales after three movies is common and again cites Hasbro's vision to reinvent the brand for Transformers 4.

Get the scoop on all the Transformers updates as they happen right here at Tformers.com. The best resource for all your Transformers news and reviews every day.



Transformers Poll
How do you like Hasbro using all new characters for the Transformers 4 movie?
5 - Great
4
3 - Okay
2
1 - Terrible
0 - Do Not Care

   Votes: 839  -  Poll Results


Facebook Social Comments


last 10 shown - scroll to view more   TFormers Member Comments
Markusius
2012-11-29
2:05 pm

A domestic release of DOTM Leader Sized Prime and a DOTM Leader Sized Megatron would have sold well. Instead we only recieved a DOTM Leader Sentinal and Ironhide. Sentinel can't even stand on his own two feet and I really like the Ironhide, but no Megatron update? Not even going to mention th... read more 
Bubbah
2012-09-12
1:42 am

Let's see, toys we had for DotM: Lots more BB, a couple Primes, another Ratchet & Ironhide, another SS, & tons of non movie characters. Missing: a new Soundwave, no Dino/Mirage, no Que/Wheeljack, no Leadfoot (all of whom were in the movie and never represented with similar molds) ... Why... read more 
Lord_Onslaught
2012-09-12
12:53 am

It wasn't the same characters that was the problem with DOTM, it was the quality, and shrinkage that caused it, not to mention the butt load of Bumblebee's they made that no one wants, plus the Kreo junk. Definitely give me new characters, and the good deluxe size at the DOTM price point 
Dark_Supreme_Jetfire
2012-09-11
11:12 pm

Hopefully BB is absent from the 4th movie since the previous human characters will be gone. 
BaCon
2012-09-11
10:37 pm

Prime, The Movie. 
Blitz-Wing
2012-09-11
9:25 pm

Good news: Looks like TF: Prime will live on thru 2013 Bad news: Ouija? As a movie? Seriously?? Altered for perceived accuracy  
»  Read ALL Forums Posts & Replies
»  Post a Comment on This Story!  (membership required)



More Age of Extinction News
Once again we're on the verge of a growing number of production side tidbits for a Transformers movie. Website My Entertainment World has updated with a very brief listing for Transformers 5, revealing when filming for the next movie is due to begin. With the publicity around the Writers' Room project recently we can at least hope that there will be a completed script by the time they fire up the cameras, though absence of such certainly hasn't stopped production in the past... Click through to check it out!
The Hollywood Reporter has reported that a live-action Transformers event called Transformers Live will open in China in 2017. The event is said to "be a cross between an action-adventure spectacle, a theme park attraction and a theatrical show," and is expected to feature custom robotics among other features. Keep reading to learn more!
Universal Studios Hollywood is gearing up the Chinese New Year with celebrations featuring Lunar New Year celebration that begins nect Saturday, January 30 to continue through Sunday, February 14, 2016. The celbration on the Universal Plaza will feature special decorations, performances and Megatron Speaks Mandarin from Transformers the Ride-3D as the star of the show. Nevermind they missed a golden opportunity to bring Optimus Primal, but that's Hollywood for you. Read on for the official details on Megatron, below.
Just as Michael Bay always comes back to do the next Transformers movie, it seems now a reliable trend that Michael Bay will choose Chicago as a shooting location. Maybe he just enjoys Portillo's, and I couldn't blame him for that, but whatever the cause it sounds like Chicago will see more robot action. In an interview with WGN Radio's Dean Richards focused on Bay's movie 13 Hours, the subject of Transformers and a return to Chicago come up briefly. We have a summary of the relevant portion of the interview. Click through to take a look, and to get a link back to the original if you want to hear more about 13 Hours.
Thanks to EDFHOBBIES who offers a first look at the 2016 Chevy Camaro 6th generation car release. While this one has been customized somewhat, it cannot be denied that Chevy is continuing to how love for Transformers Bumblebee namesake. According to the post, the black stripes and Autobot symbols ,and other custom touches were added after delivery. So we don't know if this is an official Transformers model, but it is still a Bumblebee to the owner and many fans.


















ENI
About
Entertainment News International (ENI) is the popular culture network for fans all around the world. Get the scoop on all the popular comics, games, movies, toys, and more every day!
Sites
Action Figures
Classifieds
Entertainment
Marvel
 
Podcasts
Star Wars
Superheroes
Transformers
Links
Support
© 2016 Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and or owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. To have it removed right away, please [ Contact Us ].