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Transformers 4 - Hasbro Reveal Plans to Reinvent Brand with New Characters and More
Jack - Tuesday, September 11, 2012


Thanks to Hasbro who have posted a webcast on the UBS Best Of Americas 2012 Conference where Hasbro's Brian Goldner; President and Chief Executive Officer and Deborah Thomas presented their plans for the coming 2013 and beyond. Not least of which was a little bit of priming for the Transformers 4 movie as well all the other the brand related entertainment initiatives they have planned. Check out the details and highlights below:

UBS Best Of Americas 2012 Conference Details
  • A video was presented covering Hasbro brands and the The Hub network

  • Plans to expand into entertainment began in 2000 with Movies, TV, Games and licensing lead by the Transformers franchise.

  • Transformers 4 was announced for a movie release in 2014.

  • Toy sales were weak on DOTM due to same characters in all three movies.

  • Transformers 4 movie will have a new line up and story to go with them.

  • Transformers is trying to appeal to children as well with Rescue Bots show and toys.

  • Goldner mentions the decline in toys sales after three movies is common and again cites Hasbro's vision to reinvent the brand for Transformers 4.


How do you like Hasbro using all new characters for the Transformers 4 movie?
5 - Great
4
3 - Okay
2
1 - Terrible
0 - Do Not Care

   Votes: 840  -  Poll Results


last 10 shown - scroll to view more   TFormers Member Comments
Markusius
2012-11-29
2:05 pm

A domestic release of DOTM Leader Sized Prime and a DOTM Leader Sized Megatron would have sold well. Instead we only recieved a DOTM Leader Sentinal and Ironhide. Sentinel can't even stand on his own two feet and I really like the Ironhide, but no Megatron update? Not even going to mention th... read more 
Bubbah
2012-09-12
1:42 am

Let's see, toys we had for DotM: Lots more BB, a couple Primes, another Ratchet & Ironhide, another SS, & tons of non movie characters. Missing: a new Soundwave, no Dino/Mirage, no Que/Wheeljack, no Leadfoot (all of whom were in the movie and never represented with similar molds) ... Why... read more 
Lord_Onslaught
2012-09-12
12:53 am

It wasn't the same characters that was the problem with DOTM, it was the quality, and shrinkage that caused it, not to mention the butt load of Bumblebee's they made that no one wants, plus the Kreo junk. Definitely give me new characters, and the good deluxe size at the DOTM price point 
Dark_Supreme_Jetfire
2012-09-11
11:12 pm

Hopefully BB is absent from the 4th movie since the previous human characters will be gone. 
BaCon
2012-09-11
10:37 pm

Prime, The Movie. 
Blitz-Wing
2012-09-11
9:25 pm

Good news: Looks like TF: Prime will live on thru 2013 Bad news: Ouija? As a movie? Seriously?? Altered for perceived accuracy  
»  Read ALL Forums Posts & Replies
»  Post a Comment on This Story!  (membership required)

More Transformers Movies News
Happy Weibo Leak Day, I guess? The same Weibo source that brought us the image of the box back panel now has posted images of the upcoming Movie Series Blackout and its accessory Scorponok! The figure is quite impressive looking, and as we learned from the packaging already, boasts a 46-step transformation. Keep reading to see!
Next up on the leaks from Weibo users this morning, "tf-factory" has also dropped package-back images of Leader Brawl and Megatron from the upcoming movie line! ...but, they've been marked through. Either someone's being an extra-clever leaker, or Hasbro has gone very effectively low-tech in their leak prevention efforts! But if you'd like an unobstructed view of an as-yet unreleased figure we've also mirrored images of Authentics Grimlock here. Keep reading!
A user on Weibo has shared out a partial image of the back of box for an upcoming Blackout toy. What is presumed to be a Leader Class figure from the recently-named 'Studio Series' lineup as revealed via Toys R Us inventory data can be seen (in typical CG render style) in both robot and vehicle modes, and includes a small scorpion mode Scorponok partner figure just as the original Voyager Class Blackout did way back in the 2007 movie line. Little specifics can be discerned, but we do get to see the call-out for a 46 step transformation process, to which we can say only: Yikes! Click through to view the full size image.
The 4K UHD release the first four Transformers films: TRANSFORMERS, TRANSFORMERS: REVENGE OF THE FALLEN, TRANSFORMERS: DARK OF THE MOON and TRANSFORMERS: AGE OF EXTINCTION, which will be released on December 5th (TRANSFORMERS: THE LAST KNIGHT is available now on 4K UHD). All releases come in a 3-disc 4K UHD/Blu-ray Combo Pack with Digital copy.
A piece on Variety earlier this week reveals that Huahua Media out of China and Paramount Pictures are ending what was supposed to be a multi-year investment deal that would see the Chinese company contribute financing to numerous film productions. If this sounds vaguely familiar, it should. In August, Paramount execs flew to China to smooth things over after a string of movies - most recent at the time being Transformers: The Last Knight - failed to perform to expectations. Paramount says they'll pursue financing partnerships elsewhere - including with Hasbro - but on the whole it's probably still not good news at all. Keep reading for more details!












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