TakaraTomy is holding a promotional "Battle Command" campaign within Japan, named after the electronic LA-01 Battle Command Optimus Prime. Ten lucky winners will get a gold-plated Lucky Draw Evasion Mode Optimus Prime to take home. 20 others will get a Transformers prize package valued at 8,000 Yen (approx. $80). Click the title to see the promotional image, and good luck to any and all Lucky Draw collectors at tracking down one of these shinies.
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