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Article: How Hasbro Decides Which Toys It Will Turn Into Movies

Business Insider has published an article on Hasbro's development process and criteria for making their properties into films. Obviously toys with stronger stories are favored, but the article reminds us that despite Battleship's hardy flop there are still movies in development based on board games - one based on the Ouija board, and Candy Land starring Adam Sandler. A Magic: The Gathering film is also mentioned. Click through for a link to the article!

That's why Hasbro has chosen brands like Transformers, G.I. Joe, and My Little Pony which have all resonated with audiences for generations.

All together, the "Transformers" franchise has brought in more than $2.5 billion worldwide. The two "G.I. Joe" movies combined have generated more than $600 million at the box office.

"When you look at brands like Transformers and G.I. Joe they actually have a lot of lore and storytelling behind them already. So, in the case of Transformers, it's a 30-year-old brand and it had a long history of storytelling," said Frascotti. "Very similar, G.I. Joe who was founded in the '60s. Since then there's been a lot of storytelling and development in terms of comic books and television shows and movies and all types of rich storytelling. In those cases, where there's already a lot of storytelling in place, I think the roadmap is a little more evident."

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Member Comments

Last 10 comments - ( Read All Posts )
AnimatedPlastic 2014-07-16 @ 6:16 pm

Battleship...oh wait they did and it Failed. :tfevil

Tripredacus 2014-07-16 @ 4:31 pm

Candy Land starring Adam Sandler, what could possibly go wrong?

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