We are live at the 2011 Hasbro Toys Panel with the Hasbro Brand Team at BotCon! Jump in to read all about the details that will be here!
Greg Lombardo - Head of Marketing (moving onto a new brand, unfortunately)
Jerry Jivoin (aka Little Jerry) - Marketing (He is a comeback kid to the Transformers brand)
Josh Lamb - Head of Design
Lenny Panzica - Design
2011 is the most expansive year ever!
Each set will come with a 2-in-1 set for building
28 KREONS in launch line
16 Transformers KREONS, 12 Humans
Tons of Accessories!
New cast of characters
Blades (Helicopter), Heat Wave (Firetruck), Boulder (Construction Truck)
REVEAL THE SHIELD
They cannot always predict the market and are saying that with the changing between Reveal the Shield and the movie, things get lost in the shuffle.
They will continue to get home for the figures that have not gotten out.
[Hopefully this will not turn into an Animated debacle -ed]
Will continue throughout 2011!
They didn't want to compromise the figure and actually externalized the features.
A jet has a shield, and a large sword as well.
His shield turns into a blaster.
The shield transforms
Autobot Armor Topspin
is a Sideswipe redeco
The designers love Quickstrike (from Beast Wars) and has a stinger in the Mechtech weapon like Quickstrike's.
New head mold like a cobra.
Will be released right after the film.
Wave 4 Cannon Force Ironhide
You will get a red and black version of Ironhide in the Voyager scale.
Leader Wave 2 Ironhide
Panels on his arm flip out with missiles flying out of his right leg. Knife on the right leg.
Ultimate Optimus Prime
MECHTECH HUMAN ALLIANCE
Roadbuster with Sergeant Recon
Post Movie Reveal! 1 Human Alliance will be revealed after June 29th
CYBERVERSEShockwave with Fusion Tank
Different platforms and armored vehicles.
A lot of stuff to enjoy with this figure.
Autobot Ratchet with Lunar Crawler
Ironhide and Sideswipe Scan Series
They are catching the figures mid-scan
Ratchet and Bumblebee Scan Series
Coming out in wave 2
Cyberverse Battle Damaged Bumblebee
His Cyberverse play set will have METRO PD surrounding it, so kids can remake the accident that occured in DC!
Human Alliance Leadfoot with Steel Jaw and Sergeant Detour
The dog was supposed to transform and become the engine, but they could not make it happen, or their scale would be too small.
Deluxe Two-Pack Leadfoot and Twintwist
Twintwist is a Topspin repaint and the Leadfoot is his first release
Target will get several repainted Transformers
and Transformers Revenge of the Fallen
Bumblebee and Sideswipe Deco Mode
Sideswipe is 04 because he was the fourth toy out in Japan.
Bumblebee and Backfire Two-Pack
Redecorated deluxe figures to give a "Black Ops" feel.
Bumblebee is a neon-green look
Backfire is a redecorated darker and a Sam Witwicky figure, too.
25th Anniversary Edition Unicron
Release in October
The figure will feature accurate color from the 1986 Transformers: The Movie
SAN DIEGO COMIC-CON
SDCC Ultimate Optimus Prime
Only time packaged in trailer mode!
Premium foil-wrapped display box and sleeve.
Removable display case.
They are showcasing the box.
20 FOR 20 TOY PROMOTION
Starts July 25th through September 30th
Buy $20 worth of toys and send in receipt to receive limited edition Optimus Prime t-shirt as well as a code for a free song download!
FUTURE KEY EVENTS
Hasbro will be at New York Comic-Con in October!
RELEASE: December 1, 2011
Cliffjumper Wave 2
Wanted to get him in the line-up as soon as possible.
Terrorcon (Cliffjumper Repaint) and Vehicon Wave 3
"Have you hugged a zombie today?
Voyager Optimus Prime
Showing off a prototype
Moving mountains and wanted to ensure that the transformation mirrors the animations.
A favorite among the design team.
SDCC 2011 Matrix of Leadership Optimus Prime
The power of the Matrix is yours to hold and wear!
You can crack open his chest and take the Matrix out!
2012 TRANSFORMERS PRIME SNEAK PEEKCyberverse Ratchet
A concept only so far.
A concept only.
The design process includes sketching, rendering, building. It is a lengthy process and evolves from sketch all the way to the end.
Cyberverse Legion Bumblebee
Cyberverse Legion Arcee
Cyberverse Commander Ironhide
Vehicle and robot mode line models shown.
He will come with Laserbeak and will fit on his chest. When he comes out of his chest, he will fan out.
Laserbeak can also be used as a blade.
Face design is in work
Robot mode shown, with blades, too!
His blades can be snapped onto his grille.
Concept drawings with TakaraTomy.
Used to figure out how he can transform.
His robot mode, with twin blades, are shown.
Focuses on his ninja-like work.
Vehicle mode is very sleek.
He will receive the Mechtech-type weapon but with lights.
When plugged into the arm, it will light up.
It is all concept right now, so please be advised it might not make it.
AND THAT'S IT!
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