Ultimate Transformers News Source for Age of Extinction, G1, Generations, Beast Hunters, Third Party, and All Figure Reviews, Comics, Games, and Movies
TFormers Transformers News and Reviews

facebook twitter Google+ youtube podcast rss
Conventions Center
BotCon 2011 Live Blog - 2011 Hasbro Toys with the Brand Team

By bwbm on Saturday, June 04, 2011



We are live at the 2011 Hasbro Toys Panel with the Hasbro Brand Team at BotCon! Jump in to read all about the details that will be here!

Panelists

Greg Lombardo - Head of Marketing (moving onto a new brand, unfortunately)
Jerry Jivoin (aka Little Jerry) - Marketing (He is a comeback kid to the Transformers brand)
Josh Lamb - Head of Design
Lenny Panzica - Design

2011 is the most expansive year ever!

KRE-O

Each set will come with a 2-in-1 set for building


28 KREONS in launch line
16 Transformers KREONS, 12 Humans
Tons of Accessories!

RESCUE BOTS

New cast of characters


Blades (Helicopter), Heat Wave (Firetruck), Boulder (Construction Truck)

REVEAL THE SHIELD

They cannot always predict the market and are saying that with the changing between Reveal the Shield and the movie, things get lost in the shuffle.

They will continue to get home for the figures that have not gotten out.

[Hopefully this will not turn into an Animated debacle -ed]

GENERATIONS

Will continue throughout 2011!

MECHTECH

They didn't want to compromise the figure and actually externalized the features.

WAVE 5
Air Raid
A jet has a shield, and a large sword as well.

His shield turns into a blaster.

The shield transforms

Autobot Armor Topspin

Dark Iron is a Sideswipe redeco
The designers love Quickstrike (from Beast Wars) and has a stinger in the Mechtech weapon like Quickstrike's.

New head mold like a cobra.

WAVE 6
Will be released right after the film.

Wave 4 Cannon Force Ironhide
You will get a red and black version of Ironhide in the Voyager scale.

Leader Wave 2 Ironhide
Panels on his arm flip out with missiles flying out of his right leg. Knife on the right leg.

Ultimate Optimus Prime
Fall launch!

MECHTECH HUMAN ALLIANCE
Roadbuster with Sergeant Recon

Post Movie Reveal! 1 Human Alliance will be revealed after June 29th

CYBERVERSE

Shockwave with Fusion Tank
Different platforms and armored vehicles.


A lot of stuff to enjoy with this figure.

Autobot Ratchet with Lunar Crawler


EXCLUSIVES

MISSION EARTH
Ironhide and Sideswipe Scan Series
They are catching the figures mid-scan

Ratchet and Bumblebee Scan Series
Coming out in wave 2

Cyberverse Battle Damaged Bumblebee
His Cyberverse play set will have METRO PD surrounding it, so kids can remake the accident that occured in DC!

TARGET
Human Alliance Leadfoot with Steel Jaw and Sergeant Detour
The dog was supposed to transform and become the engine, but they could not make it happen, or their scale would be too small.


Deluxe Two-Pack Leadfoot and Twintwist
Twintwist is a Topspin repaint and the Leadfoot is his first release

Additional Repaints
Target will get several repainted Transformers and Transformers Revenge of the Fallen deluxe molds.

WALMART
Bumblebee and Sideswipe Deco Mode
Sideswipe is 04 because he was the fourth toy out in Japan.


KMART
Bumblebee and Backfire Two-Pack
Redecorated deluxe figures to give a "Black Ops" feel.

Bumblebee is a neon-green look

Backfire is a redecorated darker and a Sam Witwicky figure, too.

AMAZON
25th Anniversary Edition Unicron
Release in October
The figure will feature accurate color from the 1986 Transformers: The Movie.


SAN DIEGO COMIC-CON
SDCC Ultimate Optimus Prime
Only time packaged in trailer mode!
Premium foil-wrapped display box and sleeve.


Removable display case.
They are showcasing the box.


20 FOR 20 TOY PROMOTION
Starts July 25th through September 30th
Buy $20 worth of toys and send in receipt to receive limited edition Optimus Prime t-shirt as well as a code for a free song download!

FUTURE KEY EVENTS
Hasbro will be at New York Comic-Con in October!

TRANSFORMERS PRIME

RELEASE: December 1, 2011

Cliffjumper Wave 2
Wanted to get him in the line-up as soon as possible.

Terrorcon (Cliffjumper Repaint) and Vehicon Wave 3
"Have you hugged a zombie today?

Voyager Optimus Prime
Showing off a prototype

Moving mountains and wanted to ensure that the transformation mirrors the animations.

Voyager Bulkhead
A favorite among the design team.

SDCC 2011 Matrix of Leadership Optimus Prime
The power of the Matrix is yours to hold and wear!



You can crack open his chest and take the Matrix out!

2012 TRANSFORMERS PRIME SNEAK PEEK

Cyberverse Ratchet
A concept only so far.

Cyberverse Wheeljack
A concept only.

The design process includes sketching, rendering, building. It is a lengthy process and evolves from sketch all the way to the end.

Cyberverse Legion Bumblebee

Cyberverse Legion Arcee

Cyberverse Commander Ironhide

Deluxe Soundwave
Vehicle and robot mode line models shown.
He will come with Laserbeak and will fit on his chest. When he comes out of his chest, he will fan out.

Laserbeak can also be used as a blade.

Deluxe Ratchet
Face design is in work

Robot mode shown, with blades, too!

His blades can be snapped onto his grille.

Deluxe Wheeljack
Concept drawings with TakaraTomy.

Used to figure out how he can transform.

His robot mode, with twin blades, are shown.

Focuses on his ninja-like work.

Vehicle mode is very sleek.

Voyager Starscream
He will receive the Mechtech-type weapon but with lights.

When plugged into the arm, it will light up.

It is all concept right now, so please be advised it might not make it.

AND THAT'S IT!


Also, follow Radio Free Cybertron (@tfradio) on Twitter for the fun aspects of the panel!

Get the scoop on all the Transformers updates as they happen right here at Tformers.com. The best resource for all your Transformers news and reviews every day.



Facebook Social Comments
Please choose which type of comments you would like to see:
« Facebook Social or Tformers Members »
NOTE: You must have cookies enabled to retain these settings.

Toy Fair 2014 News Coverage
More Conventions Center News
The official Botcon website has updated with the last figure from this year's exclusive boxset. Ginrai, leader of the Knights of Cybertron is a recedo of Classics Voyager Optimus Prime in orange and red based on the e-Hobby exclusive Fire Guts version of reissue Ginrai released in 2002. A striking deco on a tried and true mold! Check out the images below.
This week on Radio Free Cybertron: Headmaster Scorponok, Mega Drive Megatron (are we getting Super FamiConvoy next?), Transformers Universe gets its own toys, new Legends figures, Q&A with Rob Springer, This Week in History and how big of NERD are you, anyway? All that and way more on this week’s Radio Free Cybertron.


The official Botcon Facebook page has posted a photo of the third mode of the Scorponok figure from the upcoming 2014 box set. In this image of the familiar jet mode of the Energon Scorponok mold, we also get out first look at the humanoid form of the Headmaster figure, a remolded Encore Spike, as revealed in our original coverage on this toy. Check out the images mirrored below!
Thanks again to griffin over at OzFormers who's been given permission to post the rest of the news and images he got at the Austrailian Toyfair 2014 that was held a couple weeks ago. He gives us additional details on the Transformers mini-figures from Goldie as well as details on the rest of the display and images of the retailers merchandising catalog that was given out at the show. You can read the full details at otca.com.au.
Botcon.com has just been updated with the third of the boxset's five toys. Today we have Devcon, a retooled, recolored Generations Scourge representing the Autobot bounty hunter from the Generation One cartoon. Scourge has been a popular fan pitch for an eventual Devcon figure, and it looks like that wish has just come true! Check out Devcon's robot and vehicle modes, and a small direct look at the head model below.









Tfieds.com - Buy, sell and trade toys, comics and games












ENI
About
Entertainment News International (ENI) is the popular culture network for fans all around the world. Get the scoop on all the popular comics, games, movies, toys, and more every day!
Sites
Action Figures
Comics
Classifieds
Entertainment
Reset Nation
 
Marvel
Podcasts
Star Wars
Transformers
Links
Support
This site and content are copyright © 2014 Entertainment News International - All other rights revert to their lawful owners
This website is provided for the general public as an information and entertainment resource. If you feel this site has infringed on your legal rights, please contact us