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Conventions Center
BotCon 2011 Live Blog - 2011 Hasbro Toys with the Brand Team

By bwbm on Saturday, June 04, 2011

We are live at the 2011 Hasbro Toys Panel with the Hasbro Brand Team at BotCon! Jump in to read all about the details that will be here!


Greg Lombardo - Head of Marketing (moving onto a new brand, unfortunately)
Jerry Jivoin (aka Little Jerry) - Marketing (He is a comeback kid to the Transformers brand)
Josh Lamb - Head of Design
Lenny Panzica - Design

2011 is the most expansive year ever!


Each set will come with a 2-in-1 set for building

28 KREONS in launch line
16 Transformers KREONS, 12 Humans
Tons of Accessories!


New cast of characters

Blades (Helicopter), Heat Wave (Firetruck), Boulder (Construction Truck)


They cannot always predict the market and are saying that with the changing between Reveal the Shield and the movie, things get lost in the shuffle.

They will continue to get home for the figures that have not gotten out.

[Hopefully this will not turn into an Animated debacle -ed]


Will continue throughout 2011!


They didn't want to compromise the figure and actually externalized the features.

Air Raid
A jet has a shield, and a large sword as well.

His shield turns into a blaster.

The shield transforms

Autobot Armor Topspin

Dark Iron is a Sideswipe redeco
The designers love Quickstrike (from Beast Wars) and has a stinger in the Mechtech weapon like Quickstrike's.

New head mold like a cobra.

Will be released right after the film.

Wave 4 Cannon Force Ironhide
You will get a red and black version of Ironhide in the Voyager scale.

Leader Wave 2 Ironhide
Panels on his arm flip out with missiles flying out of his right leg. Knife on the right leg.

Ultimate Optimus Prime
Fall launch!

Roadbuster with Sergeant Recon

Post Movie Reveal! 1 Human Alliance will be revealed after June 29th


Shockwave with Fusion Tank
Different platforms and armored vehicles.

A lot of stuff to enjoy with this figure.

Autobot Ratchet with Lunar Crawler


Ironhide and Sideswipe Scan Series
They are catching the figures mid-scan

Ratchet and Bumblebee Scan Series
Coming out in wave 2

Cyberverse Battle Damaged Bumblebee
His Cyberverse play set will have METRO PD surrounding it, so kids can remake the accident that occured in DC!

Human Alliance Leadfoot with Steel Jaw and Sergeant Detour
The dog was supposed to transform and become the engine, but they could not make it happen, or their scale would be too small.

Deluxe Two-Pack Leadfoot and Twintwist
Twintwist is a Topspin repaint and the Leadfoot is his first release

Additional Repaints
Target will get several repainted Transformers and Transformers Revenge of the Fallen deluxe molds.

Bumblebee and Sideswipe Deco Mode
Sideswipe is 04 because he was the fourth toy out in Japan.

Bumblebee and Backfire Two-Pack
Redecorated deluxe figures to give a "Black Ops" feel.

Bumblebee is a neon-green look

Backfire is a redecorated darker and a Sam Witwicky figure, too.

25th Anniversary Edition Unicron
Release in October
The figure will feature accurate color from the 1986 Transformers: The Movie.

SDCC Ultimate Optimus Prime
Only time packaged in trailer mode!
Premium foil-wrapped display box and sleeve.

Removable display case.
They are showcasing the box.

Starts July 25th through September 30th
Buy $20 worth of toys and send in receipt to receive limited edition Optimus Prime t-shirt as well as a code for a free song download!

Hasbro will be at New York Comic-Con in October!


RELEASE: December 1, 2011

Cliffjumper Wave 2
Wanted to get him in the line-up as soon as possible.

Terrorcon (Cliffjumper Repaint) and Vehicon Wave 3
"Have you hugged a zombie today?

Voyager Optimus Prime
Showing off a prototype

Moving mountains and wanted to ensure that the transformation mirrors the animations.

Voyager Bulkhead
A favorite among the design team.

SDCC 2011 Matrix of Leadership Optimus Prime
The power of the Matrix is yours to hold and wear!

You can crack open his chest and take the Matrix out!


Cyberverse Ratchet
A concept only so far.

Cyberverse Wheeljack
A concept only.

The design process includes sketching, rendering, building. It is a lengthy process and evolves from sketch all the way to the end.

Cyberverse Legion Bumblebee

Cyberverse Legion Arcee

Cyberverse Commander Ironhide

Deluxe Soundwave
Vehicle and robot mode line models shown.
He will come with Laserbeak and will fit on his chest. When he comes out of his chest, he will fan out.

Laserbeak can also be used as a blade.

Deluxe Ratchet
Face design is in work

Robot mode shown, with blades, too!

His blades can be snapped onto his grille.

Deluxe Wheeljack
Concept drawings with TakaraTomy.

Used to figure out how he can transform.

His robot mode, with twin blades, are shown.

Focuses on his ninja-like work.

Vehicle mode is very sleek.

Voyager Starscream
He will receive the Mechtech-type weapon but with lights.

When plugged into the arm, it will light up.

It is all concept right now, so please be advised it might not make it.


Also, follow Radio Free Cybertron (@tfradio) on Twitter for the fun aspects of the panel!

Stay tuned to Tformers.com for more details as they are made available. Your best resource for all the Transformers news and community every day.

Facebook Social Comments

last 10 shown - scroll to view more   TFormers Member Comments
1:38 pm

Hope the good stuff is revealed today. The best news for me had been the announcement of Runabout and Runamuck. I was hoping that they could give us more info on Generations' fate. I guess with my taste for G1 aesthetics, it will be every OTHER Botcon that will get me excited. 
Lord Atmo
10:21 am

Thatd be nice. Save the exciting news for EVERYONE to see and stuff. 
12:26 am

I'm guessing more will be revealed on the 2nd Hasbro panel tomorrow. But all the tasty stuff will likely be withheld until SDCC next month. 
Jason X
12:13 am

You know, after thinking about it some, I can be okay with attendee "perks". You gotta figure all the expense. Hasbro's like "You wanna come to BotCon? Okay, $300. You wanted to bring your wife? $90. You want any of the exclusive figure sets? Give us another $90 a p... read more 
Pastimus Prime
10:50 pm

No mention of that Arcee that was supposed to be part of Generations or what else might be in Generations for the rest o fthe year? Did they can that or push it off, or was it probably the Prime Arcee that they were hinting at all along? 
10:43 pm

Personally, I don't mind a lack of pictures, as stuff will be revealed in time, or be put in the case afterwards. That helps build up anticipation. What I /do/ mind is the fact that this panel for the msot part gave us a whole bunch of nothing. I was hoping of a reveal of a leader Decepticon of ... read more 
Jason X
10:38 pm

It's not a surprise but it does kind of suck. If seeing the photos is the perk then they can have their photos and send me out a Fisitron when they ship my box set and we'll call it even. I mean, I can be patient and wait for the pics, but I want a Fisitron NOW! And I'd prefer not t... read more 
10:25 pm

Lord Atmo
9:56 pm

A rude, unfair, and dickish perk. a month and a half is a hell of a long wait too. I'm sorry, but that's about as low as they can go 
9:54 pm

It was TF Prime Soundwave, and all they had was a CAD 3D rendering. They haven't even made a clay prototype yet. They also stressed that with a lot of the Prime figures, it was in the experimental stage. There's no guarantee that part, or any, of the functionality talked about for Soundwa... read more 
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