Transformers G1 Optimus Prime & Ultra Magnus Ice Cream From Peters - Far Out Friday!

I am a big fan of Transformers licensed merchandise from the past and nothing is more tasty than the vintage goodness that was created by the truckload for the Generation 1 cartoons.

Speaking of goodness and trucks, you may have found these More Than Meets the Ice Cream treats by Peters on the neighborhood Ice Cream trucks in Australia. But they are likely news to fans in the USA. What makes these so delightful. Is they are actually ice cream in disguise, with a mystery flavor or candy embedded in the center such as bubblegum or caramel.

I cannot find details on how these products were merchandised. However, judging from the advertising. There does seem to be a correlation between flavors and characters. The print ad shows Optimus Prime with mention of a "Transforming Raspberry/Lemonade/Cola" flavor. While the television spot below, specifically cites the Ultra Magnus flavor has being a "chocolate iced treat."

Anyone who knows more about these GeeWun Treats, please share any information you have below in the comments. Watch the video spot below for the full mid-1980s treatment.