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Animated
Has Hasbro Discontinued the Animated Line Again? Maybe Not
bwbm - Thursday, March 25, 2010


TFormers Community member "formerly nortagem" received an email from Hasbro, Inc. today regarding some remaining Transformers Animated figures including Blackout and Thundercracker, which they say have been "discontinued."

Due to this, they are unable to provide any information on retail markets that Hasbro said during San Diego Comic-Con that they would work to get the remaining figures out any way they can.

At this point, what "discontinued" means seems a little murky. We have known that the Animated line from Hasbro has wrapped up and additional figures are no longer being produced, but is quite obvious the figures were in production at one point or another because we have seen images and a video of Blackout, not to mention primetime-ready (above) at SDCC as well as official images of Thundercracker.

Also, the second and third paragraph in the response email seems to be pre-drafted, saying that the figures may still be available at some national retail chains, despite the fact the have not been released yet.

Hopefully we will get some new information soon on the fate of the figures that we have been (im)patiently waiting on.

We thank "formerly nortagem" for his help and the following is the full email he received:
    Thank you for contacting Hasbro, Inc. regarding the Transformers Animated Blackout and Thundercracker. We appreciate your interest in our company and products.

    Regrettably, both products have recently been discontinued. We are, therefore, unable to assist you in identifying retail markets which may still have this product in inventory nor do we have any available for direct sale.

    Although they are no longer in our current product line, you may still be able to find them in retail stores. Some of the retail stores that carry Hasbro products include Toys R Us, Wal-Mart, Kmart, and Target.

    We apologize for any inconvenience. We hope you and your family will enjoy Hasbro products for many years to come.


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Facebook Social Comments


last 10 shown - scroll to view more   TFormers Member Comments
Th 4RL deal
2010-04-04
2:37 pm

^^ Dang! I hadn't even noticed that... it's soooo reassuring that Hasbro Customer Service knows their retailers and products so well!  
Blitz-Wing
2010-04-04
2:36 am

Proof that what you got is an outdated form letter response: Kaybee has been dead for some time now, has it not?  
Th 4RL deal
2010-04-04
1:39 am

Found that Email! (Mostly what was keeping me from finding it was Procrastination) I reveived this on March 4th, A month late I know, but that's not TOO long... Frankly it sounds like an auto response in it's own way, but then again....  
formerly nortagem
2010-03-29
9:43 pm

You got it Liege...and that's my point.  
Liege Evilmus
2010-03-29
4:12 am

I agree, Hasbro flaked. Sadly, they've been doing it more and more lately. Look at how they handled Animated, hell TF2 was over before it even began offering more filler then relatable product. Anyway, it's easy to see and a bit of a pill, but Hasbro has been reneging on their word alote l... read more 
formerly nortagem
2010-03-29
3:37 am

Been out of town this weekend, so unable to reply until now... but yeah, everything about this email has 'auto-response' written all over it, EXCEPT for this: "Regrettably, both products have recently been discontinued. We are, therefore, unable to assist you in identifying retail mark... read more 
Th 4RL deal
2010-03-29
1:42 am

Dude; I'd have bought an animated Ramjet myself, hasbro is sooo missing out on some premium sales with all this Animated Cancellation BS. Oh, BTW: found that Email, and it's not as positive as I originally believed: The rep seems to think that Hydrodive BB and Wingblade Prime are already i... read more 
Liege Evilmus
2010-03-27
9:53 pm

You mean Transformers: Prime which is slated for the fall? 
bugstomper1973
2010-03-27
9:40 pm

I refuse to give into the notion that the Animated line is officially over and done with until the next cartoon based toyline rolls out. And as yet, we don't even know what that is. 
Noisemaze75
2010-03-27
7:39 pm

ive been wondering about this myself...wants me a blackout...stupid hasbro... 
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