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Age of Extinction
Hasbro Consolidate Media Operations - Stephen Davis Will Lead Transformers Movie and TV Projects

By Jack on Wednesday, December 12, 2012



According to Hollywood Reporter, Hasbro announced they have consolidated their movie, TV and commercial operations under on group that will be headed bup by Stephen Davis, president of L.A.-based Hasbro Studios. Davis who has been with Hasbro since 2009 was brought in to develop and produce shows for The Hub cabpe TV network that included show such as Transformers Prime, Littlest Pet Shop and My Little Pony: Friendship Is Magic. Read more about Hasbro's plans to engage their properties under Stephen Davis's direction below.
He will now be in charge of all entertainment brand-driven storytelling, including several features in the pipeline. Those include Transformers 4 at Paramount, Stretch Armstrong at Relativity Media and Candy Land at Sony Pictures Entertainment with Adam Sandler.
...
“We are bringing together several of our entertainment groups so that we can fully drive our content development capabilities across our global franchises,” said John Frascotti, Hasbro’s chief marketing officer.

“We are in the early stages of unlocking the full power of Hasbro brands globally, and this new group will capitalize on our talent and creativity on both coasts,” Davis said. “We are now in a tremendous position to expand our content and storytelling more impactfully across all screens around the world.”

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More Age of Extinction News
Following a tease in the hobby magazine earlier this week, TakaraTomy has revealed full details on Micron Carnivac. Recolored (yet again) from one of the Transformers: Cybertron Mini-Cons, Carnivac would likely be intended as a stand in for Lockdown's wolf-like cyborgs that menaced the human props in Age of Extinction. The Micron will be available at Toys R Us locations in Japan with the purchase of 3000 Yen or more worth of Transformers products during the campaign period. Keep reading to check out the up close image!
TakaraTomy's website has been updated with an image and information about the upcoming release of Black Knight Strafe. Following on from Grimlock, Slug, and Scorn before, Strafe is being redecoed in a black-heavy look and will be available via Cybertron Satellite locations throughout Japan. Starting in December, this figure will be available for 3200 Yen, but of course will cost quite a bit more for those of us who must rely on middlemen and secondary retailers! Click through to see the full image.
The official Transformers Facebook page has posted a selection of concept art images for various Age of Extinction characters. Representing about half of the main characters of the movie plus a Vehicon body design, this gives a detailed look at several of the character models that would go through additional refinements before being fully produced for visual effects in the movie. To check out all the images, click through and keep reading!
Just in via the Variety youtube channel is a new behind the scenes video from the Transformers Age of Extinction. Here we a look at what goes into the sound design on this movies. Not only does Michael Bay like everything to look and sound cool. He pushed the edge on it creating BIG sounds for GIANT robots. Watch the video with sound re-recording mixers Greg P. Russell and Scott Millan who talk about what is like working on the Transformers Age of Extinction film.
Hasbro held their quarterly earnings call where they reporting positive sales accross the board with the big push from the summer's Transformers: Age of Extinction movie success and support from other properties focused on Marvel and My Little Pony. Hasbro also used this event to announce the new relationships they have with Discovery after the demise of The Hub network and have announced their new division Allspark Pictures that will focus on the production their top brands for of Movies and Television.










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