He will now be in charge of all entertainment brand-driven storytelling, including several features in the pipeline. Those include Transformers 4 at Paramount, Stretch Armstrong at Relativity Media and Candy Land at Sony Pictures Entertainment with Adam Sandler.
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“We are bringing together several of our entertainment groups so that we can fully drive our content development capabilities across our global franchises,” said John Frascotti, Hasbro’s chief marketing officer.

“We are in the early stages of unlocking the full power of Hasbro brands globally, and this new group will capitalize on our talent and creativity on both coasts,” Davis said. “We are now in a tremendous position to expand our content and storytelling more impactfully across all screens around the world.”