According to Hollywood Reporter, Hasbro announced they have consolidated their movie, TV and commercial operations under on group that will be headed bup by Stephen Davis, president of L.A.-based Hasbro Studios. Davis who has been with Hasbro since 2009 was brought in to develop and produce shows for The Hub cabpe TV network that included show such as Transformers Prime, Littlest Pet Shop and My Little Pony: Friendship Is Magic. Read more about Hasbro's plans to engage their properties under Stephen Davis's direction below.
He will now be in charge of all entertainment brand-driven storytelling, including several features in the pipeline. Those include Transformers 4 at Paramount, Stretch Armstrong at Relativity Media and Candy Land at Sony Pictures Entertainment with Adam Sandler.
“We are bringing together several of our entertainment groups so that we can fully drive our content development capabilities across our global franchises,” said John Frascotti, Hasbro’s chief marketing officer.
“We are in the early stages of unlocking the full power of Hasbro brands globally, and this new group will capitalize on our talent and creativity on both coasts,” Davis said. “We are now in a tremendous position to expand our content and storytelling more impactfully across all screens around the world.”
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