Ultimate Transformers News Source for Age of Extinction, G1, Generations, Beast Hunters, Third Party, and All Figure Reviews, Comics, Games, and Movies
TFormers Transformers News and Reviews

facebook twitter Google+ youtube podcast rss
Age of Extinction
Hasbro Profits Plunge 71% - Hope Rides on Dark of the Moon and Marvel Success

By BaCon on Thursday, April 14, 2011



There is indeed more than meets the eye. In a report just out by Forbes.com, it appears things are real bad at Hasbro. Following their frouth quarter 2010 under-performance. The first quarter 2011 reports of a 71% drop in profit is shocking. Who would believe things are this bad at the arguably #1 toy retailer in the world? Needless to say, all hopes are now riding on the Success of the Transformers: Dark of the Moon and Marvel movies coming this summer.

It is kind of perplexing to understand how this happened. Hasbro admitted they gambled long on board game sales and other initiatives that didn't pan out over the holidays. Traditionally a slow time of year for retails sales. Hasbro needed to show they could hold on and even improve in the first quarter of this year. A drop of 71% is not good to say the least. Hasbro stock has lost 2.5% of their stock valuation on the news at the time of this writing.
    "Toy producer Hasbro reported a 71% plunge in first quarter earnings today. Net income fell to $17.2 million, or $0.12 per share, from $58.9 million, or $0.40 per share, in last year's first quarter..."
All eyes will be on Hasbro for not just ticket sales, but toy sales as well. Hasbro has stated they are looking towards the release of Transformers Dark of the Moon, and the Marvel films Captain America and Thor, that will play in theaters this summer. From Hasbro CEO Brian Goldner:
    "...the company is building momentum into the release of another Transformers movie and two Marvel films for which it will sell related toys."
I have to be candid and say much of what we are seeing is the well known symptoms of the sequel. Properties that have seen mass popularity, enjoy a limited life span. When they fail, they fail just as dramatically as they take off. I hope I am wrong, but Hasbro may have passed it's prime.

Read the full news story now at forbes.com.

We are dedicated to being to be the best resource for all your Transformers news and reviews every day. Keep your browser dialed to Tformers.com for updates as they happen.


Transformers Poll
Can Hollywood Save Hasbro?
Yes
No
Maybe

   Votes: 804  -  Poll Results


Disqus Social Comments
blog comments powered by Disqus
Please choose which type of comments you would like to see:
« Facebook Social or Tformers Members »
NOTE: You must have cookies enabled to retain these settings.

More Age of Extinction News
Thanks to Hobbybase who have posted new in-hand images of the TakaraTomy Transformers 4 Lost Age LA-13 Battle Attack Nemesis Prime figure. Get a look at the recolor of the Power Attackers Optimus Prime figure mold in the robot and vehicle modes for the full details on this figure.
Licensed merchandise has always been a rough territory, and Age of Extinction proves no different. A character watch obtained by Transformers Colombia member Edward Jonathan Elizalde proves this quite well, by presenting what would very much like to be the face of Lockdown, but more comes off as a generic robotic skull face with a buzzcut. However, if the novelty of having something vaguely like a Quintesson Death face on your watch is appealing, keep an eye out, as they'll probably find their way to Ebay for years to come! Click to see the full size photo.
Autobase Aichi has posted a set of catalog images from the recent Lost Age toy releases, and one of them is a fresh look at Advanced Series Ultimate Optimus Prime. AD-31 is an extensively painted and extensively remolded version of TF4 Generations Leader Optimus Prime, making it the most movie-accurate transforming toy of everyone's favorite victim of Space PTSD. Keep reading to see the images!
Toys R' Us have joined the Transformers: Age of Extinction DVD bandwagon with a new offering of exclusive Kre-O Optimus Prime and Glavtron figures that will inclused in a special edition boxed set. The set is listed for $19.99 USD to be released on September 30th 2014. Check out the image of the DVD box with figures below for a preview now.
Besides the Cloud update, TakaraTomyMall also posted a variety of pictures of new Lost Age series figures, including Power Attackers Grimlock, Slug, Snarl, and Galvatron. Also pictured is a four-pack of one-step Transformers with Optimus Prime, Galvatron, Slug, and Helicopter Drift. Keep reading to see the images!









Tfieds.com - Buy, sell and trade toys, comics and games












ENI
About
Entertainment News International (ENI) is the popular culture network for fans all around the world. Get the scoop on all the popular comics, games, movies, toys, and more every day!
Sites
Action Figures
Comics
Classifieds
Entertainment
Reset Nation
 
Marvel
Podcasts
Star Wars
Transformers
Links
Support
This site and content are copyright © 2014 Entertainment News International - All other rights revert to their lawful owners
This website is provided for the general public as an information and entertainment resource. If you feel this site has infringed on your legal rights, please contact us