Transformers Daily News Source for Transformers 5, Titans Return, Robots in Disguise, Combiner Wars, Generations, Third Party, G1, Beast Wars, Reviews, Comics, Games & More Than Meets the Eye!
TFormers Transformers News and Reviews
facebook twitter Pinterest Tumblr Google+ youtube podcast rss
Transformers Movies
Hasbro Profits Plunge 71% - Hope Rides on Dark of the Moon and Marvel Success
BaCon - Thursday, April 14, 2011


There is indeed more than meets the eye. In a report just out by Forbes.com, it appears things are real bad at Hasbro. Following their frouth quarter 2010 under-performance. The first quarter 2011 reports of a 71% drop in profit is shocking. Who would believe things are this bad at the arguably #1 toy retailer in the world? Needless to say, all hopes are now riding on the Success of the Transformers: Dark of the Moon and Marvel movies coming this summer.

It is kind of perplexing to understand how this happened. Hasbro admitted they gambled long on board game sales and other initiatives that didn't pan out over the holidays. Traditionally a slow time of year for retails sales. Hasbro needed to show they could hold on and even improve in the first quarter of this year. A drop of 71% is not good to say the least. Hasbro stock has lost 2.5% of their stock valuation on the news at the time of this writing.
    "Toy producer Hasbro reported a 71% plunge in first quarter earnings today. Net income fell to $17.2 million, or $0.12 per share, from $58.9 million, or $0.40 per share, in last year's first quarter..."
All eyes will be on Hasbro for not just ticket sales, but toy sales as well. Hasbro has stated they are looking towards the release of Transformers Dark of the Moon, and the Marvel films Captain America and Thor, that will play in theaters this summer. From Hasbro CEO Brian Goldner:
    "...the company is building momentum into the release of another Transformers movie and two Marvel films for which it will sell related toys."
I have to be candid and say much of what we are seeing is the well known symptoms of the sequel. Properties that have seen mass popularity, enjoy a limited life span. When they fail, they fail just as dramatically as they take off. I hope I am wrong, but Hasbro may have passed it's prime.

Read the full news story now at forbes.com.

Stay tuned to Tformers.com for more details as they are made available. Your best resource for all the Transformers news and community every day.

Can Hollywood Save Hasbro?
Yes
No
Maybe

   Votes: 806  -  Poll Results

TFormers Member Comments

NO COMMENTS YET - Start the Coversation by Posting Yours Now!

»  POST A COMMENT ON THIS STORY - CLICK HERE!  «
     (Membership Required)

More Transformers Movies News
Chevrolet Japan has published its company newsletter, and there's a fairly lengthy feature about MPM-3 Movie Masterpiece Bumblebee within. Lead designer Yuya Onishi talks about the figure, due out in Japan on July 15th, and the fact that it apparently uses a fair amount of diecast metal largely to the demands of overseas fans. Keep reading for a mechanically-translated transcript of the feature and a photo!
From Sunson Son on Facebook, by way of TFW2005, we have photos of a life-sized, metal replica of the Autobot Matrix of Leadership as seen in Transformers: Revenge of the Fallen! The only other thing we currently know about this replica, which is being produced by a company known as Visual Time Collectibles, is that it will be limited to a run of 350 pieces. Which, given what high-end Transformers movie collectibles tend to run price-wise, is probably going to be plenty. Keep reading to see!
As one Transformers movie news cycle begins to wind down, the next one kicks in to gear. Screen Rant has already been talking about next year's Bumblebee prequel movie with producer Lorenzo di Bonaventura. Perhaps the most interesting piece of this is a change of language, now addressing the 2019 release for "Transformers 6" as a "hope" more than a plan. Might this change of attitude be a response to the surely lower than anticipated performance of The Last Knight in its opening day? Keep reading for more!
Following up on yesterday's magazine leak, TakaraTomy has put up a page and photos for MB-EX Movie The Best Laserbeak! Replicating a scene from Transformers: Dark Of The Moon, the site confirms that the figure is a Wonderfes exclusive with leftovers hitting Cybertron Satellite stores and TakaraTomy Mall in September. None of which ship overseas. So keep reading and, again, get ready to contact your middleman in Japan!
It's magazine scans season, and we've got our first scoop. Wonderfest is coming at the end of July! And that means more exclusives - in this case, a pink Bumblebee figure to recreate a scene featuring Laserbeak from Dark Of The Moon that, quite frankly, I can't remember at all. Keep reading to see the photo while I congratulate myself on successfully blocking out one of these films!











Facebook @TFormers
Transformers The Last Knight
A Bit More Than Meets The Trailers
Transformers: Salvation One-Shot
Generations IDW Comic Review
Optimus Prime Issue #8
Generations IDW Comic Book
Lost Light #6
Generations IDW Comic Book
Till All Are One Issue #10
Generations IDW Comic Book

Transformers: The Last Knight Merchandise Hits Universal Studios Theme Parks - New Figurine Set With Sqweeks & More

IDW Transformers Comic Solicitations For September 2017

Massive Update for Transformers: Forged to Fight - Drift and The Last Knight Missions


RADIO FREE CYBERTRON

Twitter @TFormers




ENI
About
Entertainment News International (ENI) is the popular culture network for fans all around the world. Get the scoop on all the popular comics, games, movies, toys, and more every day!
Sites
Action Figures
Classifieds
Entertainment
Marvel
 
Podcasts
Star Wars
Superheroes
Transformers
Links
Support
© 2017 Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and or owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. To have it removed right away, please [ Contact Us ].