There is indeed more than meets the eye. In a report just out by . Read more."> Hasbro Profits Plunge 71% - Hope Rides on Dark of the Moon and Marvel Success Transformers News Reviews Movies Comics and Toys
Transformers Daily News Source for Transformers 5, Titans Return, Robots in Disguise, Combiner Wars, Generations, Third Party, G1, Beast Wars, Reviews, Comics, Games & More Than Meets the Eye!
TFormers Transformers News and Reviews
facebook twitter Pinterest Tumblr Google+ youtube podcast rss
Transformers 5
Hasbro Profits Plunge 71% - Hope Rides on Dark of the Moon and Marvel Success
BaCon - Thursday, April 14, 2011

There is indeed more than meets the eye. In a report just out by Forbes.com, it appears things are real bad at Hasbro. Following their frouth quarter 2010 under-performance. The first quarter 2011 reports of a 71% drop in profit is shocking. Who would believe things are this bad at the arguably #1 toy retailer in the world? Needless to say, all hopes are now riding on the Success of the Transformers: Dark of the Moon and Marvel movies coming this summer.

It is kind of perplexing to understand how this happened. Hasbro admitted they gambled long on board game sales and other initiatives that didn't pan out over the holidays. Traditionally a slow time of year for retails sales. Hasbro needed to show they could hold on and even improve in the first quarter of this year. A drop of 71% is not good to say the least. Hasbro stock has lost 2.5% of their stock valuation on the news at the time of this writing.
    "Toy producer Hasbro reported a 71% plunge in first quarter earnings today. Net income fell to $17.2 million, or $0.12 per share, from $58.9 million, or $0.40 per share, in last year's first quarter..."
All eyes will be on Hasbro for not just ticket sales, but toy sales as well. Hasbro has stated they are looking towards the release of Transformers Dark of the Moon, and the Marvel films Captain America and Thor, that will play in theaters this summer. From Hasbro CEO Brian Goldner:
    "...the company is building momentum into the release of another Transformers movie and two Marvel films for which it will sell related toys."
I have to be candid and say much of what we are seeing is the well known symptoms of the sequel. Properties that have seen mass popularity, enjoy a limited life span. When they fail, they fail just as dramatically as they take off. I hope I am wrong, but Hasbro may have passed it's prime.

Read the full news story now at forbes.com.

We are dedicated to being to be the best resource for all your Transformers news and reviews every day. Keep your browser dialed to Tformers.com for updates as they happen.

Can Hollywood Save Hasbro?
Yes
No
Maybe

   Votes: 806  -  Poll Results

Facebook Social Comments

TFormers Member Comments

NO COMMENTS YET - Start the Coversation by Posting Yours Now!

»  POST A COMMENT ON THIS STORY - CLICK HERE!  «
     (Membership Required)

More Transformers 5 News
We reported on this back in 2014, but it appears with the roll out of Transformers 5 on the way. Paramount is just now in court fighting a $27 Million lawsuit. The suit claims that the Chinese company Wulong Karst Tourism, paid $750,000 to be placed in the film, but they never appeared in the movie that was shown in Cinemas. Could this be a setback for the Transformers 5 movie's product and licensing opportunities?
The Czech news site expats.cz reports that Michael Bay may be considering shooting locations within the Czech Republic for the upcoming Transformers 5. This comes shortly after prime minister Bohuslav Sobotka made a journey to Los Angeles to court Hollywood producers for filming in his home country. Producers for TF5 were allegedly seen scouting locations in the country, so I guess it worked! Keep reading for more details.
Entertainment website The Wrap is reporting tonight that comedian Jerrod Carmichael may be in talks to be part of the cast for Transformers 5, due to begin filming this summer. The Wrap previously reported the rumor of Nickelodeon star Isabela Moner also being in negotiations to star in the movie along with returning lead Mark Wahlberg. There's precious little in the way of details, and reportedly Paramount has declined to comment at this time, but with production getting ever closer, more and more of these rumors are likely to prove accurate. Keep reading for a link back to the original article.
Paramount Pictures and Hasbro, Inc. today unveiled its top talent writers room which will have responsibility for developing Hasbro’s cross-property interconnected onscreen universe featuring the brands G.I. Joe, Micronauts, Visionaries, M.A.S.K. (Mobile Armored Strike Kommand) and ROM. This group includes some of the most notable creative talent in Hollywood, including Academy Award Winner Akiva Goldsman (A Beautiful Mind), who will have responsibility for overseeing the writers room on behalf of Hasbro and Paramount as well as serving as Executive Producer for all of the films.
Micheal Bay has let it be known that he's and about scouting for the Transformers 5 locations via this instagram account. And what could be more iconic than a shot of him at Stonehenge? Word is they will be shooting parts of the 5th Transformers movie in the UK so we'll have to wait and see where the devastation will take place. What other locations do you think would make a good playground for GIANT F*ING ROBOTS?











Facebook @TFormers
Transformers BotCon 2016

Sins Of The Wreckers #4
Generations IDW Comic Book
Transformers Vs. GI Joe #12
Generation 1 IDW Comic Book
The Transformers #52
Generations IDW Comic Book

Knockoff Alert! KO MP-24 Star Saber Is Out There - Comparison Photos!

IDW Transformers Comic Solicitations For July, 2016

Transformers Earth Wars - Leader Megatron Sitting on His Throne Image


RADIO FREE CYBERTRON

Twitter @TFormers




ENI
About
Entertainment News International (ENI) is the popular culture network for fans all around the world. Get the scoop on all the popular comics, games, movies, toys, and more every day!
Sites
Action Figures
Classifieds
Entertainment
Marvel
 
Podcasts
Star Wars
Superheroes
Transformers
Links
Support
© 2016 Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and or owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. To have it removed right away, please [ Contact Us ].