Hasbro have updated their official web site with news that an official Transformers Kre-O website will be launching July 1, 2011. KRE-O brings quality and innovation to the construction aisle. Each KRE-O Transformers set is ‘More Than Meets the Eye,’ with two types of builds: create a robot and then disassemble to build a vehicle, disassemble the vehicle to build a robot. Packed with play, most sets come complete with themed accessories and a poseable KREON mini figure in robot or human form.

Highlights from the KRE-O collection include:

KRE-O TRANSFORMERS OPTIMUS PRIME set

‘Roll out’ and get hands on with the biggest building set in the KRE-O line up: the KRE-O TRANSFORMERS OPTIMUS PRIME set.

Complete with more than 500 pieces, the largest amount featured in any of the 2011 KRE-O sets, builders can assemble the popular OPTIMUS PRIME character in 'vehicle' mode as the notable semi-hauler or in 'robot' mode to create the leader of the AUTOBOTS. When in 'vehicle' mode, the truck's removable cab converts into a mini-command station and the trailer opens to fit the two motorcycles and four unique KREON mini figures included with the set. The trailer can also be disassembled and built into a command center playset for the KREON mini figures. When in 'robot' mode, builders can blast into action with a projectile launching brick! The KRE-O TRANSFORMERS OPTIMUS PRIME set includes orange traffic cones and cool decorative decals. Available at most major retailers nationwide and HasbroToyShop.com.


KRE-O TRANSFORMERS BUMBLEBEE Set

The 2-in-1 KRE-O TRANSFORMERS BUMBLEBEE set allows fans to create and recreate their favorite AUTOBOT character in ‘robot’ mode or in 'vehicle' mode. In 'robot' mode, builders can convert the wings on BUMBLEBEE into a glider for KREON mini figures to balance on. In 'vehicle' mode, open up the driver's door and take up to two KREON mini figures for a spin. Set includes two KREON mini figures and more than 300 pieces. Available at most major retailers nationwide and HasbroToyShop.com.


KRE-O TRANSFORMERS STARSCREAM Set

Builders can construct the KRE-O TRANSFORMERS STARSCREAM set to form the STARSCREAM character in one of two modes: 'vehicle' or 'robot.' In 'vehicle' mode, builders can open this DECEPTICON 'jet's' canopy to fit a KREON mini figure into the cockpit, blast off removable 'rockets' and 'turbo thrusters,' or use the retractable wheels to pretend they're taking off the runway. Comes complete with more than 300 pieces and two KREON mini figures. Available at most major retailers nationwide and HasbroToyShop.com.

Check out these and more on July 1, 2011 at KRE-O.com!

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