We reported about a week ago on the possibility of a merger between Hasbro and Mattel, initiated by Hasbro themselves. We have word via Reuters that this effort did not proceed very far, and as of the current time the dealings are not moving forward. Reuters reports via confidential sources that part of the failure to deal at this time was due to what Mattel indicated was an "undervaluing" of the company by Hasbro. We don't expect much more to develop on this anytime soon, but as this wasn't the first time Hasbro has put out feelers, we're also sure it won't be the last. Find a link to the report in the full article below!
I'm ExVee; my name is Chris. If you read Gizmodo, or know people that do, you probably heard about a photo of a small piece of deco work on the brand new Power of The Primes Jazz, which says in a Cybertronic font "MAGA". It's a font whose development is credited to longtime super-fan Jim Sorenson, and which has been used on Transformers toys here and there for a while now. One notable use was on Titans Return Seaspray where it was used to inscribe the name Alana inside the forearms, referencing Seaspray's love interest from an episode of the G1 cartoon. What you may not know is, I'm the one who took that original photo, with only the best of intentions. But, we all know where that can lead you. Keep reading...
A new report on CNN Money is bringing attention to the ripples that the bankruptcy filing of Toys R Us is likely to make in the toy industry. Hasbro's quarterly earnings call recently noted a healthy growth for the company above expectations in the third quarter. But the fourth quarter, reliant on the all important shopping holidays, is looking to be less fruitful. During the lead up to the bankruptcy decision, Hasbro made clear their intent to maintain normal business relations with Toys R Us, indicating how much value they still carry as a retail partner. Keep reading to find the link back to the original article!
We're excited to launch a new feature this week, called "Why, Transformers?" - or "WhyTF?" for catchier branding purposes. This new video series features Eric Crownover (aka EricCrowbar) joining Chris (aka ExVee) to discuss a question each week around a topic of interest. For the first episode, Chris and Eric talk about why we believe there were once going to be as many as four Titans Return box sets, and why we ultimately only got two - even though those two that came out look to have performed significantly better than the Combiner Wars sets. Click through to watch the episode right now!
Two weeks ago we brought you news of Toys R Us looking at options to address debts coming due at the start of the new year. Today we have a followup, as Bloomberg reports the retailer is planning to file for Chapter 11 bankruptcy protection. This sounds alarming, but is not an automatic death sentence, and this act could allow the toy store to continue operations for several years - ideally enough to get out from under its debts. Reportedly some suppliers had pre-emptively reduced shipments to Toys R Us, but at last word, Hasbro was maintaining normal business, so Transformers availability should continue as usual for the time being. Click through for a link to the original article.