Transformers Daily News Source for Transformers 5, Titans Return, Robots in Disguise, Combiner Wars, Generations, Third Party, G1, Beast Wars, Reviews, Comics, Games & More Than Meets the Eye!
TFormers Transformers News and Reviews
facebook twitter Pinterest Tumblr Google+ youtube podcast rss
Generation 1
Transformers Sales Fall, Better Than Expected in Hasbro Q3 2015 Earnings Report
BaCon - Monday, October 19, 2015


The numbers are in from the latest Hasbro Q3 2015 Earnings Report with word that Transformers sales declined over one-third. Furby, My Little Pony and Littlest Pet Shop also saw declines. Hasbro CEO Brian Goldner responded to a question about shirking shelf space. Citing the decline in sales due mostly to this being an off-year from the movie. Sales are actually better than expected thanks to the new Robots in Disguise cartoon, new product lines, and other Transformers related initiatives such as licensing and games. Read on for more details and quotes.
Last year the brand benefited from the Transformers Age of Extinction film. We continue to plan the future of Transformers franchise in all forms of entertainment including movies, television and digital expressions. Transformers Robots in Disguise is airing on Cartoon Network in the US and many international markets and Transformers Rescue Bots is also airing on networks around the world.
...
These gains were more than offset by declines in a number of brands including Transformers, Furby, My Little Pony and Littlest Pet Shop.
...
The decline in revenue was primarily driven by lower Transformers revenues in the segment the year after the movie.
...
Q: Secondly, with Transformers, tell me if I am wrong but it just seems from an observation standpoint the shelf space for Transformers has been shrinking, we are seeing far fewer SKUs. And I am just curious to think -- get your opinion on how that product's evolution will take place over the next couple of years and at least in non-movie years?

A: Brian Goldner: ...Year to date Transformers is actually bucking the trend of a typical boys action property the year following the movie. In fact it is down by just over one-third which as you know is far better than one would expect in a non-movie year and that is because of the amount of entertainment. We are also seeing in our preschool Transformers growth year to date in preschool Transformers, our Transformers Rescue Bots product line and being supported again by content. Our licensing year to date for Transformers is up. So I think maybe we would need to take a broader perspective on the performance of Transformers and look more globally because it is performing quite well in a non-movie year, certainly was down in the quarter and down more typical in the more typical range in the quarter. But again I think the team has done a great job, great innovation, an expanded product line and again down below those trends one would expect.


TFormers Member Comments

NO COMMENTS YET - Start the Coversation by Posting Yours Now!

»  POST A COMMENT ON THIS STORY - CLICK HERE!  «
     (Membership Required)

More Generation 1 News
Just up on PreviewsWorld Variants Checklist, we have a look at the IDW Publishing Transformers Optimus Prime #14 comic book incentive covers. Get a look at the prviously seend art work by Andrew Griffith and the newest B cover by Casey Coller. Read on for the full details Transformers Optimus Prime #14 on.
The holidays are here and Santa's got all kinds of deals for you. The latest one is from Hasbro Toys Shop who are offering 30% off one single item at checkout on HasbroToyShop.com on December 6, 2017 till 11:59 p.m. ET - ONLY. Read on for the full details below.
Just up on their facebook page, a new G1 Skywarp Statue has been revealed by Imaginarium Art. The new products shows Skywarp with a quote from the episode Countdown To Extinction - “Don’t worry. We’ll make them regret undooming themselves”. Something tells us there's going to be a whole bunch of Seekers coming our way. Read on to see the image now.
It’s our biggest Cyber Monday Sale yet and it starts NOW! Loved Black Friday? You won’t want to miss our deals today, with huge savings up to 50% off over 30+ items , like Fans Hobby MB-01 – MB-05 for only $89.99 each & MMC PS-05 Girder and PS-07 Artifex for $49.99 each. Save here: https://tfsource.com/cyber-monday/
Looks like the Autobot leader will be joining this year's Hallamark holiday tree ornaments offering this year. We knew about the Soundwave and Last Knight Hot Rod, but the addition of the Generation 1 styled Optimus Prime is a little bit of a surprise, literally. As this one seem to be scaled down a bit from the previous edition.












Swoop
Generations Power of The Primes Deluxe Class Figure
Dreadwind
Generations Power of The Primes Deluxe Class Figure
Lost Light Issue 11
Generations IDW Comic Book
Dinobot Slug
Generations Power of The Primes Deluxe Class Figure

Power of the Primes - Wave 2 Prime Masters Submarauder & Alchemist Prime and Landmine & Alpha Trion Images

Lost Light Issue #12 Three Page iTunes Preview

Hang It Up Optimus Prime! Transformers G1 Pinata Rolls Out The Candy

RADIO FREE CYBERTRON




ENI
About
Entertainment News International (ENI) is the popular culture network for fans all around the world. Get the scoop on all the popular comics, games, movies, toys, and more every day!
Sites
Action Figures
Entertainment
Marvel
 
Podcasts
Star Wars
Transformers
Links
Support
© 2017 Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and or owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. To have it removed right away, please [ Contact Us ].