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Conventions Center
SDCC 2011 - Hasbro Transformers Panel Report - Generations Continues! Prime 2012 Sneak Peeks! New Dark of the Moon Figures!
Jack Q - Thursday, July 21, 2011

Here are the point-by-point shots of the Transformers Brand panel that took place at SDCC 2011! We are reporting from the panel that covers news on Generations, Dark of the Moon, Rescue Bots, Transformers Prime, a sneak peek at 2012 figures, Transformers The Ride 3-D and much more.



Kre-O Toys with 28 Kreons.


Line coming 8/1.

They are simple TF for younger kids to into into the TFs.


The line is back!

Junkheap - Junkion Character

+ Skyshadow

+Nerf Barricade Optimus Prime
+Win a Transformers Nuclear Blast Guitar at SDCC only.

Dark of the Moon

+ Air Raid

+ Armor Top Spin
+ Darksteel

Mechtech satellite dish transforms into cannon.
The figure comes with tools, buzz saw and power drill.
Fixes other TFs


+Cannon Force Ironhide

+Leader Ironhide

+Ultimate Optimus Prime - has a fancy box.


+Soundwave w/ Mr Gould

+Autobot Ratchet
+Ark - Comes with rover from moon seq in movie.

Toys R Us
+Trans Scan figures
+Masterpiece Rodimus Prime

+Twin Twist and Leadfoot Pack

+Deluxe Optimus Prime
+Bumblebee and Sideswipe - 84 is the year of the beginning of Transformers and 04 is the number that Sideswipe was released in Japan.

+Unicron in the 1986 Transformers: The Movie colors




+Terrorcon Cliffjumper

+Voyager Prime

+Entertainment Pack
- Deluxes Optimus Prime and Megatron with kids
- Kids are made of PVCs
- Includes DVD of television show

+Matrix Prime - SDCC Exclusive


Concept Artwork Only! Nothing is in production yet.

Legions have big weapons that combine.

+Legion Arcee
+Legion Wheeljack - has 2 swords on back

+Legion Bumblebee

+Commander Ironhide
Has two weapons and clear parts in chest and body for light piping or to interact with other products.

+Cyberverse Vehicles
- Wheeljack Spaceship that is capable of holding the figure.
- Another vehicle opens up and can carry as many 4 characters (3 in, 1 outside). Has light up feature to light up Energon weapons.

+Deluxe Soundwave
Has a Laserbeak figure that detaches and transforms like the cartoon version. Drone / jet vehicle form.

+Deluxe Knockout - has a very cool alt mode.

+Deluxe Wheeljack - Also has two swords that can be attached to the front of his alt mode like tusks.

+Voyager Skyquake - Jet form and robot form.

+Voyager Starscream - Classic looking jet, has much more details. He has a fire blast weapon that lights up with Energon flowing through.


Mark Woodberry talks about creating rides based on pop culture properties. They like to collaborate with the originator and this started with the Jurassic Park ride and followed by rides for James Cameron, and Revenge of the Mummy.

All those things have been brought into making Transformers the Ride 3-D, set for a launch in 2012. Involves state-of-art motion ride with 4D project imagery.

Michael Bay is a consultant on the ride and they have tapped Cullen and Welker as Prime and Megatron for the ride voices. Other voice talent from Transformers history are also included as voices in the ride.

Ride is based on the NEST mission to find the shard of Allspark. NEST needs the Autobot's help to transport the shard and Evac helps them out. Ride will feature face-offs with Ravage and other Dececpticons.

The next scene we are treated to is with Prime as we follow him through the streets of Chicago to complete mission. Ride flies though air and up on top of buildings, with Prime saying "Only you can save the Universe."

Website goes live today: - Sign up there to follow the project progress.

We are dedicated to being to be the best resource for all your Transformers news and reviews every day. Keep your browser dialed to for updates as they happen.

Facebook Social Comments

last 10 shown - scroll to view more   TFormers Member Comments
1:23 pm

So far I'm loving the TFP toys especially the cons I want voyager Starscream, Skyquake, Soundwave, Knockout.....Yum. DOTM toys seem meh to me, I get the deluxe Soundwave. The HA Soundwave seems to be disappointing, alt mode is nice bot mode....not so much. However I do like the way Lazerbeak... read more 
4:31 am

Unicron would also triple in price on the first day on Amazon. The prices there are crazier then eBay's EDIT - Nevermind I was wrong loosk like Amazon is getting Unicron. Damn and here I thought Hasbro learned from the Piranacon Mistake with BBTS So I guess keep an eye on Amazon. Hopefully we ... read more 
4:13 am

Those aren't even chicken legs because even chicks have legs. Those appear to be tiny tri-pods at the end of his knees. I keep looking at the pic but I just dont see any mass anywhere that would indicate its mistransformed. Makes me sad in my heat. 
4:03 am

I hope you're right regarding HA Soundwave. l would hate to skip on him because of chicken legs. 
3:11 am

HA Soundwave has to be mistransformed. His legs look tiny. Deluxe is freakin awesome. Will be buying all of them however. Prime Soundwave looks way better then his CGI model. Don't care too much for anything else aside from Dark Steel and Junkheap. Playschool Bots looks cool though. 
2:49 am

Probably Hasbro going, you didn't order enough, while Walmart probably ordered 100 times more then Amazon. So Walmart Got Unicron. Most people would rather shop at Walmart then Amazon. its all in how much money can Hasbro make Look at Big Bad Toy Store. They are still trying to unload Piranac... read more 
2:25 am

What happened to Unicron being an Amazon exclusive? 
12:48 am

I do NOT like Soundwave's MechTech weapon. Looks goofy in alt mode. Soundwave however... The "red" Ironhide looks decent enough, but they're still using that horrible Voyager mold So to get Leadfoot you have to get Topspin again? LAME Prime Wheeljack looks hawt Evac looks ... read more 
12:03 am

2011 most expansive year ever? LOL funny cause it is definitely not the most expansive year for Transformers LOL First Off The Director of Marketing Sarah? She needs to be fired, she isn't doing her job (Proof is on the shelves) Evac's deluxe mold looks cool. I will have to buy him Junkhe... read more 
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More Conventions Center News
After nearly a year of speculation stemming from Hasbro's termination of the BotCon license, we finally have concrete info on what happens next: HasCon, Hasbro's official convention happening between 9/8/17 and 9/10/17 in Providence, Rhode Island! Few details are available yet, but the HasCon site is live and (supposedly) accepting signups to keep posted on the details of the con. Keep reading for the official press release!
Hasbro has let us know that there's a livestream scheduled roughly an hour from the time of this posting at New York Comic Con! Titled "Hasbro Transformers Preview" on the NYCC official website, the panel will feature the Hasbro Transformers team and be on the Twitch NYCC Live Stage channel. We've embedded that channel after the cut (WARNING: Autoplay), so keep reading to get front-row seats to the event!
RAC reviews SDCC Tablet Soundwave! It's a nice figure, about Voyager sized, and you might think the articulation is a mite weird and limited in places - but that's a tradeoff for its one trick. And what a trick. Click here to read the review!
Soundwave is an impressive figure! It turns into a super-thin tablet and amazingly, is not really frustrating to transform in any way. The only downsides: it doesn't look much like Soundwave, and that backpack is so close to being a fun little Laserbeak figure. Keep reading to see 65 images of Soundwave!
TFND has posted a wealth of images from their 12th annual event in Taipei, and somebody brought a lot of interesting toys to the con, some as yet unreleased! Most notably on that front there's MP Delta Magnus, and Unite Warriors Computron standing shoulder to shoulder with his Combiner Wars counterpart! (And stealing his hands and feet!) All that and more after the jump, so keep reading!

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