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Conventions Center
SDCC 2012 - Hasbro Transformers Brand Panel Report - No Breakdown; FE Prime Toys Coming to TRU In November; Generations Grimlock

By BaCon on Thursday, July 12, 2012

Last Updated: Friday, July 13, 2012 at 5:30 AM PT
» Updated images with links to bigger gallery images.

Tformers reported live from the Hasbro brand panel at SDCC 2012 where the company offered up the latest product from Transformers Prime, KRE-O, Generations, and more! There were some disappointments, like Breakdown not being mentioned for potential release, but also some surprises, like Transformers Prime First Edition toys would make it to Toys R Us shelves in November and there will indeed be a Transformers Generations Voyager Grimlock!

Panel Team

» Aaron Archer
» Jerry Jivoin
» Andy Schmidt
» Lisa Wade
» Quinten Chapman

Due to some technical difficulties, the team started out with the question and answer session


Will we see Breakdown today?
Not in the presentation, sorry.

Will we see the First Edition Prime toys?
Yes, they will be out this Fall. Probably hitting stores around November at Toy R Us. Read about it below.

On what to expect for Fall of Cybertron
Fall Items and Spring 2013 will launch in support of the video game release. There will be at least 40 new toys coming out in 2013, relaunching Generatons in a "Big Way"

When will new episodes of Transformers Prime air?
New Transformers Prime episodes will continue this fall and will complete the 2nd half of Season 2.

What happened to the Transformers Dark of the Moon products? Will we ever seem them here?
They are looking for ways to get these toys out. Stay tuned.

On new Masterpieces
No other Masterpiece figures than what we have seen today.

A potential for War For Cybertron/Fall of Cybertron Trypticon and Omega Supreme
Not confirmed for the future, but you never know what can happen.

Transformers UNIVERSE MMO

The game will be out in 2013 and is in beta testing now.

Rescue Bots

» Bots and Robbers playset
» Chase figure in 2013

"Energize" 2013 Sneak Peek

With new tools and different accessories, clear plastic parts.

» Figure 2 Packs with Person Figure


Spring 2013 Sneak Peek

click image for a larger view

Micro Changers!
» Blastoff, Rampage, Dirge, Springer, Insecticon, Arachnid and more

click image for a larger view

» Combiners with 4 characters - Predicus (Predaking), Superion, Devastaor, Bruticus


» Expect 14x Deluxes, 8x Voyagers for the rest of the year

» Thundertron, Ultra Magnus, Skyquake

» Legions Fallback, Tailgate and Knockout
» Commanders Bulkhead, and Skyquake.


» 24x Singles, 4x Launchers, 20x 2-packs

» Starscream with Launcher

New Bots - 2013 Sneak Peek
Jump Shots - They jump
Spin Shots - Spin around
Flip Shot - Do Back Flips
Blitz Shot - Bash together

» Flip Bumblebee shown - more bulk, some added articulation

New Packaging - Character art from game. Have battle dials, and upgrades.


» Amazon Jetwing Prime will be out in November
» G2 Bruticus - with Forensic Packaging Design and will be a shared exclusive with Big Bad Toy Store. Hasbro commissioned an artist from the G2 era to hand paint Bruticus so that the colors are as failthful as possible.

» Ultimate Prime Year of Dragon Paint Scheme

» Transformers Masterpiece Thundercracker, using the MP-11 mold.

First Edition
» Prime Entertainment Pack - Optimus Prime vs Megatron w/ Kids

» Voyager Bulkhead and Optimus Prime

» Deluxe Arcee, Vehicon, Starscream, and Terrorcon Cliffjumper!

"China Import" Generations
Toys R Us will also be carrying these previously Asia-only Transformers Generations figures that will be out in October.

The packaging will have Chinese and English language, to give it that imported feel.

China Generations Legions
» Silverstreak
» Hoist
» Motorbreath
» Thundercracker

China Generations Scouts
» Sand Storm
» Dead End
» Brawl
» Laserbeak

China Generations Deluxes
» Springer
» Swerve
» Cliffjumper
» Wheelie

China Generations Voyagers
» Powerdive
» Hot Spot
» Samurai Megatron

Transformers Prime Dark Energon Series
Features repaints with Dark Energon weapons and darker packaging

» Bumblebee
» Wheeljack
» Knockout
» Starscream

» Megatron
» Optimus Prime

Linkin Park Soundwave - Exclusive Rock Star Transformer Figure
» Exclusive Soundwave with special paint scheme that will include four (4) cassettes, a two-tone solid gold color deco (a.k.a. bling paint scheme) that is limited to 2000. The figure has a special paint scheme that will include four (4) cassettes, a two-tone solid gold color deco (a.k.a. bling paint scheme) that is limited to 2000. The cassette door in the unique boombox packaging holds a removable mix tape that acts as a certificate of authenticity.


Deluxe Wave 2
» Wreckers Impactor, Twin Twist, Top Spin, Whirl, and Roadbuster will all combine into Ruination! The set is a remold and redeco of the existing Transformers Generations Fall of Cybertron Bruticus figure.

Legends Cassettes
» Eject & Ramhorn
» Rewind & Sunder

18 figures for Spring of 2013 (March 2012)
» Blaster Figure with Steeljaw

» Voyager Grimlock! - somewhat blocky looking with a Transformers Animated-like paint scheme with Cybertronian Circuity in robot mode. Has a nice T-rex mode with clamping jaw action with light up head and chest.


Get the scoop on all the Transformers updates as they happen right here at Tformers.com. The best resource for all your Transformers news and reviews every day.

Facebook Social Comments

last 10 shown - scroll to view more   TFormers Member Comments
3:55 pm

the kids of today and the future collectors of tomorrow! Don't frustrate them now! i'll need someone to sell my collection to in 40 years!!! 
3:41 pm

And remember that the kiddies are collectors too, and in fact DO want every figure in the assortment! 
3:35 pm

I don't pay attention to GI Joe  
3:17 pm

Think about how bad the JOE fans must be feeling right about now. 
2:08 pm

It would sell if they didn't clog so many damned Bumblebees on the shelves and put, say, Vehicons up  
formerly nortagem
6:18 am

I think you're right on both accounts. 
5:46 am

it is one of the top selling lines of all time 
Jason X
11:03 pm

Yeah, well awesome doesn't have an off season (this I know from years of personal experience) so they need to step it up! 
4:15 am

It is. 
2:28 am

imho, I also figured the same thing. Perhaps the marvel super heroes toys hasbro sells makes decent profits. 
»  Read ALL Forums Posts & Replies
»  Post a Comment on This Story!  (membership required)

More Conventions Center News
The final Auto Assembly takes place next weekend in Birmingham, England, and there's been some interesting developments! First is that, for the first time ever, the convention has official exclusives! AA and Roll Out Roll Call have partnered with the Collectors Club to offer a selection of this year's BotCon pieces at their shows. There is also going to be a very limited print by G1 and ReGeneration One artist Andrew Wildman available at the show! Read on for more details!
TFCon Charlotte has announced a new guest: Gregg Berger, voice of Grimlock in both G1 and the upcoming Transformers Devastation! Berger will be onhand all weekend for Q&A panels and autograph sessions. Read on for more details!
This week on Radio Free Cybertron: We talk about the new Masterpiece Thundercracker figure coming from Takara Tomy, the Diaclone Reboot Masterpiece Toys, MakeToys Cyclonus upgrade kit, Dr Wu's NOT Mixmaster upgrade kit--er--figure, plus we sit down and chat with Colin Douglas, organizer of TFCon Charlotte about the upcoming convention.

Shockingly enough, all three of the Transformers exclusives on Hasbro Toy Shop which debuted at San Diego Comic Con this summer are still available to purchase as of this writing. While this batch isn't the first to see one piece stick around for a little while after activation, it's probably the first time the whole assortment has stayed accessible and obtainable even for those not riding their mobile devices at work hoping to beat store crashes. So what made this year different? Keep reading!
We wanted to give everyone the heads up. Hasbro revealed during the course of SDCC that their exclusives were planned to make their way on to HasbroToyShop on July 28th, which is tomorrow! If you're hoping to get yourself any of this year's offerings, be ready to join your fellow fans in monitoring the site starting tomorrow morning for stock to be activated. We were able to bring you reviews of all of these exclusives, so if you want to familiarize yourself again before the big day, click through for a list of our coverage!

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