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Conventions Center
SDCC 2012 - Hasbro Transformers Brand Panel Report - No Breakdown; FE Prime Toys Coming to TRU In November; Generations Grimlock
BaCon - Thursday, July 12, 2012

Last Updated: Friday, July 13, 2012 at 5:30 AM PT
» Updated images with links to bigger gallery images.

Tformers reported live from the Hasbro brand panel at SDCC 2012 where the company offered up the latest product from Transformers Prime, KRE-O, Generations, and more! There were some disappointments, like Breakdown not being mentioned for potential release, but also some surprises, like Transformers Prime First Edition toys would make it to Toys R Us shelves in November and there will indeed be a Transformers Generations Voyager Grimlock!

Panel Team

» Aaron Archer
» Jerry Jivoin
» Andy Schmidt
» Lisa Wade
» Quinten Chapman

Due to some technical difficulties, the team started out with the question and answer session


Will we see Breakdown today?
Not in the presentation, sorry.

Will we see the First Edition Prime toys?
Yes, they will be out this Fall. Probably hitting stores around November at Toy R Us. Read about it below.

On what to expect for Fall of Cybertron
Fall Items and Spring 2013 will launch in support of the video game release. There will be at least 40 new toys coming out in 2013, relaunching Generatons in a "Big Way"

When will new episodes of Transformers Prime air?
New Transformers Prime episodes will continue this fall and will complete the 2nd half of Season 2.

What happened to the Transformers Dark of the Moon products? Will we ever seem them here?
They are looking for ways to get these toys out. Stay tuned.

On new Masterpieces
No other Masterpiece figures than what we have seen today.

A potential for War For Cybertron/Fall of Cybertron Trypticon and Omega Supreme
Not confirmed for the future, but you never know what can happen.

Transformers UNIVERSE MMO

The game will be out in 2013 and is in beta testing now.

Rescue Bots

» Bots and Robbers playset
» Chase figure in 2013

"Energize" 2013 Sneak Peek

With new tools and different accessories, clear plastic parts.

» Figure 2 Packs with Person Figure


Spring 2013 Sneak Peek

click image for a larger view

Micro Changers!
» Blastoff, Rampage, Dirge, Springer, Insecticon, Arachnid and more

click image for a larger view

» Combiners with 4 characters - Predicus (Predaking), Superion, Devastaor, Bruticus


» Expect 14x Deluxes, 8x Voyagers for the rest of the year

» Thundertron, Ultra Magnus, Skyquake

» Legions Fallback, Tailgate and Knockout
» Commanders Bulkhead, and Skyquake.


» 24x Singles, 4x Launchers, 20x 2-packs

» Starscream with Launcher

New Bots - 2013 Sneak Peek
Jump Shots - They jump
Spin Shots - Spin around
Flip Shot - Do Back Flips
Blitz Shot - Bash together

» Flip Bumblebee shown - more bulk, some added articulation

New Packaging - Character art from game. Have battle dials, and upgrades.


» Amazon Jetwing Prime will be out in November
» G2 Bruticus - with Forensic Packaging Design and will be a shared exclusive with Big Bad Toy Store. Hasbro commissioned an artist from the G2 era to hand paint Bruticus so that the colors are as failthful as possible.

» Ultimate Prime Year of Dragon Paint Scheme

» Transformers Masterpiece Thundercracker, using the MP-11 mold.

First Edition
» Prime Entertainment Pack - Optimus Prime vs Megatron w/ Kids

» Voyager Bulkhead and Optimus Prime

» Deluxe Arcee, Vehicon, Starscream, and Terrorcon Cliffjumper!

"China Import" Generations
Toys R Us will also be carrying these previously Asia-only Transformers Generations figures that will be out in October.

The packaging will have Chinese and English language, to give it that imported feel.

China Generations Legions
» Silverstreak
» Hoist
» Motorbreath
» Thundercracker

China Generations Scouts
» Sand Storm
» Dead End
» Brawl
» Laserbeak

China Generations Deluxes
» Springer
» Swerve
» Cliffjumper
» Wheelie

China Generations Voyagers
» Powerdive
» Hot Spot
» Samurai Megatron

Transformers Prime Dark Energon Series
Features repaints with Dark Energon weapons and darker packaging

» Bumblebee
» Wheeljack
» Knockout
» Starscream

» Megatron
» Optimus Prime

Linkin Park Soundwave - Exclusive Rock Star Transformer Figure
» Exclusive Soundwave with special paint scheme that will include four (4) cassettes, a two-tone solid gold color deco (a.k.a. bling paint scheme) that is limited to 2000. The figure has a special paint scheme that will include four (4) cassettes, a two-tone solid gold color deco (a.k.a. bling paint scheme) that is limited to 2000. The cassette door in the unique boombox packaging holds a removable mix tape that acts as a certificate of authenticity.


Deluxe Wave 2
» Wreckers Impactor, Twin Twist, Top Spin, Whirl, and Roadbuster will all combine into Ruination! The set is a remold and redeco of the existing Transformers Generations Fall of Cybertron Bruticus figure.

Legends Cassettes
» Eject & Ramhorn
» Rewind & Sunder

18 figures for Spring of 2013 (March 2012)
» Blaster Figure with Steeljaw

» Voyager Grimlock! - somewhat blocky looking with a Transformers Animated-like paint scheme with Cybertronian Circuity in robot mode. Has a nice T-rex mode with clamping jaw action with light up head and chest.


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Facebook Social Comments

last 10 shown - scroll to view more   TFormers Member Comments
3:55 pm

the kids of today and the future collectors of tomorrow! Don't frustrate them now! i'll need someone to sell my collection to in 40 years!!! 
3:41 pm

And remember that the kiddies are collectors too, and in fact DO want every figure in the assortment! 
3:35 pm

I don't pay attention to GI Joe  
3:17 pm

Think about how bad the JOE fans must be feeling right about now. 
2:08 pm

It would sell if they didn't clog so many damned Bumblebees on the shelves and put, say, Vehicons up  
formerly nortagem
6:18 am

I think you're right on both accounts. 
5:46 am

it is one of the top selling lines of all time 
Jason X
11:03 pm

Yeah, well awesome doesn't have an off season (this I know from years of personal experience) so they need to step it up! 
4:15 am

It is. 
2:28 am

imho, I also figured the same thing. Perhaps the marvel super heroes toys hasbro sells makes decent profits. 
»  Read ALL Forums Posts & Replies
»  Post a Comment on This Story!  (membership required)

More Conventions Center News
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Hasbro has let us know that there's a livestream scheduled roughly an hour from the time of this posting at New York Comic Con! Titled "Hasbro Transformers Preview" on the NYCC official website, the panel will feature the Hasbro Transformers team and be on the Twitch NYCC Live Stage channel. We've embedded that channel after the cut (WARNING: Autoplay), so keep reading to get front-row seats to the event!
RAC reviews SDCC Tablet Soundwave! It's a nice figure, about Voyager sized, and you might think the articulation is a mite weird and limited in places - but that's a tradeoff for its one trick. And what a trick. Click here to read the review!
Soundwave is an impressive figure! It turns into a super-thin tablet and amazingly, is not really frustrating to transform in any way. The only downsides: it doesn't look much like Soundwave, and that backpack is so close to being a fun little Laserbeak figure. Keep reading to see 65 images of Soundwave!
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