Hasbro officially revealed today that Amazon and Big Bad Toy Store will be jointly sharing the exclusivity rights to sell Transformers Generations Fall of Cybertron G2 Bruticus, but they also revealed that the box art will be very unique as well.

Not only does the box art for the figure appear to be very retro, it is retro.

Hasbro did research on how the box art and figures looked back then and tried to apply it as faithfully as possible.

Hasbro called it "forensic research," which explains why the slide title reads that way.

Hasbro also commissioned an artist from the G2 era to hand paint Bruticus so that the colors are true to that toyline's color design scheme.

Enjoy the images of the packaging below and see the figure on display at the show.

Also, be sure to check out all of our coverage of the announced products in our Hasbro Brand Panel report.

click the image below to view the entire gallery

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