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Generation 1
SDCC 2013 - Transformers Products Hasbro Brand Team Panel
BaCon - Thursday, July 18, 2013

Tfromers is here at SDCC covering the show LIVE! Get ready for the Transformers Products Hasbro Brand Team Panel that will covering the new products for the coming year including Generations, Beast Hunters, 30th Anniversary Thrilling 30, Construct-Bots, Platinum Editions and much more. The report is completed with images and many details below.

Jerry Jivion
Lenny Panzyca

A lot going on with Transformers brands. An exciting time to be on the brand with things like Transformers The Ride 3D. New opening at Universal Florida.

Transformers Legends mobile game and the Transformers Universe MMO came from Jagex.

Beast Hunters won three Emmy awards. The show on The Hub has been a great show.


Custom Kreons with vac-metal and other features.

Legion Class

Dive bomb is coming in wave one.
Rot Gut
Ace Vehicon
Blusestreak with Chainbolter


Unicron Megatron - cool space mode
Ultra Magnus
Decepticon Bludgeon


Nightshadow Bumblebee

G1 Influence

New products coming in spring or 2014. They took inspiration from the early toys that were easy to transform so all their consumers can enjoy them. A lot of the toys have gotten to complicated. New toys should be enjoyed by young kids as well. Show movie figure instruction sheets.




Optimus Prime


Beast Hunter Prime Jungle Tracker colors
Stealth Bumblebee Talking version


New launch for Hasbro will have a new app coming out. This will allow people to build, battle, and enter codes to make your own digital robots that fans can make their dream TFs with others and on Free download for iOS and Android.

Best Bot Showdown

Every week they will show contests for the best, coolest and other ideas they will use to share them online. Fans will vote on the customs for special products to be made from the most popular designs from fans.

Scout Class - mix and match...


Parts can be moved all around from legs and arms to other parts of the figure. This allows kids to make their dream Transformers character.

Beast Hunters Construct-bots coming in spring 2014

Bumblebee - He has parts to pull apart and snap back into his mode with quick transformations
Ripclaw - Dragons have parts that can share with other toys. Like the Ripclaw weapon.

Elite Class - 55-60 pieces

Skystalker - Electric Dragon motif
Shockwave - Has beast hunter parts
Optimus Prime - Beast Hunters Dragon Ring that comes apart to make 2 swords

Triple Changers

Bumblebee - Customization pack to make any mode you like.
Optimus Prime vs Megatron

Triple Team - 2014

Unicron Megatron with Mini-cons feat that can combine together.
Bulkhead with Arirazor and Eagle (not final name)

Predcons Rising Program

Night Shadow and Blight
Prime and Predaking
Shockwave and Bombshock
Abominus Legion set in diff colors

Novoblast BB


Cryofire Predaking


Beast Fire Predaking
Construct-Bot Predaking


Lots of things happened in 1984. 30 years later is the Anniversary kicking off with Metroplex!


Swerve with Flanker
Cosmos with Payload
Autobot Tailgate with groundpoundser
Shaprshot with


Autobot Skids
Waspinator - Button on back makes him fly like a real wasp
Armada Starscream


Whirl - Wanted to include vehicle in both modes with authentic look of military type with decals and all.

Thrilling 30 - Limited Edition Exclusives

Metroplex SDCC Exclusive - They had to create a new kind of joint for the figure since he was so big,

Shockwave's Lab #2

Ultra Magnus #3

Grimlock vs Bruicus #4

ACG Hong Kong Metroplex #5

Showckwaves Lab AGC Hong Kong version #6

Ultimate Prime #8

MP Soundwave #9

Amazon G1 Predaking #10

Construct-Bots Predaking #11

G1 Titan Guardian Set

Pop-Up Book by Matthew Rhinheart coming in October

IDW 30th Anniversary Book

Covenant of Primus Book in December. Case transforms with sounds

Fan Built Bot

Fans choose new character that will be made into a new toy. Shows character sketches. Shows female type figure with jet mode. Looks like Arcee with jet wings. Samurai kind of look.

Jet looks like a herrier kind of jet with turbines in the wings.

Finally, they chose a Fembot character with a sword that is said to be a turbine tornado buster. It charges up in the sheath as the "Tornado Blade" or whatever they call it.

Theme was chosen for samurai with red and black named Windblade. Lots of details and colors on face ala kubuki kind of deco. Coming end of 2014 as a deluxe scale figure in the Generations line.

They create lore around her and are talking to IDW about comics and other things they have planned to promote the figure.

Questions and Answers

Will you make a My Little Pony Transformer?
No plan to make one, but they love them both and think it could make a cool mashup.

Will you be making the rest of the Dinbots in Generations?
It has been discussed, but no plans just yet.

Anymore plans to do more combiners?
No plans for any news ones at this time?

Any plans for more Ironhide toys?
They will use them when it is possible.

How do you chose extra accessories over show elements?
They add more stuff to the toys to make the more awesome than the other toys they offer.

Will we see a Hercules or Green Giant as MP toys?
They work with Takara on the new designs for those kinds of toys. But no plans right now.

Any plans for Japanese MP toys?
They have to redo the figures in English... they look at all of them and try to bring them to the USA.

Will you reissue Sixshot or Highbrow or Headmasters coming back?
They look at all the characters and think about how to bring them back. Sometimes they re-imagine them as new versions.


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