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SDCC 2017 SDCC 2017 -

Hasbro was excellent enough to send us over a very large box filled with a number of the exclusive items they had on offer at SDCC and just this week on Hasbro Toy Shop for us to check out. We'll be working on bringing you coverage of these items very soon, but in the meantime you can find out just what all we received by checking out the unboxing video I shot as I cracked in to the shipping carton. And let me tell you, there was no wasted space in that box! That video is embedded below, and be sure to watch for more coverage on these items coming up!

After making collections of all of these pop culture staples, which was brandon’s dream, Han Cholo gained the license from Hasbro to make Officially Licensed Transformers Jewelry. Gearing up for the release of the many exclusives at San Diego Comic con, Han Cholo found it fitting to make their release date of the Transformers jewelry collection to go along with the release of Transformers: The Dark Knight. With the new fans of the franchise excited about the movie Brandon wanted to give something to the old school fans of the 80’s Cartoon and thats just what he did. Basing the collection on Generation 1 toys, the first rollout features Optimus Prime, Megatron and Soundwave in all their glory.

Just in from SDCC 2017 is a look at the new IDW inspired Drift character that will be offered as a highly detailed non-Transforming figure from Flame Toys. Set to be the first in their Re-Edit series. The 01 Drift figure is slated to include extensive articulation with more than 50 joints. The figure features super detailing, die-cast metal weapons, LED light elements, and will offered as First and Super Color versions. See the images below of the full color production figure after the jump.

Just in at SDCC 2017, the amazing Transformers The Last Knight diorama display video. We know you cannot be here, so we bring the show to you with these handy videos of the actual toy displays that you can watch. The next best thing to being there. Note, use the playback speed feature on YouTube if the video moves too fast for you.

Just in SDCC 2017 Transformers Robots in Disguise and Rescue Bots display video. We know you cannot be here, so we bring the show to you with these handy videos of the actual toy displays that you can watch. The next best thing to being there. Note, use the playback speed feature on YouTube if the video moves too fast for you.

Just in SDCC 2017 Tranformers The Last Knight display video. We know you cannot be here, so we bring the show to you with these handy videos of the actual toy displays that you can watch. The next best thing to being there. Note, use the playback speed feature on YouTube if the video moves too fast for you.

We're still jammin' at SDCC 2017 with more of what you are looking for. We know you cannot be here, so we bring the show to you with these handy videos of the actual toy displays that you can watch. The next best thing to being there. Note, use the playback speed feature on YouTube if the video moves too fast for you.

It's time! Hasbro has begun collecting the final votes for the Transformers Hall of Fame, with winners to be announced at HasCon 2017. Nine entrants are represented across three categories - with five out of the nine matching your top Hall of Fame choices in our voting last week! There are separate polls on Facebook and Instagram, so click through for links to both!

Hasbro Pulse has updated following the Transformers brand presentation at SDCC 2017. The subject of this latest posting is to share many of the design process images that panel-goers were shown as part of the overall presentation on Thursday. From basic art to establish the desired appearance of a toy, through CAD models and all the way to the familiar grey prototype stage, we've got looks at Dragonstorm, Nitro, the brand new Bumblebee coming in wave 3, and more! We've mirrored the images, click through and take a look.

Thursday afternoon following the Transformers brand panel at San Diego Comic Con, our coverage team got to spend a few minutes talking to Ashley Creedon, Senior Manager, Global Brand Marketing & Development for Transformers, and Lenny Panzica, Senior Product Designer on Transformers. The video interview covered a number of questions, including the future of the Titans return boxsets, all the way to what we can expect of the HasCon experience later this year. You can find the video of the interview below, as well as a transcription for easy reference. Click through to watch now!

Following the official Transformers product panel. The Transformers display at SDCC 2017 has been updated with many of the new goodies revealed in the panel. Set your peepers on the Prime Masters including the Leader class Hot Rodimus, Voyager class Starscream, deluxe figures and the Prime Masters toys and more in the gallery after the jump.

We are just out of the IDW Hasbro Comics panel with a look at the many current title now in print and the lead up to the massive First Strike crossover event that will be the next adventure in the Hasbro Universe. Read on for details on Transformers, GI Joe, Micronaughts, ROM, Mask and more comics coming to us from Hasbro and IDW.

At the Q&A part of the Transformers brand panel at San Diego Comic Con today, the Hasbro reps were asked about missing combiners not covered during Combiner Wars getting made. The question was met with a "stay tuned" standard non-commit answer. But you know, the real answer might have been staring us in the face all day - as well as the answer to another question or two, and Power of The Primes in addition to its Prime Masters gimmick may just turn out to secretly be Combiner Wars II. Keep reading!


One of the more fun things Hasbro's doing this year: an SDCC poster giveaway featuring a cereal box-themed poster for "Trypticon's Titanmaster Crunch!" But the back of the box, which offers a presumably complete listing of all Titan Masters, has some very interesting names on the back. Keep reading for a list!

The Transformers Facebook page has posted high quality samples of the same product renders that were just seen during today's Transformers brand panels at San Diego Comic Con. From these we can get good looks at Beachcomber, Skullgrin, Jazz, Hot Rod/Rodimus Prime, Starscream, and Dreadwind. The angle in Jazz also gives us our best indication yet that the toy has been designed with Combiner Wars-style extra hardware, including a hand-foot-gun port on its foot. Intriguing! Click through to see the high res images!

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